Ad Revenue & Analytics Lead, Zynga
CA$96.4-130.7k
$118,900 - $150,760 USD
Social game developer
Open for applications
Social game developer
1001+ employees
Open for applications
CA$96.4-130.7k
$118,900 - $150,760 USD
1001+ employees
Company mission
To connect the world through games.
Role
Who you are
- Bachelor’s degree in a quantitative field
- 5+ years of experience in a data-intensive analytics role
- Prior experience in mobile gaming or advertising is a big plus
- Expert-level SQL skills
- Proficiency in Python or R for data analysis, statistical modeling, and automation
- Advanced proficiency in Tableau or equivalent BI/dashboarding tools
- Familiarity with machine learning concepts and AI tools as applied to revenue analytics
- A self-starter who identifies problems, builds the case, and drives solutions to completion — without waiting for direction
- Proven ability to influence and align cross-functional teams
- Intellectual curiosity and a challenger mindset — unafraid to question assumptions and push for deeper insight
- Strong project management and prioritization skills in a fast-paced, deadline-driven environment
- Excellent written, verbal, and visual communication skills
What the job involves
- Zynga is looking for a strategic, experienced, and intellectually curious Ad Revenue & Analytics Lead to join our world-class advertising team
- In this role, you will own the end-to-end analytics and optimization strategy for Zynga's advertising inventory, challenging conventional thinking and driving measurable revenue impact across our portfolio of mobile games
- This is a high-visibility, high-impact role that blends technical rigor with business leadership. You will drive cross-functional initiatives, mentor analysts, and translate complex data into strategies that move the business forward
- Define and own the roadmap for key ad revenue initiatives that maximize revenue across Zynga's advertising inventory
- Lead complex, multi-stakeholder initiatives from ideation through rollout across our game portfolio
- Stay close to daily ad revenue performance, flagging anomalies, diagnosing shifts, and surfacing optimization opportunities, while keeping ad monetization leadership informed of trends and their business implications
- Lead the design and execution of complex A/B tests; translate findings into actionable strategies
- Collaborate with product and central analytics teams, driving alignment and shared ownership of ads revenue outcomes
- Partner with data science on ML and AI-powered models to improve ad targeting, pricing, and inventory optimization
- Mentor and provide technical and strategic guidance to junior analysts on the team
Our take
Zynga is a games developer that rode Facebook's platform to success back in the late noughties and early 2010's. It is now one of the biggest casual game producers globally, with a presence across over 170 countries and regions and millions of monthly active users.
Though the company hit a number of roadblocks after its initial success - such as falling stock prices, and numerous calls it was copying other games - its subsequent resurgence is proof of its staying power. It continues to use social media as a distribution channel, and boasts titles such as FarmVille, Merge Dragons! and Words With Friends.
Future success will lie in the company's continued investment in building viral games that people love. It will also need to attune to the social media waves and keep track of where users can be found, as the landscape has become more mobile. In 2024 the company announced it was developing push notifications that enable gameplay without entering the application, which will be an interesting addition to its outputs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2011
$490m
SERIES C
Oct 2010
$6.3m
EARLY VC
Total funding: $865.5m
Company benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
Company HQ
SoMa, San Francisco, CA
Leadership
Mark Pincus
(Chairman & Co-founder)Previously founder and CEO of Freeloader, Supportsoft and Tribe.net, an early social network
Michael Luxton
(Co-founder)Previously an engineer at NetApp
Salary benchmarks
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