Product Marketing Manager, ServiceNow
Hyperscaler Strategy and Events
$135.3-236.8k
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$135.3-236.8k
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
- 8+ years of relevant experience in product marketing, preferably in enterprise technology or AI-related fields
- Strong project management skills with the ability to manage multiple workstreams and deadlines in a fast-paced environment
- Exceptional communication skills with a talent for creating clear, concise, and compelling messaging
- Experience managing event deliverables, including content creation, speaker prep, and cross-team alignment
- A creative mindset and attention to detail, ensuring all content and visuals align with brand standards
- A collaborative and proactive approach to working with cross-functional teams
- Familiarity with enterprise sales processes and customer engagement strategies is a plus
What the job involves
- We are seeking a talented and detail-oriented Senior Product Marketing Manager to join our Platform and AI Product Marketing team to play a pivotal role in driving success at our third-party Hyperscaler events.
- This role is focused on ensuring consistency, alignment, and excellence in how our AI solutions are showcased and communicated at events.
- You will work across teams to deliver a seamless and compelling experience for prospects and customers, driving alignment from messaging to execution
- This is a critical time for ServiceNow as we continue to build momentum in our AI strategy and strengthen our partnerships with our Hyperscalers, such as Amazon, Microsoft, Nvidia and Google.
- These partnerships are key to driving the next chapter of innovation, scalability, and business transformation. Your work will directly contribute to showcasing the value of these collaborations, ensuring that our joint vision with Hyperscalers is effectively communicated at major events
- By aligning messaging, ensuring best-in-class demos, and preparing content and speakers for key moments, you will help articulate how ServiceNow and its Hyperscaler partners are driving the future of AI-powered workflows.
- The events you support will be instrumental in positioning ServiceNow as the leading AI platform for business transformation and deepening our relationships with partners, customers, and the broader ecosystem
- Messaging Consistency:
- Develop and enforce consistent messaging across all aspects of the event, including booth materials, breakout sessions, and executive engagements
- Partner with internal stakeholders to ensure alignment with overall brand and product positioning
- Speaking Session Ownership:
- Own speaking sessions end-to-end, including creating showflows, preparing speakers, and developing content that adheres to brand standards
- Maintain the integrity of the brand in all slide layouts and presentation materials
- Use Case and Demo Strategy:
- Collaborate with product and sales teams to identify and develop the best use cases and demos to showcase at the event
- Ensure these assets are utilized consistently across the booth, breakouts, and other event touchpoints
- Team Alignment:
- Join steering committee calls leading up to events to align cross-functional teams on messaging and objectives
- Partner with sales support teams to prepare them for onsite customer engagements, ensuring they are equipped with the right messaging and materials
- Pre- and Post-Event Coordination:
- Work with marketing and event teams to coordinate logistics and ensure timely delivery of all assets
- Collect feedback post-event to continuously improve event execution and ROI
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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