Director of Consumer & Brand Communications, Tubi
$160.5-229.3k
2-3 days a week in office
Free TV and movie streaming service
Be an early applicant
Free TV and movie streaming service
501-1000 employees
Be an early applicant
$160.5-229.3k
2-3 days a week in office
501-1000 employees
Company mission
To free the world’s entertainment to super-serve audiences and advertisers everywhere.
Role
Who you are
- The right person deeply understands how earned attention works today. They know how to tell a story that can travel through journalists, creators, communities, social conversation, partnerships, and unexpected cultural moments: and how those channels can work together to change what people understand about a brand
- 10+ years of experience in consumer communications, public relations, cultural marketing, or related fields, ideally spanning entertainment, technology, media, or consumer brands
- A track record of developing and executing earned-first ideas and consumer campaigns that generated conversation, not just coverage
- Strong cultural instincts and curiosity about entertainment, creators, fandoms, and how audiences discover and share what they love
- Excellent news judgment and an intuitive understanding of what makes an idea interesting to journalists and consumers
- Fluency across traditional earned media and newer channels of influence, with a point of view on how communications is changing
- Ability to translate product innovation and technology features into accessible, human stories
- Strong storytelling and strategic writing skills
- Experience leading agency partners through ambiguity, competing priorities, and fast-moving news cycles
- Collaborative instincts and the confidence to challenge ideas constructively when the earned premise isn’t there
What the job involves
- Tubi is looking for a Director, Consumer & Brand Communications to help shape how one of the fastest-growing entertainment platforms shows up in culture
- Reporting to the VP, Communications, this leader will own communications strategy across Tubi’s brand, consumer, and platform storytelling: connecting what Tubi is building and marketing to the conversations, communities, and cultural moments that matter to audiences
- We’re looking for someone who can move fluidly between strategy and creativity, planned campaigns and real-time culture, earned media and emerging forms of influence. Someone who asks, “Why would anyone care?” and “What is uniquely Tubi about this?” before “What’s the PR plan?” Someone who can work upstream with Brand, Product, Social, Content, and other partners to help find the story before the campaign is formed
- Shape Tubi’s consumer and brand narrative. Develop and lead communications strategies that translate Tubi’s brand, audience, and business priorities into stories people care about
- Help build a consistent external understanding of what makes Tubi differentiated and why it matters now
- Partner closely with Brand and cross-functional teams at the earliest stages of campaign development
- Identify the cultural insights and earned premises before execution begins, helping answer, “What’s the story?” “Why now?” “Why Tubi?”
- Originate and shape earned-first ideas that can break through: distinguish between an activation that can generate content and an idea press and fans will actually talk about
- Help ensure Tubi is an active and ongoing participant in culture by building a disciplined approach to proactive and reactive cultural opportunities
- Identify moments where Tubi has the right to participate in the conversation and move quickly alongside Social, Brand, Talent, and Agency Partners to turn those opportunities into meaningful attention
- Lead consumer-facing product storytelling by translating Tubi’s product and platform innovation into compelling consumer stories
- Connect new features and experiences into broader shifts in how people discover, watch, and share entertainment
- Expand the definition of earned media at Tubi in order to continually evolve where and how Tubi earns attention
- Develop relationships and ideas across traditional consumer and entertainment media as well as creators, newsletters, Substack, podcasts, communities, and emerging cultural voices
- Turn audience insights into storytelling by working with research, analytics, and finance teams to identify behaviors, trends, and data that can fuel consumer narratives and fan participation
- Lead agencies toward better work by setting clear strategic briefs and expectations for agency partners
- Help build integrated campaigns across One Tubi Marketing team so consumer storytelling contributes to a larger, coherent Tubi narrative
- Measure what matters and define success beyond clips and impressions
Our take
Tubi is a streaming service that was founded in 2014 on a mission to offer subscribers premium television and movies for free. To achieve this, the streaming service relies on ad revenue to support its extensive content library. Rather than focusing on producing original content, Tubi emphasizes acquiring the right to preexisting shows and movies.
Leveraging a business model centred on ad-supported streaming, Tubi has successfully disrupted the highly competitive industry. And this approach has resonated with audiences, helping the service amass over 100M monthly active users.
With its recent expansion into the UK, Tubi is poised to tap into a new and diverse audience, further solidifying its position as a major player in the ad-supported streaming market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2019
$25m
LATE VC
May 2017
$20.6m
SERIES B
Total funding: $75.6m
Company benefits
- Competitive Compensation.
- Healthcare Coverage: We offer medical, dental, and vision coverage, effective from day one.
- Family Support: We’re proud to support families of all kinds, and offer generous parental leave, childcare support, and eldercare assistance whenever you need it.
- Wellness Programs: Monthly wellness reimbursement, generous time off, and additional Tubi Holidays help us support mental and physical wellbeing for you and your family.
- Continuing Education: From education reimbursement to leadership development to certification support, we’re invested in developing our talent so you can take your career to the next level.
- Financial Support: We offer resources to help keep you financially fit and invested in your future, from our highly-rated retirement savings matches to financial advisors and planning services.
Company HQ
Financial District, San Francisco, CA
Leadership
Anjali Sud
(CEO)Prior to joining Tubi as CEO in 2023, Anjali was the CEO of Vimeo for 6 years.
Sameer Balgi
(CFO)Sameer previously spent 10 years at Amazon in various roles, including Senior Finance Manager of US Advertising and Finance Director of Amazon Advertising. He also spent nearly 6 years at Procter & Gamble in various Finance roles.
Mike Bidgoli
(CPO & CTO)Previously, Mike was the Head of Product, New Monetization Experiences at Meta. He also served as the VP of Product, Instacart App at Instacart and as a Senior Director of Product, Video at Facebook.
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