Social Media Lead, InMobi
Enterprise
$113.3-138.5k
+ Employee Stock Option Plan
More information about location
2+ days a week in office
Data-driven mobile marketing platform
Be an early applicant
Data-driven mobile marketing platform
1001+ employees
Be an early applicant
$113.3-138.5k
+ Employee Stock Option Plan
More information about location
2+ days a week in office
1001+ employees
Company mission
To drive real connections between brands and consumers through its data-driven mobile advertisement platform.
Role
Who you are
- We value curiosity, ownership, collaboration, and a good sense of humor
- Around 4 years in content marketing, social, editorial, or integrated marketing
- A strong writer with sharp editorial judgment and clear content taste
- Data-informed but taste-led, using the dashboards while trusting your instincts
- Able to make dense, technical subjects feel clear and worth reading
- Balanced across creativity and organization, strategy and hands-on execution
- Comfortable moving from content systems to a single well-timed post
- A clear communicator who follows through and builds trust across teams
- Curious and resourceful, happy testing new platforms and tools
- Bonus: B2B, consumer tech, ad tech, martech, or AI experience, or ghostwriting for an exec
What the job involves
- Adtech and agentic commerce are dense, fast, and technical by nature
- The job is to make them intriguing and to do it with taste
- InMobi Group is redefining how brands advertise and how people discover and shop, across a portfolio spanning InMobi Advertising and Glance
- This role is the editorial engine of our enterprise marketing organization
- As the Lead, Enterprise Content & Social, you'll shape how the Group tells its story, turning intricate products into content people actually want to read
- Your work spans three interconnected lanes: content and social, content operations, and measurement
- You'll own editorial planning and organic social, build the systems that make great content easier to create and distribute, and track what's working so the team keeps getting sharper
- At its core, this is a writing and editorial role
- It's a high-ownership individual contributor position with broad surface area, ideal for someone who is data-informed but taste-led, looking for scope that runs ahead of the title and room to grow inside a category-defining company
- You'll work with Product Marketing, Brand, Communications, Creative, Regional Marketing, Events, and Executive Leadership to run campaigns, support executive thought leadership, and translate the complexity of adtech and agentic commerce into clear, compelling stories
- Own the integrated editorial calendar across the enterprise portfolio, connecting campaign themes to platform-native publishing
- Run content from planning through publishing and reporting
- Write, edit, and publish organic content across LinkedIn, YouTube, Meta, and Substack
- Support executive thought leadership and always-on editorial programming
- Engage in the conversation where it counts, especially in LinkedIn comments and industry threads
- Partner with regional teams to localize and amplify global campaigns
- Help build and run a scalable content engine that aligns North America with global priorities
- Manage cross-functional content requests from intake through delivery
- Improve the planning processes, documentation, and workflows the team relies on
- Recommend new tools and AI-powered workflows that help the team scale
- Track and report on content performance across channels
- Surface insights and recommend ways to strengthen what's working
- Support testing across messaging, formats, and publishing cadence
- Editorial planning is organized and easy to navigate
- Teams have clear visibility into priorities and timelines
- Content moves efficiently from idea to publication
- Performance improves through consistent testing and learning
Our take
Mobile advertising is an incredibly important element of marketing campaigns for modern businesses, but success is limited to the quality of engagements that campaigns have with audiences. Engagement can be optimised by targeting ads to relevant audiences through cookies and other data sets, but without the right analytic tools to lead to actionable insights, this data remains useless.
InMobi provides a data-driven mobile marketing platform, offering a toolkit called InMobi Pulse that provides insights into mobile marketing based on consumer feedback, product testing, and other proprietary data. The company also provides InMobi Exchange, a platform for reaching mobile-first audiences and an enterprise-grade platform for purchasing DSP services.
Whilst it is undeniable that InMobi faces competition from other mobile-focused marketing platforms, the company stands out with the sheer range of tools it offers and its focus on markets such as India and Southeast Asia, which are difficult for North American and European firms to enter. InMobi has plans to further expand globally, however, and is bringing its Glance lock screen advertising product to the US and Latin America in the near future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2025
$3.7m
LATE VC
Dec 2014
$5m
SERIES C
Total funding: $224.3m
Company HQ
Central Water Catchment, Singapore
Leadership
Abhay Singhal
(Co-Founder & CEO (InMobi Advertising))Since co-founding InMobi in 2006, they have held a number of roles at the company, including Head of Global Ad Sales, MD, CRO, and now CEO. Previously co-founded TeN where they served as the Head of Sales for over 4 years.
Piyush Shah
(Co-Founder & COO (Glance))Experience as co-founder and Head of Business Development for LearningSpiral.com Pvt Ltd. Previously also a Product Manager of Consumer Payments and Assistant Vice President of Private Banking for Deutsche Bank.
Naveen Tewari
(Co-Founder & CEO (InMobi & Glance))Founder and CEO of Glance. Previously spent 3 years as an Associate at McKinsey & Company.
Mohit Saxena
(Co-Founder & CTO (InMobi))Senior Columnist for The Indian Economist since 2015. Previously founded Rizort.
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