Customer Marketing Manager, Clio

• You’re a unicorn: simultaneously customer-focused and growth-oriented, a self-starter capable of building end-to-end marketing programs that not only move products, but help our customers be more successful. You know your way around a marketing funnel and how to work with stakeholders to remove friction points for our customers every step of the way
• You’re all about results: how to measure them, how to report on them, but above all, how to drive them. And you’re excited by the unlimited potential of working for an industry leader that is mission-driven in every aspect of the business
• 3-5 years in a B2B software Customer Marketing, Growth Marketing, Demand Generation or Program Manager role
• Excellent written and verbal communication skills, with the ability to create engaging marketing content
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms
• Strong project management skills and comfort with Asana or other project management tools
• Demonstrable success driving pipeline growth and revenue through integrated campaigns
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
• Strong analytical skills and ability to use data to inform decision-making and strategy development
• An open and curious mindset with respect to AI and a track record of leveraging it to sharpen your craft and increase velocity

Desirable

• We are currently seeking a Customer Marketing Manager to join our Customer Marketing team in Burnaby, Calgary, or Toronto
• We LOVE our customers. As the world’s most popular cloud-based legal software, we know that we’re only as successful as the law firms we enable
• The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelize the product to others
• Managing end-to-end marketing programs for our small business customer segment across the post-purchase customer lifecycle with a principal focus on cross-sell, upsell, and expansion
• Owning campaign ideation, planning and execution for cross-selling multiple products within your designated customer segments to drive new product and feature adoption
• Building multi-channel program plans, including email, digital, events, in-product, and beyond
• Analyzing and reporting on KPIs and marketing funnel performance for your segment and proactively optimizing for improvement
• Developing AI-powered workflows that help the team develop campaigns faster, get to customer and data insights sooner, and reduce manual day-to-day tasks
• Working cross-functionally with sales, marketing, product, and other departments across Clio to develop cohesive, customer-centric programs that align to both cross-sell and broader business objectives