Customer Marketing Manager, YOOBIC
$120-150k
Salary applicable for candidates based in NY
Digital workplace platform for frontline teams
Be an early applicant
Digital workplace platform for frontline teams
101-200 employees
Be an early applicant
$120-150k
Salary applicable for candidates based in NY
101-200 employees
Company mission
to transform the future of work for frontline employees!
Role
Who you are
- Proven experience in customer marketing or customer success at a SaaS company, ideally working with enterprise-level customers
- Customer obsessed mindset, with a deep understanding of customer needs and a passion for delivering exceptional experiences
- Strong understanding of the needs and challenges of larger customer accounts, with the ability to develop tailored strategies to address them
- Experience collaborating across Customer Success, Account Management, and Product teams to deliver results
- Exceptional communication and organizational skills, with a track record of executing successful campaigns and events
- Demonstrated success in driving upsell, cross-sell, and advocacy initiatives within a software or SaaS environment
- A customer-centric mindset with a passion for creating exceptional experiences and building long-term relationships
What the job involves
- As the Customer Marketing Manager, you will play a critical role in shaping and executing strategies that strengthen relationships with our retail customers, promote advocacy, and support upsell and cross-sell opportunities
- You’ll collaborate closely with Customer Success and Account Management teams to ensure that we are leveraging the marketing team to make every customer interaction and experience stronger
- Partner with Customer Success and Account Management teams to design and implement tailored programs that enhance engagement and loyalty within larger customer accounts
- Collaborate with Customer Success team to define a standard approach for customer communication and engagement touch points. Help to train team up on best in class approach
- Partner with Customer Success, Product Marketing, and Account Management to cevelop and execute strategic campaigns and promotions that address the unique needs of customers to support upsell and cross-sell opportunities
- Plan and execute events (virtual or in-person) to connect customers, share best practices, and foster a strong community of advocates
- Collaborate with customers to showcase their success through testimonials, case studies, and speaking opportunities, amplifying their voices as champions of our solutions
- Define and track key metrics for customer marketing, including adoption rates, satisfaction scores, retention, and growth in partnership with the Customer Success teams
- Use data-driven insights to continuously optimize the customer experience
- Leverage customer insights and feedback to drive product improvements and refine strategies, ensuring we remain aligned with the needs of enterprise customers
Application process
- We usually respond within a week
Our take
In a similar way to how Slack enables communication and task management in computer-based jobs, YOOBIC’s platform is tailored towards the front-line, deskless workforce. Beyond communication through its news feed and chat features, it also caters for HR and mobile-driven training, as well as task and inventory management.
YOOBIC is one of a number of startups targeting this underserved space, which accounts for around 80% of the global workforce. Though there’s plenty of competition from the likes of Crew and ServiceMax, YOOBIC has grown to operate in almost one hundred countries for some of the world’s biggest brands including Puma, Boots, Mazda, Domino’s, Vans, and Peloton.
With good funding at its back, YOOBIC's intention is to continue its rapid international expansion while adding more industry-specific features to its product stack. Its solutions are held in high regard, having won numerous awards in the past, with the company's most recent accolade being its ranking as the 20th fastest growing UK tech company by the 2023 E2E Tech 100 list.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2021
$50m
SERIES C
Jun 2018
$25m
SERIES B
Total funding: $80.3m
Company benefits
- A dynamic environment
- A team of seasoned pro’s
- Continuous growth and learning
- An open feedback culture
- Lots of room for your own initiatives and ideas
- Transparency on results and strategy
- 'Open door' policy with our leadership team
- Team spirit and dedication
- Recognition and rewards for hard work
- Personalised healthcare and well-being resources
- Mental health support
- Online workouts
- Flexible working environment (role dependant)
Company HQ
Midtown South, New York, NY
Leadership
Fabrice Haiat
(CEO & Co-Founder)Prior to co-founding YOOBIC in 2013, they spent 13 years as CEO of real estate eco-performance company Vizelia (acquired by Schneider Electric in 2011). Joined Schneider post-acquisition for a two year spell as VP of Global Sales, then Director of Energy Management Services.
Avi Haiat
(CTO & Co-Founder)Co-founded and was CTO of Vizelia alongside Fabrice Haiat, before spending two years heading up R&D at Schneider Electric after the company's acquisition.
Gilles Haiat
(Head of Research)Served as Head of Research alongside brothers Avi and Fabrice at Vizelia until Schneider Electric bought the company in 2011, then joined Schneideras a Software Architect before co-founding YOOBIC.
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