Lead Copywriter, Cleo
$106-141k
+ Equity and bi-annual compensation reviews
More information about location
AI personal finance assistant
Be an early applicant
AI personal finance assistant
201-500 employees
Be an early applicant
$106-141k
+ Equity and bi-annual compensation reviews
More information about location
201-500 employees
Company mission
To help millions of people improve their financial health, and relate to them in a way their banks never could.
Role
Who you are
- A US East Coast-based copywriter with 5-7 years experience, including managing more junior writers
- We’re looking for an experienced, customer-obsessed, relentlessly-curious Lead Copywriter with a good sense of humor and an even better attitude
- You need to have a diverse portfolio that excites, inspires, and makes us just a little jealous
- A practical dreamer, you’re a conceptual thinker who can bring ideas to life (and pivot fast)
- A team player, you’re excited to work cross-functionally and love to collaborate (and don’t let timezones get in your way)
- An excellent writer (minus the ego) who embraces ambiguity, isn’t scared of compliance or complexity, asks smart questions, understands business objectives, and dives into the data
What the job involves
- You’ll lead the development of standout, high-performing creative, mentor junior writers, and partner with cross-functional teams to ensure our messaging is sharp, impactful, and always unmistakably Cleo
- Bringing our unique tone of voice to life across channels and campaigns, including crafting copy for paid and organic executions, from one-off ad tests to larger campaigns or initiatives, as we launch our new brand
- Owning copy development for a variety of creative projects in their entirety
- Contributing to and leading creative brainstorming sessions
- Working closely with the design team and creative leadership to create conceptual campaigns
- Mentoring your reports, proactively managing their careers as well as their day-to-day work to ensure they are creatively challenged and personally fulfilled
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Nice people
"Cleople are unmatched. The vibes, the energy, the friendships. I genuinely love my colleagues and have developed real-life friendships. I don't know..."
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Learning and development
- Mental health support
- Agile working
Company values
- Make it Happen
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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