Account Director, Swayable

The company essentially runs randomized A/B testing on campaign videos to see which is the most persuasive for their clients. Swayable pulls demographic audiences from sites like Facebook, Amazon Mechanical Turk, and Fiverr, and returns analysed performance results to its customers within 12-24 hours.

This kind of rapid-turnaround market insight is crucial for organizatinos looking to fine-tune their messaging. It won the company itself good business, too - Swayable began with Y-Combinator, and has gone on to score a remarkable slate of clients including the Biden Harris campaign, Amazon, Airbnb, and Paramount.

Swayable’s express commitment to truth-telling and fighting misinformation is a smart play in today’s climate. With an impressive team of physicists and founders at the helm, Swayable is in a strong position to continue winning big business.