Senior Product Marketing Manager, Headway
Providers
$168-210k
+Equity. Salary varies depending on location of applicant
Therapist-by-insurance marketplace
Open for applications
Therapist-by-insurance marketplace
1001+ employees
Open for applications
$168-210k
+Equity. Salary varies depending on location of applicant
1001+ employees
Company mission
To build a new mental healthcare system, rewired for access and affordability.
Role
Who you are
- You have 7-10 years of product marketing experience, preferably in health tech
- You have hired/managed product marketers and love managing people
- You’re empathetic and relationship-obsessed – both with internal collaborators and customers
- You have strong track record of driving quantifiable results
- You seek an environment that fosters individual growth through open-feedback and a high-autonomy
- You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
- You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare
What the job involves
- As Headway’s Senior Product Marketing Manager, Providers, you’ll play an integral role in scaling Headway’s product marketing function
- Reporting directly into Headway’s Senior Manager, Marketing, you’ll be responsible for product marketing for our provider audience – including product messaging & positioning, product launches, and sales enablement content – all in support of building a world-class GTM engine
- You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable sales to position and sell our provider product across multiple segments
- Become an expert on our provider product – develop a deep understanding of the market, our competitive landscape, and our customers
- Own provider positioning and messaging (including personas) to elevate the quality of our marketing and sales motions
- Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops)
- Create strategic sales assets and broad education around how to best position Headway and our value propositions
- Partner with our content and growth marketing teams to create content — landing pages, emails — that improve our top of funnel metrics and partner with our sales team to optimize our sales cycle
- Hire and manage a team of PMMs to support provider product(s)
Our take
1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.
Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 300,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.
Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US using its 2023 Series C funding of $125 million. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
64% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2024
$100m
LATE VC
Oct 2023
$125m
SERIES C
Total funding: $327m
Company benefits
- Work from home opportunities
Company values
- Think future first
- Act like a Headway owner
- The first time is always handmade
- Be relationship-obsessed
- Invest in yourself to invest in our mission
Company HQ
Tribeca, New York, NY
Articles
Leadership
Andrew Adams
(CEO)Worked as a Product Analyst at Spring, and was a Software Development Engineer Intern at Amazon.
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