Head of People, Tonal
Senior Director
$220-300k
Offers Equity & Bonus
Electromagnetic home gym
Be an early applicant
Electromagnetic home gym
501-1000 employees
Be an early applicant
$220-300k
Offers Equity & Bonus
501-1000 employees
Company mission
To help people look, feel, and be the strongest and fittest versions of themselves.
Role
Who you are
- 10+ years in HR, including 4+ years leading a full People function
- Experience at a venture- or PE-backed, high-growth company; consumer hardware, connected fitness, or health tech a plus
- Has designed compensation and equity programs at a late-stage private company and worked with a board or compensation committee
- Strong command of US federal, state, and local employment law, including multi-state wage-and-hour for hourly and retail employees, and Canadian employment law
- Has modernized HR systems and uses people analytics
- Bachelor’s preferred; MBA or MS in HR a plus
- A business leader first: understands how Tonal makes money, brings a point of view on talent, cost, and organization to the executive table, and pushes back when it matters
- Raises the bar on talent and holds leaders accountable, with the judgment and discretion to handle hard people situations well
- Hands-on and data-driven: rolls up their sleeves and uses data to make decisions and measure what works
- Earns trust quickly and unifies teams, with drive and urgency balanced by humility and humor
- If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!
What the job involves
- This is a rare seat: lead People at a category-defining connected fitness company at an inflection point. As Head of People, you’ll own Tonal’s entire People & Culture function across corporate and retail teams
- Reporting to the CFO and partnering directly with the CEO and executive team, you’ll shape Tonal’s talent philosophy, compensation and equity, and culture for its next phase of growth, and build the team to deliver it
- People strategy & org design. Own Tonal's People strategy and roadmap with the CFO and executive team, and lead org design and workforce planning in step with the budget and headcount plan
- Talent. Lead talent acquisition, employer brand, performance management, and manager and leadership development. Build the pipeline of leaders Tonal needs next
- Total rewards. Own Tonal's compensation, benefits, and equity philosophy and programs across corporate and retail populations. Partner closely with Finance and support the board on executive compensation and equity
- Culture & communications. Shape a high-performance, values-driven culture, measure and act on employee sentiment, and own people communications
- People operations & compliance. Run scalable, compliant People operations in the US and Canada, covering HRIS and people systems modernization, people analytics, policy, and employee relations, including wage-and-hour for the hourly workforce
- Workplace. Own the workplace experience across Tonal's hubs, including facilities, offsites and events, and physical safety
- Lead the team. Lead and develop the ~10-person People team as a hands-on player-coach
Our take
Tonal has created a proprietary digital weight system and combined this with coaching to offer a personalised and smart home gym. Its wall-mounted system uses electromagnetism to control the weights, replacing bulky and hard-to-store weightlifting equipment with a slim and sleek machine.
As well as selling the machines, Tonal sells subscriptions to personal training sessions and workout routines. The fitness landscape is shifting toward at-home equipment other similar equipment is supplied by Peloton and Mirror.
Tonal has seen impressive growth, investing equity funding into content initiatives, high-profile partnerships, scaling operations, and strong celebrity endorsements. It remains to be seen, however, if the current trend of home-workout equipment will stick around, let alone gain new momentum, but Tonal's cleverly designed equipment gives it an edge over competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
-38% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2023
$130m
LATE VC
Mar 2021
$250m
SERIES E
Total funding: $580m
Company benefits
- We look at the whole picture to give you a competitive salary, top-tier benefits, and lifestyle perks
- Working for Tonal includes a top-quality health care package, commuter benefits, support for new parents, and more
- Your well-being is important to us. Take time off when you need it with flexible vacation days
- Enjoy weekly catered team lunches at our San Francisco headquarters, plus a kitchen full of healthy (and not-so-healthy) snacks
- At Tonal we encourage a fun and inclusive atmosphere. We make the time to socialize at office happy hours, team offsites, and special company-wide events
- Fitness is our thing. Use Tonal in the office whenever it fits your schedule. Partner workouts are always welcome
- From day one you’ll get set up with your own personal laptop, headphones, standing desk, and whatever else you need to do your best work
- Treat yourself! When you’re part of Team Tonal you get discounts on everything from Gear Shop apparel to your very own Tonal
Company HQ
SoMa, San Francisco, CA
Leadership
Aly Orady
(Founder, Board Member & Advisor)They started their career at Hewlett-Packard’s Computer Systems Laboratory designing super-computers, followed by technical leadership roles at a series of startups, including Kealia, Inc. (now Sun/Oracle). Served as the company's CEO from 2015 before transitioning into their current role in April 2023.
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