Senior Creative Director, ByHeart
$250-255k
You will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program
Infant nutrition products
Be an early applicant
Infant nutrition products
101-200 employees
Be an early applicant
$250-255k
You will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program
101-200 employees
Company mission
To make ‘best nutrition for baby’ possible for every parent out there.
Role
Who you are
- Visionary Leadership: You have the ability to articulate a bold creative vision, inspire your team, and instill a sense of mission and purpose that drives standout work
- Hands-On Execution: You’re just as comfortable in high-level strategy as you are diving into details to make sure every piece of creative is pitch-perfect
- Storytelling Mastery: You’re a compelling storyteller who can transform complex concepts into clear, resonant, and memorable narratives that connect deeply with parents
- Curator of the Zeitgeist: You have a keen awareness of cultural trends and can leverage insights to make ByHeart relevant and connected to the broader parenting conversation
- Strategic & Business-Minded: You understand how creative connects to business growth and can balance creativity with commercial needs to achieve success
- Disruptor Mindset: You have experience in building disruptive, breakthrough creative in fast-paced, high-growth environments. You love challenging the status quo and pushing boundaries
- 10+ years of creative experience—preferably coming from an omni-channel, disruptor CPG brand (in-house). Past experience in an agency environment is a bonus
- 5+ years of leadership experience managing and inspiring creative teams, with a demonstrated ability to foster a collaborative and innovative culture
- A proven track record of delivering breakthrough creative work that drives brand growth and differentiation
- Strong portfolio showcasing a blend of strategic, brand-building work and hands-on execution, including brand storytelling, visual identity, digital, offline, and social creative
- Deep understanding of consumer insights and cultural trends with a knack for turning these insights into impactful, relevant creative work
- Exceptional communication and presentation skills, with the ability to articulate a compelling creative vision and influence stakeholders at all levels
- Proven experience partnering cross-functionally with Brand, Communications, Digital, Retail, Medical, and R&D teams to align creative with business goals
- Commercially savvy with a strategic mindset, balancing creativity with the ability to drive results and support scaling a fast-growing brand
- Experience in a fast-paced, entrepreneurial, or startup environment, with a demonstrated ability to adapt, pivot, and thrive amidst change
- Experience being creative in a regulated category is a bonus!
- Passion for ByHeart’s mission and a deep interest in the parenting and nutrition space
What the job involves
- We are seeking a visionary Creative Director to help usher in the next chapter of ByHeart’s brand evolution
- This transformative role, reporting to the VP of Brand & Product Marketing, will lead our in-house Design and Copy teams and own the voice, look, and feel of ByHeart
- As the Creative Director, you will be responsible for setting an inspiring vision and delivering best-in-class, breakthrough creative that distinguishes ByHeart as a disruptor in the infant nutrition category
- Lead & Inspire: Set the creative vision and inspire a growing in-house team to deliver work that elevates ByHeart’s brand story, product distinctions, and marketing claims. Cultivate a creative culture that drives innovation, risk-taking, and standout execution
- Hands-On Creative Execution: Balance big-picture vision with hands-on execution. Be willing to roll up your sleeves to push work forward and craft creative that is compelling, differentiated, and aligned with our brand voice and purpose
- Strategic Storytelling & Cultural Relevancy: Serve as the creative steward of ByHeart, shaping narratives that captivate our audiences, drive brand love, and reinforce our position as a trusted leader in infant nutrition. You will be a curator of the modern parenting zeitgeist, keeping a strong finger on the pulse to drive cultural relevancy in partnership with the Comms team
- Lead with Perspective: Proactively drive creative strategy and execution. Don’t wait for briefs—bring forward perspective and recommendations that move the brand and business forward
- Cross-Functional Collaboration: Partner closely with Brand, Comms, Digital, Retail, Medical, R&D, and other stakeholders to ensure creative alignment with business objectives and consumer needs. Oversee work from external partners to maintain consistency and excellence
- Team Building & Leadership: Build and lead an exceptional in-house creative team while strategically leveraging external resources. Foster talent development, mentorship, and a culture of curiosity, exploration, and high standards
- Adaptability & Agility: Thrive in an ever-changing, fast-paced start-up environment. Be adaptable and roll with the punches while maintaining creative excellence and strategic focus
- Commercial Focus: Possess a strong commercial mind, supporting the needs of a fast-growing business while driving creativity that fuels demand, performance, and consumer trust
Our take
The infant formula market in the US has long been monopolized by four major players, and when these companies were hit by supply chain issues and plant closures, their customers took a devastating hit. As demand continued to be high, this cracked open the market for smaller baby formula players to make an entrance. ByHeart is one that’s made especially strong strides.
This is largely down to ByHeart’s early application for FDA approval. The company received this before the formula crisis hit, so it was well placed to meet the demand created by failures in more established competitors. ByHeart sales have surged recently, as they have done for ByHeart’s similarly prepared competitor Bobbie. Whilst brands like Nature’s One and Holle are similarly looking to take advantage of the market disruption, it’s likely they will be hobbled for now by hold-ups with FDA approval.
These two companies have been vying for pole position in a savvy market niche: small-batch formula that focuses on quality, grass-fed whole milk and all-natural ingredients. The US regulations on baby formula are remarkably loose, meaning that trusted and quality formula could prove a hugely lucrative niche. ByHeart's acquisition of Cascadia Nutrition will enable full control over manufacturing process so it can boost the quality, safety and reliability of its product - and perhaps start to truly dominate the market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
May 2024
$95m
LATE VC
Jul 2021
$90m
SERIES B
Total funding: $255m
Company benefits
- Health insurance - Fully paid medical, dental, and vision insurance for all employees
- Generous PTO - Flexible paid time off for vacation and sick days
- FSA & HSA - Available to all employees to help cover healthcare costs
- 401(k) Match - Helping you plan for your future
- Company Equity - Because when we succeed, we succeed together
- Paid Company Holidays - 13 company holidays each year, plus 2 days for additional religious holidays
- Paid Volunteer Days - Paid time off to participate in your choice of community service
- New Parent Support - Robust parental leave plus support for off-boarding and returning to work
- In-person & Virtual Events - Like our annual company retreat, yoga, and quarterly wine o’clock
- In-office Flexibility - Corporate employees work remotely, in-office, or both
- In-office Perks - A fully stocked kitchen, weekly catered lunches, and a Feeding Suite for pumping
- Constantly Evolving - We’re always evaluating our best-in-class benefits to ensure we have the most competitive offerings in the market
Company HQ
Exeter Township, Lorane, PA
Articles
Leadership
Mia Funt
(President)Worked as a Kantar Futures strategy consultant, then consulted with The Gates Foundation. Subsequently moved to AOL & Huffington Post to work on media business development, and then held a senior marketing and strategy role at Verizon / AOL.
Ron Belldegrun
(CEO)Worked as an investor at Visium Asset Management, then founded Consumer Health Ventures.
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