Director of Marketing Operations, Maven Clinic
$170-200k
+ Equity
Virtual clinic for women's and family health
Posted today
Virtual clinic for women's and family health
1001+ employees
Posted today
$170-200k
+ Equity
1001+ employees
Company mission
To make healthcare work for all of us.
Role
Who you are
- 8+ years in B2B marketing operations, analytics, or revenue operations, ideally supporting complex or enterprise sales cycles
- Hands-on ownership of a marketing automation platform (HubSpot or similar) and the integration with Salesforce, including lead routing, lifecycle stages, and campaign orchestration
- Experience building and defending pipeline or marketing attribution models with Sales and Finance stakeholders
- Track record owning multi-million dollar marketing budgets, including forecasting, actuals, and reconciliation
- Experience owning a B2B marketing website and CRO program, including A/B testing and accessibility standards
- Experience managing and developing a high performance team
- Sharp, direct communicator, comfortable presenting pipeline and Marketing performance data to executive leadership
- Comfortable operating in a fast-changing org structure and building processes from ambiguity
- Experience rolling out AI tools within a marketing team, with an eye toward data governance and accuracy
What the job involves
- Maven is looking for a Director of Marketing Operations who will own the systems, data, and reporting infrastructure behind our B2B Growth Marketing team — from HubSpot/Salesforce instrumentation to pipeline attribution to the budget that funds it all.
- This person will lead a team across marketing analytics, marketing operations, and web optimization, and serve as the go-to partner for Sales, RevOps, Strategic Finance, and Client Success on shared data and reporting.
- Reporting to the Senior Director of Growth, they'll bring structure and rigor to a fast-moving org, ensuring marketing's numbers hold up in front of executive leadership
- HubSpot instrumentation (and its integration with Salesforce): own lead management strategy, campaign orchestration and tracking, and stage definitions for the B2B funnel
- Pipeline attribution: own marketing's multi-touch attribution methodology and represent it in cross-team pipeline conversations
- Data governance: maintain data dictionaries and definitions (MQL/MQA thresholds, pipeline vs. bookings vs. revenue) so reporting stays consistent as tools and AI use expand
- Martech stack: own B2B-facing tools and integrations, including CaliberMind, GA4, HubSpot, Qualified, Webflow, and evaluate new tooling as needs evolve
- Training and enablement: ensure the has the resources and knowledge to own the reporting and orchestration of their channels
- KPI ownership: define and maintain B2B marketing metrics (MQLs, MQAs, pipeline coverage, Pipe-Spend ratio) and the reporting cadence behind them
- Executive reporting: build and deliver pipeline briefings and performance readouts for B2B marketing leadership
- Dashboards: own the B2B analytics stack across CaliberMind, Looker, Data Studio, Salesforce, and GA4, and keep it accurate as definitions change
- FY planning support: partner with Strategic Finance and RevOps on fiscal year target-setting, run-rate projections, and scenario modeling for B2B pipeline and budget as well as org-level OKR setting
- Budget ownership: oversee the B2B marketing budget, including forecast, actuals, monthly reconciliation, and shifts across programs and months
- Vendor management: track spend and manage relationships with external vendors
- FY planning: lead annual and quarterly budgeting and planning for B2B Growth Marketing in partnership with Strategic Finance
- Marketing website: manage the web team that owns navigation, landing pages, and on-page SEO/AEO for the Enterprise/B2B experience
- Testing and optimization: run a structured A/B testing and CRO program for B2B landing pages
- Accessibility: maintain WCAG 2.1 AA compliance across the B2B site experience
- People leadership: manage and develop a team covering marketing analytics, marketing operations, and web optimization
- Process and tooling: set the team's operating rhythm and own its project management tooling (Asana and Jira)
- Builds with AI: personally build AI-powered workflows for reporting, analysis, and campaign operations that enable the team to make better decisions and scale without additional headcount
- AI enablement: lead rollout of AI tools within B2B Growth Marketing, including data governance for tools connected to live CRM and marketing data, and set the team's judgment for where AI helps and where it doesn't
- Cross-functional partnership: serve as B2B Growth Marketing's primary point of contact for Sales, SDR, RevOps, Strategic Finance, and Client Success on shared data, process, and reporting questions
Our take
Maven is a virtual care provider that is particularly focused on delivering better outcomes for women. Its digital health model is intended to make healthcare services more accessible, supporting those that have been marginalized by the traditional healthcare system.
The company's online pregnancy, fertility and pregnancy clinic gives its users access to holistic care. As part of the burgeoning digital health market, Maven is not without competitors, but where it stands out is in focussing on underserved groups.
Maven has received significant funding and continues to expand its services, for example into the treatment of postnatal depression and the earlier identification of pregnancy risks. As the company grows, it will continue to focus on enhancing its cultural flexibility as it expands support networks across all stages of family and reproductive life.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Oct 2024
$125m
SERIES F
Nov 2022
$90m
SERIES E
Total funding: $427.8m
Company benefits
- Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics
- Whole-self care through wellness partnerships
- Weekly breakfast, lunch, and get-togethers
- 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
- Annual professional development stipend and access to a personal career coach through Maven
- 401K matching for US-based employees (immediately vesting)
Company HQ
Hudson Square, New York, NY
Leadership
Kate Ryder
(CEO)Prior to founding Maven in 2014, Kate worked in venture capital and as a journalist, writing for the Economist from Southeast Asia, New York and London and for the New Yorker.
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