Director of Product Management, Roku
Search
$238.3-360k
+ Equity
More information about location
Office located in Santa Monica, CA
Convenient & affordable TV streaming players
Open for applications
Convenient & affordable TV streaming players
1001+ employees
Open for applications
$238.3-360k
+ Equity
More information about location
Office located in Santa Monica, CA
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- 10+ years of product management experience in consumer Search, Assistants, AI/ML, or large-scale data-driven products, with 3+ years in a Director or equivalent people-leadership role driving sizable business outcomes
- Track record of hiring strong talent, developing PM craft, and building high-performing, accountable product organizations
- A proven track record in defining and delivering multi-year product strategies that drive measurable user and Revenue outcomes
- Expertise in search technologies, conversational AI, content metadata, ML/AI, and A/B experimentation at scale
- Executive presence and exceptional communication skills — verbal, written, and visual. With the ability to synthesize complexity, build compelling narratives, and present with confidence to senior leadership audiences
- Proven ability to build cross-functional trust and lead through influence: in matrixed, fast-moving organizations with multiple senior stakeholders
- Experience owning monetization and business outcomes: — not just user experience — for a product area, including defining and delivering against revenue-linked KPIs
- Comfort with quality and trust considerations in AI-powered products: including content policy, AI safety, privacy, and compliance in consumer-facing experiences
- Bachelor’s degree; advanced degree (MBA or technical) a plus
What the job involves
- As Director of Product Management for Search, you will lead this unified Search and Voice team at the most consequential moment in its history: the convergence of two world-class AI/ML-powered products into Roku’s flagship platform assistant
- You will define the multi-year strategy for the Roku Entertainment Assistant, build organizational alignment with senior leadership and cross-functional partners, grow and mentor a high-performing team of product managers, and own measurable outcomes across engagement, monetization, and product quality
- This role calls for a leader who brings both visionary clarity and executional rigor — someone who can inspire a team, earn executive trust, make hard trade-offs, and drive a product that will define how tens of millions of people interact with their TVs
- Define the Roku Entertainment Assistant strategy: Set the long-term product vision for how Search and Voice converge into a single, ubiquitously accessible platform assistant — establishing Roku’s competitive moat in entertainment AI
- Own the long-term roadmap: Develop and maintain a multi-year product roadmap across Search and Voice, balancing big bets with near-term wins, and connecting team-level execution to company-level OKRs
- Drive strategic prioritization: Make high-consequence trade-off decisions across competing product initiatives, informed by user research, market intelligence, data, and Roku’s business strategy
- Align senior leadership: Regularly present product strategy, roadmaps, and outcomes to VP, SVP, and C-suite stakeholders — building institutional confidence, securing resources, and driving alignment on direction
- Cultivate cross-functional partnerships: Build deep, trusted relationships with XFN Experience PMs, Engineering, Design, Analytics, Ads, Content, and Business Development leaders to align on goals and manage complex dependencies at scale
- Represent Search & Voice externally: Champion the team’s vision with content partners, advertisers, and platform partners where relevant to Roku’s growth and ecosystem strategy
- Own monetization outcomes for Search & Voice: Partner with Ads and Content Monetization teams to define and deliver a monetization strategy — integrating advertising, subscription growth, and content distribution levers into the Search and Voice experience without compromising user trust
- Balance user delight with revenue growth: Be the decision-maker on trade-offs between engagement optimization and monetization, ensuring both are sustainably and measurably achieved
- Grow Search & Voice as a business: Cultivate partnerships and cross-functional relationships to uncover new revenue opportunities and launch category-defining features
- Champion product quality: Establish quality standards and review cadences across the Search and Voice portfolio — from relevance and latency to AI safety, content policy, and end-to-end user experience consistency
- Drive compliance and trust: Partner with Legal, Privacy, and Security teams to ensure all AI-powered and voice experiences meet applicable standards and maintain user trust at scale
- Be deeply data-driven: Define the analytical direction for the team — setting KPI frameworks, reviewing experiment outcomes, and driving evidence-based product decisions across a portfolio of hundreds of A/B tests per year
- Drive Gen-AI innovation: Lead the team’s application of LLMs, retrieval-augmented generation, conversational AI, and voice understanding to create next-generation assistive entertainment experiences
- Evangelize product requirements: Translate product vision and insights into clear, detailed PRDs and align cross-functional teams through Roku’s planning and execution cycles
- Monitor and optimize performance: Track consumer and business KPIs across Search and Voice dashboards; refine success criteria with Analytics to ensure measurable outcomes across the unified platform
- Be a domain expert: Develop and maintain deep expertise in content metadata, search relevance, voice/NLU, machine learning, and how they translate into user value at scale
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users.
Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library. Then, after successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released. In 2026, it was announced that media giant FOX would acquire Roku, which the companies say will create the third largest player in US TV by share of viewing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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