Senior Digital Events Marketing Manager, Maze
EST
$102-138k
For Non-US candidates the salary is $82,000 - $111,000 + Equity
More information about location
User research platform
Be an early applicant
User research platform
101-200 employees
Be an early applicant
$102-138k
For Non-US candidates the salary is $82,000 - $111,000 + Equity
More information about location
101-200 employees
Company mission
To empower any company to build the right products faster, by making user insights available at the speed of product development.
Role
Who you are
- This role requires a creative, detail-oriented individual with strong project management skills, cross-functional collaboration, and a passion for delivering high-quality online experiences
- Track record of success with 3+ years of experience in SaaS, B2B, Enterprise online event marketing experience, including both webinars and online user conferences
- Experience with leading online event platforms (experience with Goldcast a plus)
- Proven experience carrying out event marketing efforts, including planning, prioritizing, and implementing strategy
- Experience partnering with an enterprise sales team, and understanding the impact of events through the customer lifecycle
- A passion for measurement, metrics, and event attribution
- An excellent communicator who is unafraid to ask questions, build consensus, delegate support, and be a champion internally and externally
- Excited to join a company and a marketing team that is disrupting an industry
- Ability to thrive in a fast-paced, dynamic environment
- Possess a relentless drive for continuous learning, growth, and innovation, with the ability to thrive in an evolving industry landscape
What the job involves
- Maze is seeking a creative event manager to lead our digital events program, which is pivotal to our growth strategy in FY25
- As the manager of our digital events program, you will be responsible for planning, executing, and optimizing engaging owned webinar events (3+ per quarter) and virtual conference sponsorships to drive audience engagement, generate quality leads, establish Maze as a thought leader and change maker in the space, and promote our brand
- You will collaborate closely with various teams to develop content, manage logistics, and ensure seamless execution of virtual events
- You will also be the driver for our annual virtual user conference, Disco Conf, partnering across go-to-market, product, executive, and vendor teams to ensure an impactful event that drives engagement with target accounts, influences pipeline, and builds awareness among the user research community
- Develop and implement a comprehensive webinar strategy aligned with organizational goals and our target audience
- Partner with internal GTM stakeholders (Content, Product Marketing, Sales, etc.) to identify topics, formats, and speakers that resonate with our audience to drive engagement and lead generation
- Collaborate with subject matter experts and content creators to develop compelling webinar content
- Lead the charge on our annual user conference, Disco Conf, connecting the dots across all cross-functional stakeholders (internal and external) from project kickoff to execution and ongoing measurement. This will include project management of key workstreams, partnering with GTM on our metrics for success, creative ideation, and all things event production
- Manage our virtual events platform, including vendor communication, event setup, testing, troubleshooting, registration processes, attendee communication, and post-event follow-up
- Draft copy for Marketing-led event invitations, social posts, and sales team templates
- Collaborate closely with Marketing Operations, Website, Email Marketing, etc. to ensure a seamless experience for our target attendees, both pre- and post-event
- Develop promotional strategies to drive event attendance and audience growth as well as post event engagement
- Use data-driven insights to optimize future webinar strategies, content, and delivery, including the analysis of webinar performance, attendee behavior, and engagement metrics
- Identify innovative ways to redistribute and reuse the content created within the webinar program, from paid advertising to blogs to PDFs and beyond
- Work hand-in-hand with AEs, SDRs, and CSMs to drive registration and ensure timely follow-up
- Manage digital event calendar and create enablement resources to ensure the GTM team has visibility into what’s coming and what is required of them
Our take
Maze is a rapid testing platform designed for product and marketing teams to run large-scale user tests and gain actionable insights within hours. Tailored for user-facing experiences, it enables teams to test prototypes, and concepts, and copy remotely and collaboratively, transforming results into quantitative data quickly.
The platform is intuitive, browser-based, and device-agnostic, seamlessly integrating with top design tools like Figma, InVision, Adobe XD, Marvel, and Sketch, speeding up the testing process.
Operating as a fully remote team, Maze practices what it preaches about the effectiveness of remote work. In 2022, it secured $40M in funding, which is being invested in new product solutions and workflow integrations, furthering its mission to democratize product research.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$40m
SERIES B
Feb 2021
$15m
SERIES A
Total funding: $57.5m
Company benefits
- To help our team do their best work, we provide a non-windows computer and funds to get setup. As computing requirements vary from team to team, the best option is according to personal and team preferences
- Fund to get everything you need for you rhome office set up
- Every month, each amazing will be given 500 bonusly points (converts to around $70) that they can give to other amazings to recognize them for teamwork, dedication and helpfulness. You can use the points you receive from your colleagues to redeem products on Amazon, cash out on Paypal, donate to non-profits and many more options (depending on what country you're based)
- Referral bonus: What's better than working with people you trust? If you know someone who you trust to do a great job for one of the open positions at Maze, we want to know about them. This will help Maze build a great product, create a great culture, and make sure every a-maze-ing is, well, amazing. So, if hired, on their 6 months anniversary you will receive a $1000 bonus for full time team member recruits or $500 for part time team member recruits (that are not fixed term i.e. have no set end date)
- Company off-site: Our teams gather in person 1-2 times per year to collaborate together, generate deeper bonds, and get some face-to-face time in. These events may be smaller team meetups or larger department gathering depending on the objective of the off-site. In the past we have also done company wide retreats, but we are currently putting more focus on the department/team events. 100% of airfare, accommodation, meals are paid by Maze plus you get an activity fund to have some fun
- All team members are able to book drop-in sessions and therapy courses with mental health professionals via Oliva
- Team members have access to free virtual wellness sessions and self-guided resources such as Yoga, exercise classes, bed time stories, meditation resources, and more. Plus a library of resource clips on managing things like anxiety, stress, burnout, parenting, and more
- Learning and Development Stipend to pay for all of your professional development needs
- ThanksBen Pers at Work
Company HQ
SoMa, San Francisco, CA
Leadership
Jonathan Widawksi
(Co-Founder & CEO)Former UX Lead at Bam.tech and Founder of game messaging platform Pin.gg
Thomas Mary
(Co-Founder)Thomas was Lead Developer at Playabl for nearly 2 years and, before this, CTO at Viceversa.
Share this job
View 5 more jobs at Maze