Platform Marketing Lead, Affirm
CA$89-139k
Offers ESPP
Buy-now-pay-later card for online and in-store
Posted today
Buy-now-pay-later card for online and in-store
1001+ employees
Posted today
CA$89-139k
Offers ESPP
1001+ employees
Company mission
To deliver honest and transparent financial products that improve users' lives.
Role
Who you are
- 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing
- Experience selecting and managing multiple marketing channels against a defined business objective
- A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes
- Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete
- Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports
- Strong project management across multiple concurrent workstreams
- Ability to learn new products, audiences, and business models quickly
- Clear recommendations, personal ownership, and willingness to handle execution details
- Strong cross-functional communication and stakeholder management
What the job involves
- We’re looking for a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affirm’s platform and ISV channels
- You’ll identify the right marketing channels for each opportunity, build integrated campaigns, and use performance data to improve results. You’ll work directly with platform partners and cross-functional Affirm teams to turn merchant insights and business goals into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue
- This is a hands-on role. You’ll move between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement. Experience with platform or partner GTM is helpful, but we’re primarily looking for a strong marketer who can learn a new ecosystem quickly
- Launch integrated merchant acquisition and activation programs through priority platforms and ISVs
- Select the right channel mix based on the audience, objective, funnel stage, and available evidence
- Connect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue
- Identify where performance is breaking down and recommend what to continue, change, or stop
- Build messaging, campaign briefs, content, partner assets, and measurement plans
- Develop strong working relationships with platform partners and internal teams
- Turn successful campaigns into reusable playbooks, templates, and channel practices
- Own channel strategy and execution for a defined set of platform marketing programs
- Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant
- Build campaign briefs, content, partner toolkits, presentations, and performance recaps
- Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch
- Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements
- Analyze performance and recommend where to invest, optimize, test, or stop
- Learn the business models, audiences, and operating styles of different platform partners
- Manage multiple programs while making clear priority and capacity tradeoffs
Our take
Affirm offers point-of-sale loans to consumers, working with merchants like Shopify, KAYAK, and Walmart. Buy now, pay later transactions have grown in popularity in recent years, and this business is tapping into the market with a totally different approach to credit - by delivering the Affirm card, the first US debit card with the option to pay-over-time.
Serving over 21 million consumers and over 300,000 merchants, the company offers flexible payback options ranging from 3 to 36 months. The interest rates run between 0% and 30%, so, while they are not necessarily the cheapest option, Affirm prides itself on having no fees for late payments, no hidden charges, and total transparency about what people will pay before they take out a loan.
Affirm collects payments from the customers and pays the merchants directly, shouldering the risk itself. The company has boosted its market share, expanding its availability beyond the US to include most of Canada, and continues to launch new features and create new partnerships towards bettering its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2020
$500m
SERIES G
Apr 2019
$300m
SERIES F
Total funding: $1.1bn
Company benefits
- Compensation: We have a simple, flexible, and transparent remote-first compensation structure so you can make the best decisions for yourself and your family
- Spending Wallets: Access tech, food, lifestyle, and family planning wallets for your expenses
- Supportive Communities: Get involved with our employee resource groups and community groups
- Remote-first Workforce: If your role is remote, you can set up shop anywhere in your home country
- Generous Time Off: Take the time you need when life happens
- Health Benefits: Get a plan that fits your needs
- Mental Healthcare: Take care of your mind with great mental health programs
- Parental Leave: Birth and non-birth parents get 18 weeks’ paid leave. Plus, a 4-week return-to-work transition program, at full base pay
- Away Days: We offer 20 company-wide paid days off—which help our teams collectively pause to recharge
- Learning & Development: Engage in exciting learning programs to level up your growth
Company HQ
Chinatown, San Francisco, CA
Leadership
Max Levchin
(Co-Founder & CEO)Has founded/co-founded numerous companies, holding various executive positions at each, including Paypal, Slide, Glow, HVF Labs, and SciFi VC. Also worked at large brands including Google, Yelp, Yahoo, and Evernote.
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