Head of Digital Marketing, Firstup
$200-220k
Workplace communication platform
Be an early applicant
Workplace communication platform
201-500 employees
Be an early applicant
$200-220k
201-500 employees
Company mission
To improve the employee experience at every moment that matters, large and small.
Role
Who you are
- Bachelor’s Degree in Business Administration, Marketing, or similar field of study, or commensurate professional experience
- 10+ years of experience in Digital Marketing, including at least 4+ years if leadership experience within a B2B SaaS organizations
- Deep expertise with modern marketing technology platforms, including Clay, Demandbase, Marketo, and Qualified
- Proven success driving digital marketing programs, ideally with enterprise GTM models
- A “player-coach” who enjoys being in the trenches and can develop strategy and execute without layers of support
- Resourceful operator who has run high-performing digital demand generation programs in a company focused on profitable growth
- Comfortable with driving trade-off decisions and prioritizing ruthlessly for impact and effectiveness
- Bookings obsessed with deep expertise in digital marketing and ABM, with strong fluency in marketing analytics, attribution, and marketing-sales partnership
- Must be able to thrive in a fast-paced environment and juggle multiple projects
- Mission-driven. Deep belief in Firstup’s purpose; sees employee experience as a meaningful category to shape
- Able to establish influence and operate as a collaborative partner with peers across Sales and Customer Orgs
- Results-oriented, relentlessly focused on pipeline, adoption, and ROI
- Experience supporting distributed workforces and go-to-market models across North America and Europe
What the job involves
- The Head of Digital Marketing will lead Firstup’s global digital growth strategy, driving measurable pipeline, bookings, platform adoption, and customer retention
- This leader will own digital demand generation, the company website, paid channels, content strategy, and lifecycle marketing while partnering closely with Sales, Product, Customer Success, and Marketing Operations
- As a strategic and hands-on player-coach, they will build a high-performing team and establish a disciplined, data-driven approach to investment, execution, and optimization
- Build and execute a clear, measurable digital demand generation strategy aligned with company priorities and objectives, including bookings growth and platform adoption, and product launch success
- Build and execute a compelling AEO and SEO strategy to amplify our point of view in the market and drive inbound demand
- Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management
- Build and execute top-of-funnel account engagement programs (content, paid, nurture) that surface intent and engagement signals across target accounts, and establish clear criteria/thresholds for advancing accounts into the ABM program
- Partner with the ABM lead to define account scoring and handoff criteria, ensuring a consistent flow of engaged, qualified accounts move from digital marketing into 1:1/1:few ABM plays
- Partner closely with Sales, Product, and Customer Success to ensure marketing drives pipeline, product engagement, and retention via digital channels
- Own the company website as a strategic growth asset, improving positioning, buyer journeys, conversion, and experimentation
- Lead demand generation programs that support both new business acquisition and expansion opportunities
- Build a content strategy that supports the full buyer journey, strengthens Firstup’s market position, and improves conversion at every stage
- Establish a rigorous operating cadence around goals, investment decisions, performance insights, and optimization
- Attract and retain high-performing talent
- Coach team members and lead with agility
- Lead the team to:
- Develop lean and effective campaigns, partner marketing programs, and lifecycle marketing programs
- Optimize lead management, nurture flows, scoring, and tight alignment with Marketing Operations
- Build and execute programs targeting top targets and advance them to ABM targets
- Drive scalable, targeted customer digital marketing programs that support upsell and renewal through lifecycle campaigns and tailored content
- Collaborate closely with Digital CS to deliver integrated, data-informed campaigns that reinforce value, accelerate adoption, and improve retention
Our take
As hybrid and remote work models become commonplace, workplace communication struggles to keep pace. Many companies now grapple with burnout and digital fatigue, compounded by the absence of regular face-to-face interaction, leaving HR teams and managers searching for effective engagement strategies.
Enter Firstup, a solution designed to tackle this challenge head-on. It offers a workplace communication platform that seamlessly integrates with a company's HR systems. By tapping into data from recruitment, performance management, talent acquisition, and other sources, Firstup builds detailed employee profiles. This enables companies to craft and deliver personalized engagement initiatives, ultimately enhancing productivity and retention rates.
With a track record of success, Firstup has recently surpassed the $100M mark in annual recurring revenue and clinched the prestigious 2023 HR Tech Award for Employee Experience. Already trusted by over 40% of the Fortune 100, including industry giants like Amazon, Holton, and Ford, Firstup is set for continue growth. Its ability to adapt to the evolving needs of the modern workforce ensures it remains a key player in the realm of workplace communication and engagement.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company benefits
- Health Coverage: Doing your best starts with feeling your best. We provide fully paid medical, dental, and vision for employees, plus 70% for dependents
- Flexible Time Off: You can’t mobilize if you don’t rest and recharge—so take as much paid time off as you need
- Fruity Umbrella Drink Bonus: When we say we want you to take time off, we mean it. To encourage you, we offer extra compensation when you take time off in full-week increments
- Retirement Plan: There’s life beyond work, and someday there will be a lot of it. We’ll help you save for that time
- Professional Development: We invest in our people and build their skills for the future of work—no matter where that future takes them
- Family Leave: We support making big changes, and nothing will change your life more than bringing a child into your family. That’s why we offer 12 weeks of fully paid family leave for all parents
- Volunteer PTO: We give you paid days off to give back because we want our workforce to be a force for good
- Commuter Benefits: Although much of our workforce is remote, when we do head into the office, we subsidize eco-friendly ways to get there
Company HQ
Financial District, San Francisco, CA
Leadership
Bill Schuh
(CEO)Prior to joining Firstup in 2025, Bill was the CRO at Anaplan for over 4 years. Before that, they spent 4 years at Medallia as a VP of Sales (Americas), SVP and then EVP of Global Industry Sales.
Kristin Brenna
(CMO)Prior to joining Firstup in 2025, Kristin was a VP of Marketing at Legion Technologies, Datrium, Lightstep, and Sencha. They were also a Senior Director of Product Marketing & Demand Generation at Synopsys for 4 years.
Cheryl Chavez
(CPO)Prior to joining Firstup in 2022, Cheryl was the CPO at Bloomreach, Duetto and Engagio. They were also a Group VP of Product Management & UX at Merketo for 8 years.
Vinod Malhotra
(CTO)Prior to joining Firstup in 2025, Vinod was the CTO at Perceptyx. Before that, they spent 4 years at BlackLine as a VP then Senior VP of Engineering.
Sabra Sciolaro
(CPO)Prior to joining Firstup in 2022, Sabra spent nearly 7 years at FireMon as a VP of HR. Before that, they worked in HR roles at FishNet Security, Helzberg Diamonds and HRS Erase.
Mike Skelly
(CFO)Prior to joining Firstup in 2022, Mike was the CFO at AbacusNext, Trio Health, and UpWind Solutions. They also worked at The Active Network for nearly 9 years as an SP of Finance and spent nearly 5 years at Enterprise Partners Venture Capital as a Senior Associate.
Craig Steele
(CRO)Craig previously worked at Velocity Global, joining as a Managing Director of Americas before becoming the Global Head of Sales and then CRO. Prior to that, they spent 5 years at Anaplan in various VP roles.
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