AI Success Manager, Cresta

This unique approach enables the rapid sharing of best practices, and both improves and consistently implements customer service across an organisation. The app is fully compatible with mobile platforms, effectively providing an expert at every customer touch point. In addition, the machine learning aspect of Cresta enables companies to continuously optimise their performance.

Given that businesses globally spend over a trillion dollars on customer service calls each year, Cresta has a massive opportunity if it can continue to improve this aspect of its business for its clients. The company has already been recognised as an innovator in the space, with Forbes naming it one of the best startup employers of 2026, and the expansion of its AI solutions suggests it's poised and ready to move with the times and find further success.