Marketing Manager, Nightfall AI

• Bachelor’s degree in marketing, business, or related field
• 5+ years of experience in marketing roles
• 2+ years of marketing project management experience
• Excellent written and communication skills
• Proven track record of successful marketing campaigns and initiatives
• Strong analytical skills and experience with marketing analytics tools
• Excellent leadership and communication skills
• Proficiency in marketing automation & sales platforms (HubSpot, Salesforce, etc.)
• Experience with SEO, SEM, PPC, content marketing, and social media marketing
• Familiarity with graphic design principles and tools (Canva, Figma, etc.)
• SaaS marketing background is appreciated for this role, with bonus points for cybersecurity SaaS experience
• You’re smart, solving challenges with research and self-education to understand technologies, markets, and technical tasks
• You succeed in roles that give you room to show off your perfect blend of creative energy, organization, and project management skills
• You learn quickly, allowing you to gain an understanding of new B2B markets, WebFlow nuances, and terminology as you go
• You’re highly collaborative and bring positive energy to the team, always ready to step in and help whoever needs support on a given day
• People you’ve worked with in the past would characterize you as high-energy, fast with execution, and persistent when you have a goal in mind

Desirable

• You will support and manage initiatives that drive business growth, ensuring alignment with company goals and target market needs
• Post all new content following SEO best practices
• Implement occasional scripts
• Maintain site library, adding new content as it’s created
• Track all site health metrics, making changes as needed to ensure top UX across all versions
• Build and maintain a quarterly content calendar with guidance from Product Marketing
• Create and post all social media content with oversight from Product Marketing
• Respond to inquiries and comments on corporate accounts
• Coordinate with founders to arrange and promote personal account article publications
• Work with Nightfall’s Demand Gen team to implement LinkedIn ads as needed
• Provide regular reporting to track growth, progress, and audience analytics
• Manage YouTube content from posting best practices, to comment responses, to creating thumbnails for video posts
• Write engaging social media graphics consistent with brand, tone, and content strategy
• Edit blogs for brand consistency, grammatical correctness, and voice / tone
• Use blog briefs from Product Marketing to copyright occasional articles
• Maintain a variety of company-wide branded assets (Zoom backgrounds, personal and corporate LI headers, email signatures, etc.)
• Build and use a variety of marketing collateral templates for handouts
• Occasional light video editing
• Manage design contractors
• Use PM best practices across all marketing activities, implementing a calendar, tasks, reporting, and “people management” to ensure deadlines are met across the department