Product Marketing Manager, Wolters Kluwer
$117.5-164.7k
Salary applicable to candidates based in CA, CT, CO, HI, NY and WA
More information about location
AI-powered solutions for professionals
Job no longer available
AI-powered solutions for professionals
1001+ employees
Job no longer available
$117.5-164.7k
Salary applicable to candidates based in CA, CT, CO, HI, NY and WA
More information about location
1001+ employees
Company mission
To help customers make critical decisions every day by providing expert solutions tha to combine deep domain knowledge with technology.
Role
Who you are
- Minimum: Bachelor’s Degree in Marketing, Business, Communications, Journalism, Computer Science, or related discipline
- 5+ years previous software product marketing experience highly preferred
- Superior written and verbal communication skills and proven writing excellence
- Ability to work well in a cross-functional team environment and work effectively with remote team members required
- Demonstrated experience leading teams to accomplish corporate and project objectives required
- You will handle multiple projects with changing priorities simultaneously
- Agility and speed in executing strong writing and ability to translate complicated ideas into language easily understood by others required
- Ability to work well under pressure and demanding time constraints required
- Familiarity with enterprise corporate law departments and AmLaw 200 firms preferred; legal and/or compliance or contract management technology industry experience a strong plus
- Pragmatic Marketing or Product Marketing Association Certification is a plus
What the job involves
- ELM Solutions is looking to add a Product Marketing Manager (PMM)
- You will support strategic planning, industry and product-based research, messaging and positioning, go-to-market planning and execution, sales tools and enablement, and promotional communications
- The PMM provides in-depth understanding of the market, customers, and competition to create compelling and differentiated messaging, collateral, and innovative marketing programs, succinctly communicating to customers and driving demand for corporate legal product and services
- In this remote-friendly position, the PMM will be critical in being an expert in enterprise legal management buyers and translating technical capabilities to benefits
- You will report to the Associate Director of Marketing and work collaboratively with product management, sales and account management, marketing, communications, and others within the organization
- Product Go-To-Market Planning and Management:
- Plan, develop, execute, and sustain all elements of go-to-market initiatives
- Lead tactical planning and execution of go-to-market launches between cross-functional groups
- Define all aspects of product positioning and rollout and establish sales and channel processes and communication strategies
- Market Analysis and Messaging Development:
- Define product differentiators based on target buyer analysis
- Develop key messages and positioning to support the brand and describe solution benefits throughout all marketing elements
- Deliver a compelling vision which incorporates key input from customers, sales, product management, marketing communications
- Analyze industry, customers, and competitive trends to identify threats and opportunities
- Content Development and Maintenance:
- Develop and maintain a library of content to support the buyer’s journey and ensure understanding of important partner groups
- Sales Enablement:
- Ensure sales readiness for new hire training, product launches, and ongoing enablement drives market adoption and sales success
- Work closely with sales to understand the selling process and develop effective tools
- Demand Generation:
- Support field and digital marketing programs/campaigns to meet lead generation and opportunity targets
- Define strategy and develop associated materials, including website content, hardcopy and electronic collateral, news flashes, white papers, and other documents
- Interact with customers during in-person events. Create and deliver internal and external product-related presentations
- Other Duties:
- Work with graphic design professionals to develop creative and informational graphics
- Perform other duties as requested by the Director of Product Marketing
Our take
For over 185 years, Wolters Kluwer has been innovating the way professionals and businesses work. The company has expanded to offer a substantial range of services across the Health, Tax & Accounting, Finance, Compliance, and Legal sectors.
While operating across so many sectors comes with an extensive range of competition, Wolters Kluwer serves customers in over 180 countries, which has been managed, in part, due to its 70+ acquisitions. For example, the company has recently acquired leading artificial intelligence technology company Della AI, which will become part of its legal software unit, to further advance its natural language processing capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Alphen aan den Rijn, Netherlands
Leadership
Nancy McKinstry
(CEO & Chairman of the Executive Board, not founder)Held various roles at the company before being named CEO in 2003. Current Member of the Board of Directors at various companies including Accenture, Abbot, Russel Reynolds Associates, and Columbia Business School.
Share this job
View 37 more jobs at Wolters Kluwer