Marketing Strategy and Operations Lead, Cloudflare
$156-226k
Salary is applicable to San Francisco & NYC rates only, is dependent on location and may vary on further locations. Offers equity
Web performance and security platform
Be an early applicant
Web performance and security platform
1001+ employees
Be an early applicant
$156-226k
Salary is applicable to San Francisco & NYC rates only, is dependent on location and may vary on further locations. Offers equity
1001+ employees
Company mission
To help build a better Internet that is bold and ambitious.
Role
Who you are
- 10+ years of experience in strategy, engineering, chief of staff, management consulting, or marketing/GTM operations roles, ideally within a scaled or high-growth B2B Enterprise SaaS environment
- An AI-native operator, fluent in applying modern AI tools to operating workflows to create leverage.Ability to lead organizational change specifically for AI, helping teams shift from "doing tasks" to "directing the meaning" of AI-generated work. In depth knowledge of how Agents work and building AI Orchestration across an organization
- Deep understanding of B2B marketing and GTM motions, including demand generation, campaigns, field and events, lifecycle programs, and pipeline-oriented measurement
- Strong financial acumen and ownership of budgets, forecasts, headcount planning, and investment tradeoffs
- Exceptionally strong, full-stack program management skills — able to dig into the details yet roll everything up to a clear team and executive level
- Demonstrated ability to lead organizational and operating change, including guiding teams through transformation and the adoption of new, AI-enabled ways of working
- A "first principles" thinker, able to break a complex process into its parts to determine what to change, what to automate, and what must remain human. Can connect the dots across functions and processes in terms of broader business implications
- Exceptional executive communication and writing skills — clear, concise, transparent, and insightful for teams, executives, and a diverse set of stakeholders
What the job involves
- As the Marketing Strategy and Operations Lead, you will be the strategic right hand to the Chief Marketing Officer and a senior operator for the entire marketing organization
- You will design and own the operating system that allows a global marketing function to move with speed, alignment, and accountability — setting the strategic agenda, running the planning and decision-making cadence, and acting as a trusted partner to the CMO and Marketing leadership
- This is a highly strategic role for someone who can own ambiguous, high-impact problems end to end: framing the strategy, building the plan, aligning stakeholders, and driving execution to closure
- In addition, you will own the annual and quarterly planning process, OKR discipline, and the weekly business reviews that run the organization
- Partnering closely with Finance, you will own budget and headcount planning for marketing — building integrated resource plans and developing clear investment and tradeoff recommendations for leadership
- Working with Revenue Operations, Sales, Product, and Strategy, you will drive continuous GTM and system alignment
- And as marketing navigates significant operating change — including the transition to AI-enabled ways of working — you will lead the organization through that change, helping teams evolve how work gets done while protecting what makes the brand and the function exceptional
- Serve as a core member of the Marketing Leadership team — helping set the strategic agenda, shaping priorities, and bringing structured thinking and a steady hand to the organization's biggest decisions and most ambiguous problems.
- Translate the CMO's vision into a clear, coherent strategy for the marketing organization, framing the hardest problems, developing options and recommendations, and helping leadership decide where to focus and where to place its biggest bets
- Design and run the operating system for the marketing organization ensuring decisions happen on schedule and alignment is built in, not chased
- Own the annual and quarterly planning process and OKR discipline, translating the Marketing team’s strategic intent into clear priorities, milestones, and measurable outcomes across teams
- Own marketing budget and headcount planning in partnership with Finance/FP&A — building integrated resource plans and developing clear investment and tradeoff recommendations for leadership
- Champion new ways of working across marketing by harnessing AI to reinvent how a world-class marketing organization operates and unlocking new levels of creativity, leverage, and speed.Drive strategic initiatives end to end — defining the plan, standing up the operating model, and program-managing execution from 0 to 1 on the organization's highest-priority bets
- Build and maintain strong cross-functional relationships across Marketing, Sales, Revenue Operations, Strategy team, Product, and Finance, ensuring GTM and system alignment
- Define the metrics, reporting cadences, and leadership narratives that show how marketing is progressing against business goals
Our take
Cloudflare is a multi-service global network that provides web security and infrastructure, DDoS mitigation services, and a content delivery network. Founded in 2009, Cloudflare has risen to become an industry giant, with over 25 million global internet properties on its network.
Cloudflare has been responsible for a number of admirable initiatives, offering free web protection to human rights groups, journalists, artists, and US election websites. This goes some way to counteracting the flak Cloudflare has received in some circles for the controversial groups and users who use its services. This chequered history, however, has not affected its over 80% market share in the content delivery network field.
This is perhaps in part because it has proven sharp at staying abreast of the rapidly morphing tech and digital space and customer demands. For example, Cloudflare is shifting to 100% renewable energy usage to create a zero-emissions internet, and in 2020 released a feature that would help users navigate data privacy regulations by selecting where their data is stored.
And impressive third-quarter 2025 results show strong momentum, with revenue rising to $562 million from $430 million a year earlier. The company also raised its full-year guidance, underscoring confidence in continued growth. As demand for secure, cloud-based infrastructure keeps growing, Cloudflare's expanding platform and improving efficiency leave it well positioned to capture further gains in a rapidly growing market.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- Competitive pay: We offer a competitive total rewards package, where every employee is an owner of our stock.
- Take-what-you-need vacation: We encourage employees to find a comfortable work-life balance by taking as many days off as they need while still being able to perform their jobs satisfactorily. (We really mean it!)
- Paid maternity & paternity leave: Our global parental leave policy allows up to sixteen paid weeks of bonding leave time for all qualifying new parents.
- Employee benefits: We offer a comprehensive benefits package including healthcare, life insurance, short- and long-term disability, pension plans in accordance with the market practice in our locations.
- Commuter program: We are flexible about where we work and value connecting at the office. Our commuter benefits program is in place to support team members' commute to work via public transportation without the extra cost burden.
- Wellbeing: Global offerings that provide mental health, childcare and family forming support to our employees across our offices.
Company HQ
China Basin, San Francisco, CA
Leadership
Lee Holloway
(Co-Founder & Lead Engineer)Lee began their career as an Engineer at Homewarehouse for a year before working at Unspam Technologies for 4 years. They co-created Project Honey Pot in 2004 and Cloudflare in March 2009, serving as Lead Engineer of both to present.
Michelle Zatlyn
(Co-Founder, President & Co-Chair)Having worked for Investor Economics and I Love Rewards for a combined 4 years, Michelle worked at Toshiba for 3 years as a Product Manager. She then co-founded Cloudflare in 2009 as COO, and has served as President since 2020. She is also a Board Member at Atlassian.
Matthew Prince
(Co-Founder & CEO)Matthew studied for an MBA at Harvard Business School before co-founding Unspam Technologies in December 2001, and Cloudflare in 2009, where he has served as CEO ever since.
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