Senior Lifecycle Marketing Manager, G2
$105-118k
OTE
+ Bonus
Review site for business software & services
Be an early applicant
Review site for business software & services
1001+ employees
Be an early applicant
$105-118k
OTE
+ Bonus
1001+ employees
Company mission
To make trust a central part of the digital transformation.
Role
Who you are
- Bachelor’s degree preferred, ideally in Marketing, Business, or a related field
- 5+ years of experience in lifecycle, retention, or CRM marketing, preferably in a SaaS, digital marketplace, or B2B environment
- Proven track record designing and executing successful Email marketing and Lifecycle marketing programs that drive engagement and retention
- Expertise in marketing automation, segmentation, and personalization; hands-on experience with leading platforms (e.g., Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Braze)
- Strong analytical skills with experience in A/B testing, campaign analysis, and translating data into actionable insights
- Excellent project management, communication, and cross-functional collaboration skills
- Creative, customer-centric mindset with a passion for optimizing the user journey and delivering measurable business impact
- We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway
What the job involves
- We are looking for a Lifecycle Marketing Senior Manager to accelerate growth of our international online software marketplaces through world-class go to market strategies. This role will drive end to end go to market and product marketing execution for G2 Digital Markets
- Develop and execute comprehensive lifecycle marketing strategies for both software buyers and reviewers driving engagement, retention, and advocacy across all stages of the customer journey
- Design and optimize email marketing campaigns to onboard, nurture, and reactivate users, leveraging segmentation and personalization to deliver relevant experiences
- Own the end-to-end management of marketing automation workflows, including campaign ideation, build, QA, launch, and ongoing optimization
- Analyze user behavior, campaign performance, and cohort trends to identify opportunities for lifecycle improvements and increased customer lifetime value
- Conduct A/B testing and leverage analytics to continuously refine messaging, creative, and channel mix for optimal results
- Partner with Analytics, Product, and Advisor/Advocate teams to ensure lifecycle strategies are aligned with business goals and informed by actionable insights
- Collaborate with Product and Content teams to ensure consistent messaging and seamless experiences throughout the customer journey
- Work closely with Product, CRO, and Engineering teams to implement messaging and engagement tactics on landing pages we leverage for Emails
- Develop programs to convert, engage, and retain buyers on Capterra, GetApp, and Software Advice
- Implement win-back and re-engagement campaigns to minimize churn and maximize retention among both buyers and vendors
- Stay current with the latest Lifecycle and Email marketing trends, technologies, and best practices, bringing innovative ideas to the team
- Manage and optimize email marketing best practices and ensure data integrity and compliance
Our take
G2 helps companies to compare the best business software and services based on user ratings and social data. Its rise emphasises just how fragmented and competitive the market is for business software today, and how a company that provides a way to navigate through all the confusion has a very good shot at building a lucrative business.
The company is part of a large group that has sprung up online to provide reviews and competitive analysis of various software products. However, unlike many others, G2 doesn't use an affiliate revenue model, where revenue is earned through advertisements and clicks. G2 instead uses a similar model to Glassdoor, striving for authenticity and credibility.
This approach has seen the site rise in popularity as it delivers reviews and analytics to make navigating the software landscape less complex for businesses and their teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
53% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2021
$157m
SERIES D
Oct 2018
$55m
SERIES C
Total funding: $257.6m
Company benefits
- 22 days holiday (excl. bank holidays)
- Work from home opportunities
Company HQ
Chicago Loop, Chicago, IL
Leadership
Godard Abel
(Co-Founder & CEO)Previously founded and led BigMachines, a leading SaaS CPQ company.
Tim Handorf
(Co-Founder & Head of G2 Labs)Before G2, served as a Vice President of Product Management at BigMachines.
Mike Wheeler
(CTO)Came to G2 from TapJoy, where they helped to launch a mobile web product to an audience of more than 3 million users.
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