Senior Product Marketing Manager, Headway

Providers

$168-210k

+Equity. Salary varies depending on location of applicant

Senior and Expert level

New York

San Francisco Bay Area

Remote from US

Therapist-by-insurance marketplace

Job no longer available

Therapist-by-insurance marketplace

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Job no longer available

$168-210k

+Equity. Salary varies depending on location of applicant

Senior and Expert level

New York

San Francisco Bay Area

Remote from US

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Company mission

To build a new mental healthcare system, rewired for access and affordability.

Job

Company

Role

Who you are

You have 7-10 years of product marketing experience, preferably in health tech
You have hired/managed product marketers and love managing people
You’re empathetic and relationship-obsessed – both with internal collaborators and customers
You have strong track record of driving quantifiable results
You seek an environment that fosters individual growth through open-feedback and a high-autonomy
You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

What the job involves

As Headway’s Senior Product Marketing Manager, Providers, you’ll play an integral role in scaling Headway’s product marketing function
Reporting directly into Headway’s Senior Manager, Marketing, you’ll be responsible for product marketing for our provider audience – including product messaging & positioning, product launches, and sales enablement content – all in support of building a world-class GTM engine
You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable sales to position and sell our provider product across multiple segments
Become an expert on our provider product – develop a deep understanding of the market, our competitive landscape, and our customers
Own provider positioning and messaging (including personas) to elevate the quality of our marketing and sales motions
Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops)
Create strategic sales assets and broad education around how to best position Headway and our value propositions
Partner with our content and growth marketing teams to create content — landing pages, emails — that improve our top of funnel metrics and partner with our sales team to optimize our sales cycle
Hire and manage a team of PMMs to support provider product(s)

Our take

1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.

Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 300,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.

Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US using its 2023 Series C funding of $125 million. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

64% employee growth in 12 months

Glassdoor (3.2)

Trustpilot (3.9)

Company

Funding (last 2 of 6 rounds)

Jul 2024

$100m

LATE VC

Oct 2023

$125m

SERIES C

Total funding: $327m

Company benefits

Work from home opportunities

Company HQ

Tribeca, New York, NY

Leadership

Andrew Adams

(CEO)

Worked as a Product Analyst at Spring, and was a Software Development Engineer Intern at Amazon.

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