Senior Product Marketing Manager, Dealpath
$150-165k
& variable compensation of $20,000.
Deal management platform for commercial real estate
Posted today
Deal management platform for commercial real estate
101-200 employees
Posted today
$150-165k
& variable compensation of $20,000.
101-200 employees
Company mission
To raise the bar for service and solutions for our clients and partners.
Role
Who you are
- 7+ years of B2B product marketing experience, ideally in enterprise SaaS, fintech, proptech, data, financial services, or another complex technology category
- BA/BS in Marketing, Business Administration, or a related field
- Demonstrated success owning positioning, messaging, product launches, and go-to-market strategy for sophisticated products and enterprise buyers
- Strong analytical orientation with the ability to turn customer, market, and performance data into clear decisions and recommendations
- Experience with customer and market research, competitive intelligence, win/loss analysis, ICP and segmentation strategy, and pricing and packaging
- Strong understanding of commercial real estate, institutional investing, private markets, or capital markets preferred; otherwise, a demonstrated ability to quickly master complex industries, workflows, and sophisticated buyer audiences
- Strong cross-functional leadership and the ability to influence Product, Sales, Customer Success, Finance, and executive stakeholders without direct authority
- Exceptional written and verbal communication skills with the ability to make complex concepts clear, differentiated, and compelling
- Strong fluency with AI tools and a demonstrated ability to apply AI to improve marketing research, analysis, strategy, productivity, and execution
What the job involves
- Own positioning and market narrative. Develop and evolve positioning, messaging, and value propositions across Dealpath’s platform, products, audiences, and priority use cases. Translate complex AI, data, and product capabilities into clear customer value and help strengthen Dealpath’s position as an AI-driven platform for institutional commercial real estate
- Lead go-to-market strategy and product launches. Own GTM strategy for major launches and new capabilities, defining audiences, use cases, messaging, enablement, success metrics, and cross-functional execution. Partner closely with Product, Sales, Customer Success, Demand Generation, Communications, and Revenue Operations to drive adoption and commercial impact
- Own customer, market, and competitive intelligence. Develop a deep understanding of our buyers, customers, competitors, and market. Lead customer research, competitive intelligence, and win/loss analysis to uncover buying triggers, unmet needs, competitive strengths and weaknesses, and opportunities for Dealpath to differentiate. Turn those insights into recommendations for Marketing, Sales, Product, and leadership. Partner closely with Product during discovery and solution design, bringing customer, market, and competitive intelligence to help shape what we build
- Shape ICP, segmentation, pricing, and growth strategy. Use qualitative and quantitative data to refine priority ICPs, personas, use cases, and market opportunities. Partner with Product, Sales, Finance, and Customer Success on pricing and packaging strategy, and use customer, pipeline, adoption, and market data to inform commercialization and growth decisions
- Enable Sales and influence Product. Equip customer-facing teams with compelling narratives, competitive guidance, training, battlecards, objection handling, and other high-impact enablement. Bring customer and market insight into product planning, roadmap discussions, naming, packaging, differentiation, and commercialization
Our take
The PropTech market has had an up-and-down time over the last few years, with investment reaching record levels in 2021 before taking a dip the following year. The prospect of bringing a $217 trillion global industry into the 21st century is as challenging as it is appealing, due to a whole range of factors including unreliable data, as well as a complex and volatile market.
However, Dealpath is simplifying things by focusing solely on commercial real estate with its cloud-based deal management platform. Investment and development firms, as well as lenders, use the platform as a single point of reference for distributed deal information, while also getting access to real-time market data.
The success of Dealpath can be attributed to its partnership with CompStak in 2018, which provided the up-to-date data that has fueled the platform's rapid growth. This data-driven approach has earned Dealpath a strong reputation, attracting major real estate investment firms like AEW, Blackstone, and Oxford Properties. After expanding into Canada, Dealpath is now preparing for further international growth, bolstered by significant investments.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2022
$43m
SERIES C
Sep 2018
$10m
EARLY VC
Total funding: $65m
Company benefits
- Equity grant
- 401k plan
- Medical, vision, & dental
- Flexible vacation plan
- Health & wellness stipend
- Fully-stocked kitchen
- Commuter reimbursement
- Hybrid work policy
Company HQ
Financial District, San Francisco, CA
Leadership
Mike Sroka
(Co-Founder & CEO)Forbes Real Estate Council Member & Contributor. Previously spent more than 10 years growing venture-backed software companies including Fanhood (acqquired by 21st Century FOX), Zynga (NASDAQ: ZNGA) and OneSeason (acquired by Cantor Fitzgerald).
Kenter Wu
(Co-Founder & CTO)Has also served as Dealpath's VP of Engineering and Head of Product. Previously worked as a Senior Software Engineer at Zynga, after interning in Software Development Engineering at Redfin
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