Field Marketing Manager, sonatype
EMEA
Software supply chain management platform
Be an early applicant
Software supply chain management platform
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To change how the world innovates by making software development easier.
Role
Who you are
- If you’re a motivated marketing professional looking to execute regional marketing programs, this could be the position for you
- The ideal candidate will be a self starter, with experience in Technology B2B marketing across demand generation programs and event management
- 3+ years of related marketing experience, ideally in field marketing
- Proven experience carrying out marketing efforts, including planning, prioritising, and implementing strategy
- Experience partnering with an enterprise sales team
- Highly organised and proficient at managing multiple projects at the same timeStrong communication skills – written and oral
- Experience using sales and marketing technologies such as Salesforce and Hubspot
- Able to travel when required
- Work well in a rapidly changing environments
- Metric driven and have the ability to draw insight from complex marketing data
What the job involves
- The International Marketing team is made up of a variety of roles: business development, partner and field marketing
- This role will be an integral part of this team, initiating and executing on regional and global programs for pipeline generation
- This position is responsible for building pipeline for the EMEA field sales team
- The region covers UK&I, France, IMEMA, DACH, Nordics and Benelux
- Key responsibilities include planning, development and execution of the Field Marketing activities
- Define regional marketing plan that aligns with territory budget, goals and objectives
- Report on and present to senior executives core program and regional metrics that include (not limited to): number of MQLs, sourced/influenced pipeline generation, prior year growth and quarterly goals
- Manage regional marketing budget
- Plan and host online and offline events to create net-new pipeline, accelerate existing sales opportunities and deepen our existing customer relationships
- Plan, execute and manage end to end field campaigns that involve email marketing, direct mail marketing, digital marketing and other channels as you see fit
- Consistent and clear communication cadences with the sales organisation at all levels to better align field marketing programs to sales goals
- Work hand-in-hand with the Business Development Representative function to ensure measured outcomes
- Work with the marketing operations team to build landing pages (for events, webinars, eBooks, etc.), and send automated and personalised emails
- Work cross-functionally across all departments of the marketing organisation in the US and Internationally
Salary benchmarks
Our take
A legacy company in the world of supply chain management, Sonatype was founded in 2008. It reviews and analyzes the open-source code of technology, and is a leader in the industry with clients including Apple and Linux.
Sonatype’s acquisition by Vista Equity Partners in 2019 symbolized a major step forward for the company. In 2022, it announced it would be pursuing an IPO in the wake of massive growth in the workforce and a milestone of $100 million in annual recurring revenue.
With competitors such as Snyk announcing IPO in 2022 as well, Sonatype’s decision exemplifies how large the demand for supply chain management tools is for the market. Though it has much competition, Sonatype has more than a decade-long track record which should put it in a great position to continue its progress, as well as more recent industry recognition.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Sep 2018
$80m
GROWTH EQUITY VC
Feb 2016
$30m
GROWTH EQUITY VC
Total funding: $154.7m
Company benefits
- Distributed workforce
- Offices in the US in Maryland and Virginia, and also in London and Sydney
- Join a smart, mission-oriented team
- Flexible schedules
- Endless opportunity to learn and grow
- Open, transparent and diverse culture
Company HQ
Fulton, MD
Articles
Leadership
Brian Fox
(CTO)Currently OpenSSF Governing Board Member at OpenSSF and Official Member at Forbest Technology Council and Apaches Software Foundation.
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