Senior Creative Director, ByHeart
$250-255k
You will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program
Infant nutrition products
Open for applications
Infant nutrition products
101-200 employees
Open for applications
$250-255k
You will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program
101-200 employees
Company mission
To make the best formula in the world.
Role
Who you are
- Visionary Leadership: You have the ability to articulate a bold creative vision, inspire your team, and instill a sense of mission and purpose that drives standout work
- Hands-On Execution: You’re just as comfortable in high-level strategy as you are diving into details to make sure every piece of creative is pitch-perfect
- Storytelling Mastery: You’re a compelling storyteller who can transform complex concepts into clear, resonant, and memorable narratives that connect deeply with parents
- Curator of the Zeitgeist: You have a keen awareness of cultural trends and can leverage insights to make ByHeart relevant and connected to the broader parenting conversation
- Strategic & Business-Minded: You understand how creative connects to business growth and can balance creativity with commercial needs to achieve success
- Disruptor Mindset: You have experience in building disruptive, breakthrough creative in fast-paced, high-growth environments. You love challenging the status quo and pushing boundaries
- 10+ years of creative experience—preferably coming from an omni-channel, disruptor CPG brand (in-house). Past experience in an agency environment is a bonus
- 5+ years of leadership experience managing and inspiring creative teams, with a demonstrated ability to foster a collaborative and innovative culture
- A proven track record of delivering breakthrough creative work that drives brand growth and differentiation
- Strong portfolio showcasing a blend of strategic, brand-building work and hands-on execution, including brand storytelling, visual identity, digital, offline, and social creative
- Deep understanding of consumer insights and cultural trends with a knack for turning these insights into impactful, relevant creative work
- Exceptional communication and presentation skills, with the ability to articulate a compelling creative vision and influence stakeholders at all levels
- Proven experience partnering cross-functionally with Brand, Communications, Digital, Retail, Medical, and R&D teams to align creative with business goals
- Commercially savvy with a strategic mindset, balancing creativity with the ability to drive results and support scaling a fast-growing brand
- Experience in a fast-paced, entrepreneurial, or startup environment, with a demonstrated ability to adapt, pivot, and thrive amidst change
- Experience being creative in a regulated category is a bonus!
- Passion for ByHeart’s mission and a deep interest in the parenting and nutrition space
What the job involves
- We are seeking a visionary Creative Director to help usher in the next chapter of ByHeart’s brand evolution
- This transformative role, reporting to the VP of Brand & Product Marketing, will lead our in-house Design and Copy teams and own the voice, look, and feel of ByHeart
- As the Creative Director, you will be responsible for setting an inspiring vision and delivering best-in-class, breakthrough creative that distinguishes ByHeart as a disruptor in the infant nutrition category
- Lead & Inspire: Set the creative vision and inspire a growing in-house team to deliver work that elevates ByHeart’s brand story, product distinctions, and marketing claims. Cultivate a creative culture that drives innovation, risk-taking, and standout execution
- Hands-On Creative Execution: Balance big-picture vision with hands-on execution. Be willing to roll up your sleeves to push work forward and craft creative that is compelling, differentiated, and aligned with our brand voice and purpose
- Strategic Storytelling & Cultural Relevancy: Serve as the creative steward of ByHeart, shaping narratives that captivate our audiences, drive brand love, and reinforce our position as a trusted leader in infant nutrition. You will be a curator of the modern parenting zeitgeist, keeping a strong finger on the pulse to drive cultural relevancy in partnership with the Comms team
- Lead with Perspective: Proactively drive creative strategy and execution. Don’t wait for briefs—bring forward perspective and recommendations that move the brand and business forward
- Cross-Functional Collaboration: Partner closely with Brand, Comms, Digital, Retail, Medical, R&D, and other stakeholders to ensure creative alignment with business objectives and consumer needs. Oversee work from external partners to maintain consistency and excellence
- Team Building & Leadership: Build and lead an exceptional in-house creative team while strategically leveraging external resources. Foster talent development, mentorship, and a culture of curiosity, exploration, and high standards
- Adaptability & Agility: Thrive in an ever-changing, fast-paced start-up environment. Be adaptable and roll with the punches while maintaining creative excellence and strategic focus
- Commercial Focus: Possess a strong commercial mind, supporting the needs of a fast-growing business while driving creativity that fuels demand, performance, and consumer trust
Our take
The infant formula market in the US has long been dominated by a few major players, but recent supply chain disruptions and plant closures have opened the door for smaller companies to step in. One standout among these new players is ByHeart, which has quickly gained traction in the market. This success is largely due to ByHeart's early FDA approval, allowing the company to meet the increased demand during the formula crisis when larger competitors struggled to keep up.
ByHeart's focus on high-quality, small-batch formula made from grass-fed whole milk and all-natural ingredients has resonated with parents looking for trusted alternatives. This approach, combined with the acquisition of Cascadia Nutrition, gives ByHeart full control over its manufacturing process, ensuring the safety, quality, and reliability of its products.
Alongside this, the company recently raised significant funding to further boost its rapid growth. With this capital, ByHeart plans to expand its commercial presence in the US, and further develop its product pipeline. With such huge achievements to its name already, the company is in prime position to truly dominate the market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
May 2024
$95m
LATE VC
Jul 2021
$90m
SERIES B
Total funding: $255m
Company HQ
Hudson Square, New York, NY
Articles
Leadership
Ron Belldegrun
(Co-Founder & CEO)Currently an Executive Board Member at Clean Label Project and a Steering Committee Member at the International Milk Genomics Consortium. They are also the Founder and Managing Partner at Consumer Health Ventures.
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