Brand & Motion Designer, Gusto
$146-222k
Salary dependent on candidates location
2-3 days a week in office
Automated payroll, benefits & HR platform
Posted today
Automated payroll, benefits & HR platform
1001+ employees
Posted today
$146-222k
Salary dependent on candidates location
2-3 days a week in office
1001+ employees
Company mission
To grow the small business economy.
Role
Who you are
- 6+ years of experience in brand design, visual design and motion for in-house studios, agencies, or content teams
- A portfolio that demonstrates robust design skills and creative thinking is required. It should include brand identity, product marketing, campaigns, and digital content. Please provide examples that explain how AI was part of your work and the decisions you made
- Robust design instincts across typography, color, composition, and motion direction—you know what makes work feel distinctive versus generic
- Expert proficiency in motion design principles and tools—Figma and Adobe Creative Cloud and motion tools like Calvary, Rive and Lottie
- A demonstrated point of view on AI in creative work — how to direct it, when to override it, and what it means to maintain a high creative standard when AI tools are part of the process
- Comfort migrating between big, brand-defining work and fast-turn executional needs
- Proficient collaboration skills across creative, production, marketing, and product partners
- A maker mindset—you enjoy improving how work gets made, not just making the work itself
- Experience developing or contributing to creative standards for AI-assisted production — guardrails, evaluation criteria, or workflows that help a team produce at a higher level with these tools
What the job involves
- We're looking for a Brand & Motion Designer who is a hands-on maker
- We're looking for someone who loves the craft of visual design and motion, takes real ownership of creative output, and wants to help define how Gusto looks, feels, and moves across our brand
- This is a senior individual contributor role focused on brand craft, motion design systems, and the variety of deeply considered visual work that makes a B2B brand feel genuinely human
- In this role, you'll own creative work from early concept through final delivery
- You'll make judgment calls about typography, composition, color, and motion
- Increasingly, that judgment extends to the AI-assisted work happening around you
- You'll know when a generated output is right for the brand and when it isn't
- You'll be able to say why
- You'll help introduce motion as a foundational part of how we build brand
- You'll do this as someone who thinks in motion and ensures it's part of the creative process from the start
- Design and execute visual and motion work across product launches, product education, brand campaigns, events, and digital channels
- Design and evolve brand systems, including motion guidelines, templates, and guardrails, that help the broader organization produce on-brand work consistently
- Integrate motion into the brand design process, establishing principles and patterns for animation that extend our visual identity into dynamic and digital formats
- Direct and evaluate AI-generated creative work, setting the standard for what's on-brand, what needs to be pushed further, and what shouldn't ship
- Use AI tools to compress the distance between concept and execution, exploring more territory, iterating faster, and raising the quality bar on every deliverable
- Partner closely with other creatives and cross-functional partners across marketing, product, and growth from early concept through final delivery
- Build repeatable templates and workflows that enable faster turnaround without sacrificing quality
- Maintain brand integrity across a wide range of deliverables — including work where AI tools played a role in production — ensuring everything feels cohesive, human, and unmistakably Gusto
Our take
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy - which many SMB owners don’t have. The co-founders of Gusto all come from small business backgrounds, which is why they created a platform that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 400,000 customers and a multi-billion dollar valuation. And in 2021, Gusto began acquiring other companies to strengthen its offering and position in a competitive market, including the likes of Ardius, Symmetry and Guideline.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. It continues to expand its platform, for example by partnering with Parafin to launch a payroll line of credit for small businesses, and more recently launching Cofounder, an AI teammate tailored to the needs of small businesses.
Steph
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.3m
Company benefits
- Medical, dental, and vision insurance for employees and dependents
- Family care and support, including family planning and fertility benefits
- Gender-affirming care and support
- A variety of mental health resources
- Paid vacation, sick time, bereavement, and holidays, paid leaves, sabbatical, and more
- Free meals and refreshments at the office (conversation and community is an added bonus!)
Company HQ
Central Waterfront, San Francisco, CA
Leadership
Joshua Reeves
(CEO & Co-Founder)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(CPO & Co-Founder)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo before co-founding Gusto in 2011.
Edward Kim
(Head of Technology & Co-Founder)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing before co-founding Gusto in 2011.
Salary benchmarks
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