Copywriter, Dandy
$105-117.5k
+ Offers equity
Digital dental lab
Be an early applicant
Digital dental lab
501-1000 employees
Be an early applicant
$105-117.5k
+ Offers equity
501-1000 employees
Company mission
To modernize the dental lab process.
Role
Who you are
- 4+ years of experience in content marketing and copywriting in a B2B or B2C performance marketing organization or agency setting
- Proven track record of creating compelling content and copy that drives engagement and conversion
- Exceptional writing, editing, and proofreading skills with an eye for detail
- Interpersonal with the ability to work efficiently and effectively with cross-functional teams
- Creative thinker with the ability to storytelling and generate innovative ideas
- Strong time management skills with the ability to execute multiple projects at once
- Demonstrated ability to leverage AI tools and technologies to streamline content creation and optimization processes
- General knowledge of SEO principles and best practices
- Experience with social media platforms such as Facebook, Instagram, LinkedIn and YouTube
Desirable
- Experience in a B2B or B2C high-growth start-up environment
- Experience working within video production
- Understanding of PR principles and best practices
What the job involves
- We are seeking a Copywriter to join our in-house creative team and play an integral role in supporting our Brand and Growth marketing initiatives
- This role will help drive Dandy’s content marketing strategy and brand voice across a wide breadth of channels including paid and organic social, video, landing pages, live events, direct mail, public relations and more
- We’re looking for someone with a passion for storytelling and a deep understanding of performance marketing and B2B content best practices
- Go-to Copywriter for performance marketing channels including:
- Paid and organic social media
- Short and long-form video scripts
- Landing pages
- Direct mail
- Gated content
- SEO articles
- Support the marketing team as the lead copywriter, providing brand voice strategy and guidance
- Work cross-functionally with Growth, Product and Customer marketing to develop and execute content marketing campaigns to drive customer acquisition, retention and expansion efforts
- Analyze content performance and adjust strategy accordingly
- Brief, manage and edit freelance copywriter deliverables
- Drive Dandy’s organic social media strategy and create and post content
- Write press releases and partner with external publications as needed to drive awareness and champion the Dandy brand
Our take
Dentistry, a $200B industry, has long relied on outdated practices. Dandy was created to modernize and simplify dental operations by integrating technology into every aspect of the dental practice. Its goal is to streamline workflows, making dental practices more efficient and easier to manage.
While other startups have tried to bring technology to the dental field, Dandy distinguishes itself by understanding the industry's complexity and respecting the way dentists operate. Rather than overwhelming practitioners with a complete overhaul, Dandy introduces new features gradually, such as digitizing dental labs for procedures like crowns and implants.
Dandy aims to build a full operating system for dental practices, offering a "business-in-a-box" solution that allows dentists to focus on patient care while the platform handles administrative and operational tasks. While this vision has the potential to bring immense value to a field in need of innovation, the challenge lies in overcoming dentistry's resistance to change. Patience and persistence will be key as Dandy reshapes how dental professionals run their practices.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2019
$4.4m
SEED
Total funding: $4.4m
Company benefits
- Comprehensive health plans: Your health is our top priority. That’s why we offer comprehensive health plans to provide you the coverage you need to thrive. Our plans include a High-Deductible Health Plan that is 100% free for employees only and Dandy contributes a monthly amount to your Health Savings Account (HSA). We include a health care option that covers 100% of employee-only premiums and offer a variety of plans for you to choose one that best fits your needs
- Flexible time off: Time away from work is important. We have flexible time off and paid leave programs to ensure you get time off when you need it to relax and recharge.
- Investing in your wellbeing: Your wellbeing is multifaceted so we’ve intentionally designed our benefits to reflect that. From physical and mental health to financial security, we provide a range of programs and resources to support you in all aspects of your life
- Stock options: One of our values is “be an owner” because you are. We want everyone to feel invested in Dandy’s success
Company values
- Devour challenges: When faced with a problem, we dig deep to accomplish what others see as impossible. We embrace both the journey and the outcome – we’re energized by challenges and commit to executing with excellence
- Wow our customers: Our ultimate goal is to deliver a 10x experience to our dentists. We put our customer at the center of every decision, informed by a deep understanding of their needs. We’re never satisfied with good enough; instead, we treat each interaction as an opportunity to win a customer for life
- Win as one: We are driven by an undeniable ambition to create something extraordinary, a vision too great for any individual. We bring together a diverse set of minds and recognize that different perspectives unlock world-class solutions. We check our egos at the door and work together – when we win, we win as one
- (move at) Dandy Speed™: We believe that velocity – speed in the right direction- is a fundamental competitive advantage. We move with urgency as well as purpose, knowing that effective prioritization is the key to achieving high quality outcomes at lightning speed
- Be an owner: Dandy belongs to each of us. We take pride in the business we get to build, acting as owners on our best days and on our worst. We hold ourselves and our teammates to the highest standards, taking responsibility for our decisions – even when doing so is inconvenient
Company HQ
Tribeca, New York, NY
Leadership
Toni Oloko
(Co-Founder)Previously worked in Special Projects at goPuff. Before that founded PracticeGigs which they went on to sell.
Daniel Hanover
(Co-founder)Previously worked as a Product Manager at Yelp and as a Software Engineer at Facebook. Studied Management and Technology at Wharton.
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