Content Strategy Director, Progyny
$154-164k
Salary applicable to NYC based applicants. + Equity and bonus program
More information about location
Fertility benefits management company
Job no longer available
Fertility benefits management company
501-1000 employees
Job no longer available
$154-164k
Salary applicable to NYC based applicants. + Equity and bonus program
More information about location
501-1000 employees
Company mission
To empower healthier, supported journeys through transformative fertility, family building and women’s health benefits.
Role
Who you are
- Liberal arts degree -- MBA, MPH or other graduate degree a plus
- Experience in women’s healthcare a plus
- 10 years of relevant work experience in content strategy, content development, health education, health behavior, digital health technology, or an adjacent space
- Very strong problem definition and solution criteria skills: ability to isolate significant drivers and relationships within complex systems, specify requirements, and generate elegant solutions
- Demonstrated experience in independent assessment of business needs, problems & process gaps
- Ability to develop and recommend solutions, pivot if needed, and assess the business impact of implemented proposals
- Ability to build meaningful relationships with all levels of cross-functional internal teams and management
- Outstanding problem solving, analytical, and project management skills
- Proven talent driving change, influencing thought, and promoting consensus across a matrix organization
- Flexible, curious, and proactive approach
What the job involves
- Progyny is looking for a Director, Content Strategy reporting to the VP, Content Strategy. This role will play a critical role in setting strategy for member-facing content across products. You will be responsible for conceptualizing and optimizing content that delivers impactful healthcare experiences. This role also requires imagination to envision what our product needs next, so we continue to bring meaningful, effective, well-designed, and curated content to members
- You will work closely with teams across the organization and collaborate regularly with our Product colleagues, Member Services, Analytics, Marketing, and other teams. We are looking for a smart, creative, and entrepreneurial strategist eager to take leadership roles in developing relevant content that support positive health outcomes for members across their health journeys
- Educate internal teams about what makes content valuable to different stakeholders, what content can and cannot effectively accomplish, what tools and services are required to deliver strong content strategy, what we should watch in related technologies (customer relationship management, learning management systems, publishing platforms, content management systems, etc.) and more
- Develop a strong knowledge of our content and creation process so that you can advocate for improvements and quickly evaluate ways we could pursue new requests. With this knowledge, own initiatives that pull a member’s entire journey together. Conceptualize of lean pilots and what would be needed to elevate initial tests into robust, scalable solutions
- Leverage our internal subject matter experts and external medical consultants to brainstorm novel content solutions that elevate past a “copycat” program from competitors
- Collaborate with Member Services and Analytics on campaigns that can elevate the member experience, clearly demonstrate the value of our products (both current and new), and increase overall content utilization
- Analyze performance data to optimize campaigns, offer recommendations, and generate new ideas. Gain a deep understanding of reporting, build cross-team consensus, and drive projects forward that close gaps in internal knowledge and increase our ability to understand content performance
Our take
Progyny stands at the forefront of fertility benefits management in the United States, reshaping the landscape of fertility and family-building benefits through its holistic approach that caters to employers, patients, and physicians alike. As the demand for fertility benefits surges amidst a competitive labor market, Progyny has experienced remarkable growth, boasting a client base exceeding 370 across 40 industries.
In a testament to its commitment to comprehensive care, Progyny has recently expanded its provider network to encompass reproductive urologists (RU), recognizing the significance of male-factor infertility which accounts for approximately one-third of infertility cases. This expansion extends coverage and accessibility to millions, underscoring Progyny's dedication to addressing diverse fertility needs.
Through its strategic expansions and unwavering dedication, Progyny continues to pioneer advancements in fertility and family-building benefits. by fostering inclusivity and providing unparalleled support, Progyny remains at the forefront of revolutionizing reproductive healthcare, shaping a brighter future for individuals and families alike.
Steph
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2017
$5m
EARLY VC
May 2017
$10m
SERIES B
Total funding: $98.3m
Company benefits
- Family friendly benefits: Paid family and parental leave-, fertility and family building benefits (including egg freezing, IVF, and adoption support), family care fund and Parents’ Employee Resource Group
- Health, dental, vision and life insurance options for employees and family
- Free in-person, virtual and text-based mental health and wellness support
- Paid time off, including vacation, sick leave, personal days and summer flex time
- Company equity
- Bonus program
- 401(k) plan with company match
- Access to on-demand legal and financial advice
- Company social events
- Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office
Company HQ
Garment District, New York, NY
Leadership
Pete Anevski
(CEO, not founder)Held several other executive positions at the company, such as COO & CFO, before becoming CEO in 2022. Former Executive VP & CFO of WebMD.
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