Lifecycle Marketing Manager, Vidyard
+ Stock options following completion of your probationary period
Video tools for virtual sales & marketing teams
Job no longer available
Video tools for virtual sales & marketing teams
101-200 employees
Job no longer available
+ Stock options following completion of your probationary period
101-200 employees
Company mission
To help businesses deliver exceptional buyer experiences.
Role
Who you are
- Vidyard is seeking a talented and driven Lifecycle Marketing Manager to join our Marketing team
- The ideal candidate will have a deep understanding of lifecycle marketing principles, a data-driven mindset, and experience in managing multi-channel marketing campaigns
- 4-6 years of experience in lifecycle or growth marketing at a B2B SaaS company
- Strong understanding of PLG and SLG models, including the nuances of marketing to self-serve and enterprise customers
- Proven track record of executing data-driven campaigns that deliver measurable results
- Hands-on experience with marketing automation tools (specifically Marketo and HubSpot), CRM platforms (Salesforce), and analytics tools (e.g., Google Analytics, Looker, or Metabase)
- Excellent analytical skills and the ability to translate data into actionable strategies
- Strong project management and communication skills, with the ability to collaborate across departments
- A customer-obsessed mindset and a passion for delivering exceptional user experiences
- Put Customers First: You’re passionate about solving problems, delivering exceptional value, and ensuring our customers succeed with our products
- Embrace Innovation: You think creatively, challenge the status quo, and seek new ways to improve and grow—both personally and professionally
- Value Collaboration: You work effectively across teams, listen actively, and contribute to a supportive and inclusive environment (see our statement of dedication to DEIB here)
- Act with Urgency: You’re motivated, proactive, and thrive in a fast-paced, dynamic environment where priorities can shift quickly and change is expected
- Take Ownership: You own your work, take responsibility for outcomes, and are proud of delivering results that drive impact
- Strive for Excellence: You maintain high standards, are goal-oriented, and continuously push yourself and your teammates to do their best
What the job involves
- Reporting to the Manager, Demand Generation, you’ll play a key role in creating and optimizing customer journeys across the entire lifecycle–from acquisition to retention and expansion—to drive engagement, loyalty, and revenue growth
- In this role, you’ll collaborate closely with the Customer Success, Sales, and Product teams to drive growth for the business
- Our Demand Generation team consists of paid advertising, campaigns, field/ABM, lifecycle, automation, and growth marketing. Together as a team you are responsible for the marketing pipeline target for new prospects and customers
- Design and implement lifecycle marketing strategies tailored to our PLG and SLG growth motions
- Map out the customer journey for both self-serve and sales-assisted users, identifying key touchpoints to drive engagement, conversion, and retention
- Develop and execute targeted multi-channel campaigns, including email, in-app messaging, webinars, and content marketing
- Ensure campaigns are aligned with customer segments, business objectives, and lifecycle stages
- Leverage data to segment users based on behavior, firmographics, and stage in the customer journey
- Personalize messaging and offers to drive higher engagement and conversion rates
- Work closely with Sales, Product, Customer Success, and Analytics teams to align marketing initiatives with overall business goals
- Monitor campaign performance and key metrics such as engagement rates, MQL-to-SQL conversion, pipeline generation, and conversion rates between stages in the customer lifecycle
- Use insights to continuously test, optimize, and improve lifecycle marketing efforts
- Develop strategies to improve customer retention, reduce churn, and increase upsell/cross-sell opportunities
- Create and manage loyalty programs, educational content, and onboarding experiences
- Utilize marketing automation platforms, CRM systems, and analytics tools to execute and track campaigns
- Ensure proper integration of tools to enable seamless data flow and campaign execution
Our take
Vidyard is a leading video platform for business, offering a comprehensive suite of tools for video messaging and hosting to drive more effective engagement with customers and prospects across sales, marketing, and customer service. Empowering businesses to deliver personalized video communications that boost interaction and conversion rates.
In recent years, Vidyard has experienced rapid growth, benefiting from the surge in remote work. Its customer base expanded by over 300% annually, and the platform now sees more than 4,500 new user sign-ups every day, marking a 60% year-over-year increase in user acquisition.
It continues to solidify its position as a leader and recently secured new funding. This funding will support its expansion of AI-powered tools like its hyper-realistic AI avatars. Alongside this, the company's recent integration with Salesloft highlights its growing focus on enhancing sales engagement, while its continued innovation positions it for future growth, with the goal of becoming a billion-dollar business.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$15m
LATE VC
Jan 2016
$35m
SERIES C
Total funding: $75.9m
Company benefits
- Collaboration Center: Our downtown Kitchener location is a converted historical building, close to public transit.
- Community Care: Community is a key stakeholder at Vidyard. We founded Plugin to host charitable events to support local groups and, as a company, we provide more than 2,000 volunteer hours in the community every year.
- Vidyardians: You’ll work alongside passionate team members and always have access to our leadership team. Together, we want to help our customers succeed.
- Working Well: We believe that people know what works best for them and should take the time they need to refresh, so we offer flexibility and wellness programs.
- Benefits: We offer RRSP matching, a health and wellness subsidy, professional development fund, access to the Employee Assistance Program (EAP), and more.
- Stock Ownership: We want our people to be invested in our exciting future and benefit from their own hard work.
Company HQ
City Commercial Core, Kitchener, ON
Leadership
Michael Litt
(Co-Founder & CEO)Alongside Vidyard they are the co-founder and General Manager of Garage Capital as well as a Board Member at Quantum Valley Ideas Labs and an Advisor at Maropost.
Devon Galloway
(Co-Founder & CTO)Previously co-founded Redwoods Media, and is currently General Partner at Garage Capital.
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