CDP Data Analyst, CMC Markets

• Bachelor’s degree in Data Analytics, Marketing, Business, or a related field
• 2+ years of experience managing or analysing data within a Customer Data Platform, preferably in financial services or marketing. Experience working with mParticle would be advantageous
• Experience with CRM systems such as Braze, including campaign execution and customer journey mapping
• Strong proficiency in data management tools and technologies, including SQL and data visualisation software
• Experience with data integration processes and a solid understanding of data governance best practices
• Excellent analytical skills with the ability to derive actionable insights from complex datasets
• Strong communication skills, capable of collaborating with technical and non-technical stakeholders
• Attention to detail and a strong problem-solving mindset

Desirable

• We are seeking a skilled and proactive Customer Data Platform (CDP) Data Analyst to join our Marketing team
• This role is primarily focused on managing and optimising our CDP to ensure that our customer data is accurate, accessible, and actionable
• You will play a key role in driving data strategy, enhancing customer insights, and supporting data-driven marketing initiatives
• CDP Management: Lead the administration and optimisation of the Customer Data Platform (CDP), ensuring efficient data collection, storage, and accessibility
• Integration Expertise: Utilise your experience with CDPs (e.g. mParticle, Segment) to manage the integration of various data sources, facilitating a seamless data ecosystem
• Data Governance: Implement and uphold data governance policies to ensure data quality, compliance, and security in line with industry standards (e.g. GDPR, PECR)
• Segmentation and Targeting: Leverage the CDP to develop customer segments and profiles, enabling precise targeting for marketing campaigns and personalised customer experiences
• Insights and Reporting: Create and manage insightful dashboards and reports to track customer behaviour, campaign performance, and overall marketing effectiveness, using tools integrated with the CDP
• User Support and Training: Provide ongoing support and training for marketing team members on utilising the CDP effectively, ensuring they can harness data for campaign strategies
• Cross-Functional Collaboration: Collaborate with IT, data engineering, and other departments to understand and fulfil their data requirements, optimising the use of the CDP across the organisation
• Continuous Improvement: Stay informed about the latest trends and best practices related to CDPs, recommending enhancements to our data capabilities and systems