Growth Marketing Lead, Canva
Europe
+ Equity
Publishing and design platform
Be an early applicant
Publishing and design platform
1001+ employees
Be an early applicant
+ Equity
1001+ employees
Company mission
To empower businesses to design anything, and publish it anywhere.
Role
Who you are
- You have in depth & demonstrated experience of managing Growth Marketing across Europe (ideally at both a market and regional level)
- You are goal oriented and can motivate a team to do whatever it takes to meet targets
- You are naturally analytical and get a buzz from uncovering emerging trends from different data sources
- You have creative ideas & creative development experience (in particular, working with agencies)
- You are a self starter and can build processes from scratch but follow a playbook when you need to
What the job involves
- Developing and ownership of country growth strategies (MAU & revenue) plans for 7 key markets across Europe
- Collaborating with data science teams to establish and evolve targets in line with new business needs
- Working with PMM and Research to uncover local insights to inform creative strategies across the region
- Creating bespoke messaging platforms and assets, rooted in local insights to drive local relevance and expedite growth across the region
- Working in partnership with internal performance channel specialists to optimise mid & lower funnel campaigns to deliver against user growth & revenue targets
- Exploring new routes to market to drive growth through experimentation (e.g. Partnerships, Events, Lifecycle Marketing)
- Coaching a team of 5 talented local marketers, distributed across priority markets
- Partnering with cross functional leadership team to ensure connectivity between Performance Marketing and other Marketing disciplines (Owned Social, Community & Brand)
- Owning performance reporting across all markets to ensure we are on track to meet our Crazy Big Goals, and identifying solutions & support requirements to address if not
- Marketing’s mission at Canva is for Canva to become “the most loved brand in the world”
- Canva’s International Marketing Group is a diverse and distributed group of marketers who take this mission forward to drive user growth, brand awareness, and affinity in our priority international markets
- As part of the International Marketing Group, our Europe Marketing team for driving market-specific growth goals and comprehensive market strategies across Europe across a variety of functions - performance marketing, brand, events, partnerships, social, community engagement and other growth channels
Application process
- Please note that interviews are conducted virtually
Salary benchmarks
Our take
Launched in 2013, Canva is a free online visual communications and collaboration platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with 85% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Flexible working
"There is plenty of flexibility when it comes to the exact time I can start and finish work on any given day as long as I deliver on my..."
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Flexible hours and a hybrid working model which values work-life balance and gives you the option to choose how you best work
- Equity options to be truly a part of the Canva journey Unique and flexible leave so you can recharge, give back, support others or focus on your own professional development
- Our very own Canva University, internal coaching and Employee Assistance Programs to help you be your best self
- An annual Vibe & Thrive allowance for you to spend as you choose on personal education, wellbeing, home office and social connection. You know better than anyone how to Vibe & Thrive!
- Virtual and in-office clubs, events and celebrations for you to connect with your teammates
- Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in
- Support for family and carers including a parental leave policy that prioritises inclusivity recognises the diverse representations of modern families
Company values
- Make complex things simple - You aim for the most simple, intuitive and effective solution to any problem.
- Set crazy big goals and make them happen - If you like to dream big, and take on challenges that both scare and excite you, you’ll love uniting with a team to achieve a common goal.
- Be a force for good - You want to make Canva and the world a better place through positive actions.
- Empower others - Learning to share your lego is key to the Canva experience. Change is constant, so we all need to be able to adapt, pass on our knowledge, and learn new skills.
- Pursue excellence - Leading by example and maintaining a high bar is how you can pursue excellence at Canva.
- Be a good human - Respect, kindness and open minds drive this value. We appreciate and accept everyone for who they are, as they are. This counts for you too!
Company HQ
Surry Hills, NSW
Articles
Leadership
Cameron Adams
(CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
Diversity, Equity & Inclusion at Canva
Jennie Rogerson (Head of People)
- https://www.canva.com/newsroom/news/The-importance-of-diversity-at-Canva/
- https://www.canva.com/newsroom/news/cultural-appreciation-day-2023/
- Https://www.canva.com/newsroom/news/celebrating-sydney-worldpride-2023/
- https://www.canva.com/newsroom/news/sydney-worldpride-partnership-2023/
- https://www.canva.com/newsroom/news/meet-the-makers-pride-edition/
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