Lead Product Manager, Demandbase
Platform, Orchestration & AI
Go-To-Market engagement & marketing software
Be an early applicant
Go-To-Market engagement & marketing software
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- 7+ Years in Product Management: With at least 3-4 years specifically focused on Orchestration, Workflow Automation, or Integration Platforms (e.g., experience with Zapier, Tray.io, Marketo, or CRM automation)
- Logical Architect Mindset: You have a deep love for "If-This-Then-That" logic, Boolean filters, and complex state machines. You understand the nuances of race conditions, retries, and error handling in automated systems
- Technical Fluency: You are comfortable discussing API design, webhooks, and distributed event processing with Principal Engineers. You understand how data flows through a modern enterprise stack
- Applied AI Knowledge: You understand the fundamentals of LLMs and Agentic frameworks, but you approach them through the lens of a systems builder—prioritizing reliability and "human-in-the-loop" controls over hype
- B2B Domain Authority: You understand how a Sales Ops or Marketing Ops leader thinks. You know that for them, "automation" is only as good as its transparency and predictability
- We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
What the job involves
- With the rise of LLMs, and the prevalence of ML-models to find patterns in customer data, we’re noticing the B2B SaaS space move from being able to generate meaningful insights based on data to being able to execute meaningful actions against the insights generated
- At Demandbase, we believe our Orchestration Engine (the system that allows B2B teams to automate their Go-To-Market strategy at scale) is core to our value proposition. As the Lead Product Manager for Orchestration, you will be the primary architect of this "Action Layer."
- You will lead a high-impact team focused on building the logic, triggers, and workflows that connect our rich account intelligence to real-world execution. Your challenge is twofold: maintaining a world-class, high-scale orchestration platform while strategically infusing Demandbase AI to move toward more intelligent, agentic use cases
- Drive the Orchestration Roadmap: Own the end-to-end lifecycle of our workflow builder, trigger logic, and action framework. You will ensure our orchestration engine is the most flexible, reliable, and user-friendly tool in the B2B market
- Deepen the Integration Fabric: Drive the strategy for how our engine interacts with the broader tech stack (Salesforce, Marketo, Slack, etc.). You’ll ensure that complex, multi-step "Plays" execute seamlessly across distributed third-party ecosystems
- Pragmatic AI Integration: Instead of "AI for AI's sake," you will identify specific orchestration friction points—such as manual segment building or rigid workflow rules—and solve them using Demandbase AI
- Bridge to Agentic Use Cases: Lay the groundwork for autonomous GTM. You will define how our orchestration logic can support emerging Model Context Protocol (MCP) standards, allowing AI agents to "understand" and "trigger" existing workflows safely
- Scale & Performance: Partner with Principal Engineering to ensure the orchestration layer can handle massive event volumes (billions of signals) with the low latency required for real-time sales and marketing alerts
- Key Success Metrics:
- Orchestration Depth: Increasing the complexity and volume of automated "Plays" running across our customer base
- Platform Extensibility: Reducing the effort required to add new third-party actions to the orchestration library
- AI-Assisted Efficiency: Measuring time-savings for users by using AI to suggest, build, or optimize orchestration logic
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up, and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However, Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base, including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chris Golec
(Founder & Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
Salary benchmarks
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