Vice President of Growth, Relay

• You have 10+ years in growth marketing with at least 5 years in a leadership role with a focus on PLG, preferably with some of that in a fintech or SMB SaaS environment
• You have demonstrated success in scaling a company’s user base and revenue, with hands-on experience in digital marketing, customer acquisition, and lifecycle marketing
• You have experience scaling a PLG motion using both online and offline channels
• You have strong analytical skills with a deep understanding of metrics, A/B testing, customer behavior analysis, and data-driven decision-making
• You love experimentation and know how to inspire a team around it
• You have strong leadership skills with experience managing and growing cross-functional growth teams
• You can think creatively, take risks, and thrive in a fast-paced, rapidly changing environment
• You have excellent verbal and written communication skills, with the ability to influence and engage senior leadership and external partners
• You have a great growth story that you love to geek out on

Desirable

• We’re looking for an experienced VP of Growth who will be responsible for driving our growth strategy and execution across all customer acquisition, retention, and expansion channels
• This role will report directly to our CEO and will lead a growth marketing and product team focused on scaling the business through innovative growth initiatives, user acquisition, experimentation, and marketing optimization
• The VP of Growth will play a pivotal role in shaping the future of our product, ensuring we build long-term, sustainable growth
• Growth Strategy Development: Design, implement, and continuously refine a comprehensive growth strategy, balancing short-term goals with long-term sustainability
• Data-Driven Decision Making: Utilize analytics and growth experiments to identify growth opportunities, measure success, and iteratively improve on key metrics, including user acquisition, CAC, and more
• Cross-Functional Collaboration: Work closely with the Product, Engineering, Marketing, and Sales teams to ensure alignment between growth initiatives and product offerings
• Leadership & Team Building: Lead, inspire, and mentor a high-performing growth marketing and product team, fostering a culture of experimentation
• Testing New Channels: Test and Identify new channels, tools, and strategies to scale our growth
• Budget & Resource Management: Oversee the growth budget and resources, ensuring efficient allocation to high-impact initiatives
• Growth Forecasting & Reporting: Track and report on key growth metrics and KPIs to executive leadership, making data-backed recommendations for optimization and scaling

• Stage 1: A 30-minute Google Meets video call with a member of the Talent team
• Stage 2: A 1-hour Google Meets video call with our CEO
• Stage 3: A 1-hour white-boarding session with our CEO and VP of Marketing
• Stage 4: Two 1-hour discussions with members of our leadership team
• Stage 5: A take-home case study followed by a presentation to our leadership team and the chance to meet some members of the team you'd work closest with