Growth Marketing Manager, Rocket Money
Television
$115-140k
+ Team Member Stock Purchasing Program + Bonus
More information about location
Financial management & spending analysis app
Be an early applicant
Financial management & spending analysis app
201-500 employees
Be an early applicant
$115-140k
+ Team Member Stock Purchasing Program + Bonus
More information about location
201-500 employees
Company mission
To improve the financial prosperity of millions of people.
Role
Who you are
- 4+ years of experience in TV media buying at a high growth consumer company, startup, or agency, with hands-on experience across Linear and/or Streaming/CTV
- Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance
- Ability to turn data and experiment results into clear recommendations and action
- Experience coordinating across internal teams and external partners or agencies
- A holistic view of the marketing funnel and an understanding of the role each channel plays
- Comfortable operating in ambiguous environments and making fast decisions with imperfect information
- Familiarity with TV measurement approaches like incrementality testing, media mix modeling, and attribution, and how to apply findings to channel strategy. Bonus points if you've worked with Haus
- Naturally curious with a strong inclination to question assumptions and validate ideas through data and experimentation
- Advanced proficiency in Excel. Experience with Looker or similar analytics tools is a plus
What the job involves
- Reporting to the Director of Growth, this role is responsible for executing Rocket Money's TV acquisition strategy across Linear and Streaming TV
- You will own the day-to-day execution, analysis, and optimization of our TV media buying, turning strategy into results
- You'll partner closely with the Director of Growth and cross-functional teams to sharpen measurement, test new tactics, and continuously improve performance
- This is an opportunity to make an immediate, measurable impact on Rocket Money's growth
- We are in a hyper-growth phase and expanding how we think about TV, from a performance-first engine toward a blended performance and brand strategy
- In this role, you'll help accelerate velocity, unlock new scale, and raise the bar for how we approach growth marketing
- Drive TV Channel Performance: Own day-to-day media buying, optimizations, pacing, and post-buy analysis across Linear and Streaming TV, ensuring we consistently hit CPA, CAC, and ROAS targets
- Optimize Spend For Efficiency and Impact: Identify high-potential pockets, apply repeatable playbooks, and scale winning tactics across networks and publishers
- Manage Budget and Forecasting: Own weekly pacing and forecasting for TV, monitor spend effectiveness and ROAS, and surface findings with actionable recommendations
- Analyze and Optimize Relentlessly: Dive deep into campaign performance data to surface insights, identify winning networks, publishers, and formats, and translate learnings into actionable optimizations
- Design and Run Experiments: Execute a structured testing roadmap for TV, developing clear hypotheses and success criteria for individual tests and translating results into actionable learnings
- Treat Creative As A Performance Lever: Partner with the Creative team to brief, test, and iterate on TV creative, and turn testing insights into a stronger, higher-performing creative library
- Manage Agency and Vendor Partners: Work closely with our TV buying and measurement partners to plan, execute, and optimize campaigns, holding them to a high bar
- Strengthen Measurement: Collaborate with Data, Product, Engineering, and CRM to improve attribution, unlock growth levers, and ensure data quality across campaigns
- Communicate Performance and Insights: Contribute to regular reporting on TV channel performance, sharing key wins, learnings, and recommendations with leadership and cross-functional stakeholders
- Improve Systems and Processes: Contribute to Rocket Money's culture of curiosity by identifying opportunities to streamline workflows, enhance tracking, and build scalable processes as the TV program continues to grow
- Stay Ahead of the Space: Track industry trends, identify first-to-market opportunities, and share learnings across the team
- Ensure Brand Safety and Compliance: Uphold brand safety, regulatory compliance, and privacy standards in all media activity; collaborate with Legal/Compliance as needed
Our take
Managing finances has become increasingly difficult in the last couple of decades, despite access to online banking and other financial apps. The mass of subscriptions, standing orders and utility bills the average American is subject to ultimately makes it difficult to assess and manage their finances within one place.
Rocket Money provides a mobile application that includes a variety of tools to simplify financial management. This includes spending analytics and budgeting plans, as well as its popular subscription tracker feature, which makes it easy to visualise subscriptions and cancel any unwanted ones.
Nowadays, there seems to be an app for just about every form of financial management, but Rocket Money has unified everything into a single app. It continues to launch new features, expanding from financial management into more direct financial tools such as utility bill comparison services, autopilot saving and paycheck advance loans.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$45m
SERIES D
Nov 2020
$17m
SERIES C
Total funding: $84.1m
Company benefits
- Health, Dental & Vision Plans
- Life Insurance
- Long/Short Term Disability
- Unlimited PTO
- Parental Leave
- 401k Matching
- Team Member Stock Purchasing Program
- Learning & Development Opportunities
- Tuition Reimbursement
Company HQ
Downtown Silver Spring, Silver Spring, MD
Leadership
Haroon Mokhtarzada
(CEO & Founder)They worked as CEO of Webs for 10 years, while studying at Harvard Law School, before working as VP at Vistaprint. They left this role in 2016 having co-founded Truebill (which later became Rocket Money) in November 2015.
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