Senior Vice President of Marketing, Spot & Tango
Healthy dog food delivery service
Job no longer available
Healthy dog food delivery service
21-100 employees
Job no longer available
21-100 employees
Company mission
To make your pet healthier and happier, simplifying your role as a pet parent along the way.
Role
Who you are
- Bachelor's degree or higher from a highly-competitive university. Preference for quantitative fields or marketing. MBA or other advanced degrees are a plus!
- Minimum of 5-10 years of experience in digital marketing roles
- Experience leading and developing large teams
- Analytical mindset with top-tier experience in performance marketing
- Deep understanding of omni-channel marketing and best practices
- Familiarity with OTT, OOH, radio, podcasts, and direct mail strongly preferred
- Top-notch written and verbal communication
- Ideally has experience launching a D2C brand into brick & mortar and other channels
- Excellent EQ and leadership skills, with the ability to inspire and motivate cross-functional teams
- Dog lovers a plus!
What the job involves
- Spot & Tango is seeking a world-class SVP of Marketing to join our NY HQ team!
- In this role, you will report directly to our CEO, and manage a growing team of over 10 people. You are both analytical and creative
- You have a proven track record of scaling $100M+ digitally-native and omni-channel brands
- You are an expert full-funnel marketer with a strong understanding of the entire customer journey
- You have extensive experience working in e-commerce, and possess a data-driven, “performance-first” mindset
- You are intimately familiar with a variety of paid media platforms (Meta, TikTok, Google, etc.) and have deep experience with A/B testing and attribution
- You possess the unique combination of strategic vision and relentless execution necessary to drive exponential growth
- You’re willing to roll up your sleeves and go the extra mile to hit ambitious KPIs
- As the leader of the Marketing department, you will work closely with all cross-functional leaders in the business (CX, Finance, Operations, Product, etc.)
- This is a fantastic opportunity to drive an impact at a leading e-commerce startup
- Oversee the planning, development and execution of the company’s marketing and advertising initiatives
- Develop and implement a cohesive marketing strategy that aligns with Spot & Tango’s business objectives, brand vision, and values
- Lead efforts to acquire new customers through targeted marketing campaigns, partnerships, and initiatives
- Monitor marketing performance, analyze data, and make data-driven decisions to optimize marketing efforts
- Oversee digital marketing channels including social, organic, search, SEO, lifecycle (email / SMS), affiliate, OTT, OOH and linear TV to drive traffic and conversion
- Analyze market trends, competitive landscape, and customer feedback to identify customer acquisition opportunities
- Manage the full P&L for marketing, overseeing budgets, forecasts, and pricing strategies to meet financial targets and enhance profitability
- Build upon the company brand pillars to evolve the brand identity and voice
- Lead the company creative strategy, using the existing design system to support new product launches across various channels
- Support the launch of new products in new channels, inclusive of Amazon, Chewy, and brick & mortar
Our take
Many dog food options fall short when it comes to providing complete nutrition, but Spot & Tango is changing that. Offering a range of fresh, nutritious meals, the company is raising the bar for pet owners who want the best for their dogs.
Founded by an experienced consultant and investment banking expert, Spot & Tango has a distinct business edge over many of its competitors. And the demand for its innovative approach to dog nutrition is undeniable, as seen in the company's impressive funding success, raising $51.8M in 2022 alone.
While the company faces the challenge of competing with long-established, larger pet food brands, it's not backing down. With significant investments in production and plans to open its own manufacturing plant, Spot & Tango is positioning itself to compete - and thrive - in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2022
$38.5m
SERIES B
Mar 2022
$13.3m
SERIES A
Total funding: $59.3m
Company HQ
Midtown South, New York, NY
Leadership
Russell Breuer
(Founder & CEO)Previously worked as a Principal at Nash & Co Capital, and as VP of both Zephyr Management and BerchWood Partners.
Salary benchmarks
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