Digital Experience Developer, ICON

• 3 or more years of professional web development experience with a strong portfolio of production websites, ideally in a marketing or brand-forward environment
• Proficiency in HTML, CSS, JavaScript, and TypeScript with clean, semantic, maintainable code practices
• Solid experience with at least one major CMS platform, Webflow preferred, including custom theme and template development
• Familiarity with front-end frameworks such as React or Vue, and comfort working within existing codebases
• Working knowledge of Node.js, Python, RESTful APIs, SQL or NoSQL databases, and basic server-side architecture
• Experience with Git and modern deployment workflows including CI/CD pipelines and staging environments
• Working knowledge of Figma sufficient to collaborate directly with design teams and interpret mockups independently
• Deep, hands-on expertise with Google Tag Manager including custom triggers, variables, data layer implementation, and cross-domain tracking
• Advanced proficiency in GA4 including event configuration, custom dimensions, audience building, attribution modeling, and Looker Studio integration
• Proven experience building dashboards that consolidate data from GA4, HubSpot, Search Console, paid media platforms, and CRM into unified reporting views
• Familiarity with WCAG accessibility standards and the ability to apply them as part of standard development practice
• Strong communicator who can translate technical constraints for non-technical stakeholders and push back constructively when needed
• A proactive ownership mindset - you notice things that are broken before someone tells you, and you fix them

Desirable

• This role carries a dotted-line relationship to ICON's Engineering & Software Development team
• During slower periods on the web front, you'll roll up your sleeves and contribute to backend support - bug fixes, internal tooling, and software maintenance, making you a true full-stack contributor across both the marketing and engineering orgs
• If you care deeply about craft, move quickly without breaking things, and are equally comfortable translating a designer's vision into pixel-perfect code as you are digging into a backend issue with an engineering team, this role is for you
• Own the day-to-day technical health of iconbuild.com — monitoring for bugs, broken links, rendering issues, and performance degradation across browsers and devices
• Triage and resolve site issues quickly, with clear communication to stakeholders on status and resolution timelines
• Manage CMS updates, plugin/dependency maintenance, and platform upgrades with minimal disruption to the live site
• Implement and maintain backup, version control, and staging environment best practices to ensure safe, reliable deployments
• Build and maintain new pages, templates, modules, and interactive features that support marketing campaigns, product launches, and brand initiatives
• Collaborate closely with design and marketing teams to translate Figma mockups and creative briefs into pixel-accurate, responsive web experiences
• Develop and maintain reusable component libraries and front-end systems that scale with the site's growth
• Integrate third-party tools and APIs — including CRM platforms, analytics tools, form builders, chat, and marketing automation — and ensure they function reliably
• Continuously audit and improve site speed, Core Web Vitals, and overall technical SEO health
• Optimize assets (images, scripts, fonts) and implement caching, lazy loading, and other performance best practices
• Partner with the SEO and content team to implement on-page technical requirements — structured data, meta tags, canonical URLs, redirects, and site architecture improvements
• Implement and maintain a robust tracking infrastructure across iconbuild.com — including Google Tag Manager, GA4, pixel integrations, conversion event tracking, and custom event configurations
• Own the setup, QA, and ongoing maintenance of GA4 properties — including data streams, audiences, attribution models, and funnel reporting — ensuring data accuracy across all campaigns and pages
• Build and maintain master dashboards that synthesize website data into clear, actionable views for marketing, sales, and leadership — pulling from sources such as GA4, HubSpot, Search Console, paid media platforms, and CRM data
• Design dashboard reporting frameworks that surface key metrics including traffic, engagement, lead funnel performance, conversion rates, campaign attribution, and customer journey mapping
• During downtime from web priorities, contribute directly to ICON's software and engineering team. supporting backend bug fixes, internal tool maintenance, API troubleshooting, and software QA
• Assist engineering with code reviews, documentation, and minor feature development as capacity allows
• Serve as a reliable bridge between marketing and engineering. We’re looking for someone who understands both worlds and can communicate fluidly across them
• Help triage and escalate software issues, translating between technical and non-technical stakeholders as needed
• Serve as the primary technical partner for the marketing team, translating requests, scoping work accurately, and delivering on time
• Collaborate with external agencies, contractors, or the broader engineering team as needed on larger initiatives
• Document site architecture, code standards, and processes to ensure maintainability and continuity across both marketing and engineering touchpoints