Creative Director, Owner.com
Performance Marketing
$190-200k
+ Pre-IPO Equity Package
Online ordering and restaurant marketing system
Be an early applicant
Online ordering and restaurant marketing system
201-500 employees
Be an early applicant
$190-200k
+ Pre-IPO Equity Package
201-500 employees
Company mission
To give independent restaurants the infrastructure tools they need to compete with larger corporations.
Role
Who you are
- 5+ years of experience in creative direction for performance marketing
- Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)
- Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction
- Experience building creative testing frameworks and production pipelines at scale
- Comfort with full-funnel creative: ads, landing pages, email, CRO
- Bias for clear systems and documentation
- Active use of AI-enabled tools, automation, and workflows
What the job involves
- Media has been an unfair advantage for Owner as we've scaled to over a billion dollar valuation
- Our organic social channels generate 5M+ impressions monthly and our paid media engine is one of our most important customer acquisition channels
- We’re increasingly noticing these worlds converging
- Hook angles that engage organic audiences also convert on paid channels
- And the best marketing teams have the taste, technical expertise, and customer insights to execute across both these surface areas
- The Creative Director, Performance Marketing will execute at this intersection and drive the creative quality and strategic direction of our paid media campaigns: Meta ads, YouTube ads, CTV, etc
- You'll shape how millions of small business owners experience Owner's brand across our highest-leverage marketing surfaces
- Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of ad budget a year
- Own and understand the P&L impact of ad campaigns across channels: you’ll partner across teams to ensure coherence across the customer journey from ad impression to conversion and activation
- Shape the expression of Owner’s brand across channels, ensuring every asset meets Owner's brand and quality bar and creates a consistent experience
- Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint
- Oversee the QC process for for in-house and contractor creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume
- Establish the organic-to-paid creative pipeline: creative feedback loops to identify top organic performers and adapt them for paid channels and vice versa
- Work with the growth team on performance analytics to track what's working and iterate on best performers
- Report directly to the to VP of Media and Chief of Staff to the CEO
- Partner closely with Growth Marketing Managers on media buying, channel strategy and execution
- Work with Design team on maintaining brand identity and consistency across all surfaces
- Manage relationships with contractors, agencies, and external creative partners
Our take
The Pandemic caused a major upheaval in the US restaurant industry. Smaller operations struggled to stay afloat amidst brick-and-mortar closures, and as the demand for home delivery soared their margins were tightened further by hefty third-party delivery app charges. Add to that the fact that consumers become customers of the delivery app, not the restaurant itself, and it’s a development that has spelt real trouble for independent locales. Owner has set out to level the playing field.
Owner’s platform provides independent restaurants with the infrastructure they need to take control of their business without deferring to third-party apps like GrubHub and Deliveroo. It offers marketing, online ordering, and support solutions to over 10,000 restaurants across the U.S. The company has taken impressive first strides, too: they have a 7 figure run-rate, over 105% monthly revenue retention, and helped restaurants avoid millions in online order platform fees.
It’s a hugely attractive proposition for independent business owners, and research suggests it’s a winning idea for consumers too. Over 60% say they’d prefer to deal with restaurants directly, but historically the infrastructure simply hasn’t been in place to do so. With Owner seeing impressive traction by tripling its customers between 2023 and 2024, it's unsurprising that its 2025 funding is being channelled into engineering and design teams, alongside the development of new tools.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
May 2025
$120m
SERIES C
Jan 2024
$33m
SERIES B
Total funding: $182.2m
Company benefits
- Work from anywhere: Our flexible policy lets you work from wherever you want.
- Equity in Owner: All full-time employees in eligible countries receive pre-IPO equity in Owner.
- Benefits to support your success: We set you up for success where you are and where you’re going.
- Healthcare Coverage: We offer comprehensive health, dental and vision plans.
- Unlimited PTO: Your schedule, your choice. We give our team members full empowerment to choose the time they want to work, and don’t micro-manage working hours.
- Team retreats: We love building real friendships with everyone that we work with, so we do several retreats per year – to deepen our friendships, celebrate our wins, and plan our future.
Company HQ
Presidio of San Francisco, San Francisco, CA
Leadership
Adam Guild
(Co-Founder & CEO)Thiel Fellow, Forbes 30 Under 30 List.
Dean Bloembergen
(Co-Founder & CTO)Previously Co-founder and CTO at Marble Technologies, Forbes 30 under 30.
Salary benchmarks
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