Director of Growth, Kin Insurance

• We are looking for a problem solver who has proven experience translating data into actionable channel growth and efficiency strategies
• Structured thinking, sound business judgment, strong communication and influencing skills, and a track record of building strong, collaborative, cross-functional partnerships will be critical to success in this role
• 8+ years of experience in Growth roles, with at least the majority of those years focused on direct-to-consumer businesses
• 4+ years of experience managing direct response channels with a budget of >$20M
• 4+ years of hiring, managing, and developing a team of direct reports
• Track record of leveraging data and insights to design innovative growth strategies that result in tangible business success
• Ability to create compelling business cases for hypothesis-driven testing
• Successful track record of effectively working cross-functionally with key stakeholders outside of your department
• Proven executive-level communications skills and presence
• Self-driven and capable of taking initiative and working with minimal direction

Desirable

• We’re looking for a seasoned analytical marketing leader to optimize and scale our channel and contact strategy
• In this highly visible and strategic role, you and your team will be accountable for all growth channels (except aggregators) with a total budget in the tens of millions per year
• You’ll need to closely collaborate with the Growth & Risk Analytics teams, Sales, Rev Ops and Product
• As Director of Growth, you’ll lead a lean team of 4-6 search, direct mail, re-marketing and TV marketers
• You will drive growth by leveraging data & analytics to create actionable targeting strategies, and robust testing agenda across the customer journey to fuel profitable business growth
• In addition to our proven channels, you’ll experiment your way into finding and scaling new growth channels
• Developing and executing multi-channel growth strategies to acquire and retain customers efficiently
• Managing and optimizing key marketing channels including paid search, direct mail, TV, and re-marketing to maximize growth at our target payback period
• Leveraging data and analytics to measure, test, and refine marketing performance, ensuring effective attribution and budget allocation
• Collaborating cross-functionally with Design, Sales, Product, Compliance, and Analytics teams to align marketing initiatives with business objectives
• Identifying and implementing new channels and opportunities for customer acquisition and engagement
• Managing agency and vendor relationships to optimize performance and drive innovation in marketing execution
• Hiring and developing marketing talent to scale a high-performing team in sync with the business needs

• Deadline to Apply May 19, 2025 at 6:00 AM UTC