Field Sales Executive, Huel
More information about location
Plant-based convenient food products
Be an early applicant
Plant-based convenient food products
501-1000 employees
Be an early applicant
More information about location
501-1000 employees
Company mission
To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.
Role
Who you are
- We’re looking for a driven, passionate Field Sales Executive to represent Huel across the Northwest of England OR The Southwest of England OR The Midlands
- This role is ideal for someone with 1–2 years of experience in a similar field-based sales role, or someone ready to step up and take on more ownership and a larger territory
- Hustle hard and work fast: Energy and enthusiasm to roll up your sleeves and get involved from day one
- Take ownership: organised self-starter, you will be given support & the tools, but the onus is on you to plan your own diary and manage your own workload. Must be comfortable working alone
- Team player, you will be happy to support the team and muck in together
- Be Better than yesterday: you will have a growth mindset and will want to learn and develop in the role
- Engaging & persuasive communication skills, a natural relationship builder
- Results driven & tenacious: a strong desire to hunt down the best retail accounts and land and drive listings
- Resilient can-do attitude, comfortable dealing with challenging situations
- Entrepreneurial to think outside the box to problem solve and deliver great customer experiences
- You will be comfortable to make first contact with depot managers and store managers to generate and convert leads
- Full clean UK driving license - you will be provided with a Huel Van
What the job involves
- To continue our rapid growth, we’re expanding our Field Sales team to help drive distribution and sales in our Convenience, Wholesale and Grocery channels across the UK
- Our new Field Sales Executive will be reporting into Nick Smith, UK Field Sales Manager
- The role is predominantly field-based with ½ day per week at home and 1 day per month in the office for training and team meetings
- You’ll work closely with independent retailers, grocery stores & wholesale depot managers to boost our brand presence and grow sales
- This is your territory to own by building strong partnerships, landing new listings, and making sure Huel stands out and sells through. You’ll also be:
- Researching and planning: locating the best stores for our products to be sold in
- Lead generation: Generating leads, landing new listings & driving cash & carry sales. You will seek new sales opportunities under the guidance of your manager
- Relationship building: Identify decision makers for new stores and build brilliant relationships with every store manager and customer, as the key face of the Huel brand
- Excellent Execution: you will be working on multiple leads and new listings to hit your monthly targets, a high level of organisation is required
- Pipeline and Sales Reporting: Weekly and monthly reporting on area and account performance vs targets, pipeline development, and reference back to objectives to ensure we are on-track to hit our goals. Spotting under performance and putting plans in place to rectify is equally important
- Consumer & Retail Insights: You will gain insights in-store and continually feed these back to the business, to grow sales and help shape future strategy
- Finger on the pulse: You will be passionate about Huel, keep up to date on the latest trends & what’s happening in store. You will be the eyes and ears of the Huel retail team
- Make customers happy: The ability to make our customers and store managers happy
Application process
- We usually respond within two weeks
Our take
Huel began as a provider of plant-based shake powders, but has since expanded its range to include ready meals, bars, and drinks. The company's potent branding has made it somewhat of a household name, and only a few years after founding it was both the world’s best-selling complete food brand and the UK’s fastest growing food and drink brand.
Having expanded into Europe, Japan, and the US, it is clear Huel has capitalised on increased consumer interest in nutrition and fitness over the past few years. It also caters to growing eco-consciousness, as its vegan products boast a minimal impact on animals and the environment.
By appealing to this strong pair of consumer trends, Huel has been able to grow its sales year-on-year, with progress unlikely to stop anytime soon. In an exciting move for the company, it was acquired by Danone in a €1B deal. Since being acquired in early 2026, the company has released a high-protein ramen, and doesn't look set to slow down on releases or growth anytime soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
141% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2022
$24m
SERIES B
Oct 2018
$26.4m
SERIES A
Total funding: $50.4m
Company HQ
Tring, UK
Leadership
James McMaster
(CEO)James joined Huel in 2017 as CEO. Prior to this, they were the CEO of Life Health Foods EU, COO/Co-Managing Director at Ella's Kitchen, and Business Development Manager/Operations Manager at Gü Desserts.
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