MarTech Manager, Feeld
Total cash compensation for this role varies by geographic location.
A dating app for the curious
Be an early applicant
A dating app for the curious
101-200 employees
Be an early applicant
Total cash compensation for this role varies by geographic location.
101-200 employees
Company mission
To elevate the human experience of sexuality and relationships and create a world where everyone is more intimately connected to each other and themselves.
Role
Who you are
- This is a role for someone who thrives in a small, mighty, fast-moving environment: someone who takes ownership, operates proactively, solves problems before they escalate, builds strong cross-functional relationships, and is excited to help shape how marketing infrastructure evolves as Feeld grows
- 6+ years of experience in Marketing Operations, Marketing Technology, Growth Operations, or a related technical marketing role
- Deep understanding of modern MarTech ecosystems, including CRM, lifecycle marketing, analytics, attribution, CDPs, and performance marketing tools and platforms; experience with AppsFlyer reporting/data integration and Braze a big plus
- Strong analytical and problem-solving skills, with a highly data-driven approach to decision-making, optimization, and troubleshooting
- Experience implementing and managing integrations, APIs, ETL workflows, and marketing data infrastructure
- Strong technical fluency with marketing automation platforms and customer engagement systems
- Comfortable collaborating with Engineering and Data teams on technical requirements, system architecture, and implementation planning
- Strong understanding of attribution, campaign tracking, UTM governance, marketing measurement, and data integrity best practices
- Experience evaluating and managing third-party vendors, including sourcing, onboarding, implementation, and optimization
- Demonstrated ability to leverage AI tools and automation to improve speed, efficiency, scalability, and operational effectiveness across marketing workflows
- Highly proactive, resourceful, and solutions-oriented, with a strong sense of ownership and accountability
- Thrive in fast-moving, ambiguous environments where agility, initiative, and cross-functional collaboration are essential
- Passionate about building scalable systems that enable teams to move faster while maintaining quality, reliability, and privacy standards
What the job involves
- We are building an inclusive, human-centered product and are looking for a MarTech Manager to become part of our remote team and our mission to elevate the human experience of sexuality and relationships
- We’re looking for a highly technical, strategic, and hands-on operator to own and evolve the marketing technology ecosystem that powers growth across performance marketing and lifecycle marketing
- This role will lead the strategy, implementation, optimization, and ongoing management of Feeld’s MarTech stack, ensuring our systems are scalable, integrated, privacy-conscious, and built to support rapid experimentation and sustainable growth
- As our MarTech Manager, you will work cross-functionally with Marketing, Engineering, Product, Data, Legal, and external vendors to build the infrastructure and operational processes that enable marketing at scale
- From vendor sourcing and onboarding to integrations, data pipelines, attribution, automation, troubleshooting, and roadmap development, you will be the connective tissue that keeps our marketing systems reliable, actionable, and future-ready
- Own and evolve Feeld’s marketing technology ecosystem across acquisition, lifecycle, attribution, analytics, and automation platforms
- Build and maintain scalable integrations, workflows, APIs, and data pipelines that ensure reliable and actionable marketing data
- Partner closely with Engineering, Product, and Data teams to enable scalable marketing operations and experimentation
- Define and manage the MarTech roadmap, including prioritization, backlog management, system improvements, and technical requirements
- Evaluate, source, onboard, and manage marketing technology vendors and tools, ensuring strong operational fit and long-term scalability
- Lead implementation and optimization of tools supporting paid media, lifecycle marketing, CRM, attribution, experimentation, and customer engagement
- Troubleshoot issues related to integrations, campaign tracking, attribution, data quality, and platform reliability across the marketing stack
- Establish and maintain strong governance around data integrity, consent management, privacy, and compliance best practices
- Improve operational efficiency through automation, process optimization, and scalable documentation
- Act as a strategic and operational bridge across Marketing, Engineering, Analytics, and external partners to ensure seamless execution and alignment
Application process
- Your first conversation with Feeld will be a screening call with our recruiter, where you’ll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what you’re seeking
- Your second conversation will connect you directly with the hiring manager for the role you’re applying to. Here, you’ll have a chance to ask more questions about the work you’ll be doing. This conversation will also focus on your past work experiences
- The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete
- Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here, you’ll be able to ask questions about team processes, workflow, and the employee experience at Feeld
- We generally make an offer within 2 weeks of our final call, and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation
- Of note: all of our interviews are conducted remotely, and our interviewers will work with you to find an agreeable interview time based on mutual availability
Our take
If you're looking for any kind of unconventional connection on a dating app, you might recognise the feeling of burnout. Major apps cater mostly to heteronormative ideals, where monogamy, long term relationships and marriage are the ideal, or else are designed solely for hookups. Feeld is a dating app for people who are looking for something else.
Feeld was launched quietly in 2014 and has steadily grown, exploding in popularity only recently as part (and possibly a driver) of a revolution of sorts, where people have begun to feel a lot more free about exploring sex, kink and non-monogamy. In the dating app landscape, it is still a relatively small and young player, raking in a fairly small proportion of a market estimated at about $8 billion in 2022. However, it faces little direct competition in its niche, is wildly popular with its user base, and has a lot of room to grow as sexual attitudes continue to change.
Feeld's CEO, Ana Kirova, was the inspiration for the startup (part of its appeal is its lovely origin story). She continues to build on the company's foundations of inclusivity, as Feeld looks to continue to invest in the user experience of the app and broaden its user base.
Steph
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2015
$0.5m
SEED
May 2014
$0.1m
SEED
Total funding: $0.6m
Company benefits
- Flexible working hours
- Unlimited Paid Time Off (PTO)
- Role development & Curiosity Wallet initiatives
- GBP 3k equipment and home office budget for all new Feelders
- While we are a remote-first organisation, in-person meet ups have always been a cornerstone of the employee experience at Feeld. We provide opportunities for IRL meetups at least once a year, whether through Circle offsites or conferences, role development, coworking or team building
Company HQ
Civic Center, New York, NY
Leadership
Ana Kirova
(CEO)Previously a Visual Experience Designer at Ligvist and a Graphic Designer at IYA.
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