Social Media Manager, Whatnot
Germany
€86-108k
Live stream platform & marketplace
Be an early applicant
Live stream platform & marketplace
1001+ employees
Be an early applicant
€86-108k
1001+ employees
Company mission
To enable anyone to turn their passion into a business and bring people together through commerce.
Role
Who you are
- You're an experienced social creative with strong taste, sharp editorial judgement, and a deep understanding of German internet culture. You move with velocity and drive; you'd rather ship, learn, and iterate than polish endlessly
- You understand what performs on social – and, crucially, why it performs. You care about reach, shares, watch time, and audience growth, but you also understand that distinctive brands are built through consistency, experimentation, and a clear point of view
- People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it
- As our German Social Media Manager, you should have 5+ years in organic social, with experience owning both the strategy and the execution. Plus:
- At least C1 German and strong working English
- A track record of growing a channel's reach and audience, not just maintaining its cadence
- Hands-on experience scripting, producing, filming, and editing short-form video
- A portfolio that demonstrates strong creative judgement and platform-native thinking across Instagram and TikTok
- Experience working with creators, including sourcing, outreach, negotiation, briefing, and feedback
- Confidence interpreting social performance data and using it to decide what to repeat, improve, or stop
- Strong organisation and follow-through, with the ability to manage multiple productions and creator projects at once
- Comfort building the playbook as you go, testing and learning while maintaining a strong weekly content cadence
- The ability to work independently while collaborating closely with teams across Europe and the US
What the job involves
- We’re looking for a Social Media Manager to lead organic social for Whatnot in Germany
- You’ll lead our German social channels day to day, from content planning and creator commissioning to production, publishing, and performance. This is a hands-on creative role for someone who understands German internet culture, knows what makes platform-native content travel, and can quickly turn an idea into a strong piece of content across all of Whatnot's categories, whether that's trading cards, sneakers, fashion, or collectibles
- The goal is simple: make Whatnot one of the most interesting and recognisable brands on German social media
- Drive the strategy, creative direction, and day-to-day output of Whatnot’s German organic social channels
- Develop, script, produce, film, edit, and publish platform-native short-form content – from seller visits and IRL event coverage, to street-style formats – hosting where appropriate or directing creators and on-screen talent
- Identify and commission relevant German creators across Whatnot’s priority categories and communities, owning outreach, fee negotiation, onboarding, briefing, creative direction, and feedback
- Build a distinctive slate of repeatable formats and owned series that Whatnot Germany can become known for
- Test new ideas quickly, learn from performance, and continually improve formats, hooks, and execution
- Partner with Category Marketing and other teams to identify launches, events, and cultural moments where social can have the greatest impact
- Build clear, scalable workflows for content planning, production, creator commissioning, approvals, and reporting
Our take
Live shopping is changing the way people engage with eCommerce and Whatnot is one of the key platforms driving this shift. The company operates across the US, UK, and Europe, where millions of people connect each day to buy, sell, and build communities around shared interests.
Founded in 2019, Whatnot allows real-time auctions where buyers can watch sellers showcase products and share their expertise, creating a more interactive and personal shopper experience. Sellers include individual creators and small businesses who use live shows to reach audiences and grow their online presence.
As of 2025, the company reports over $6B in sales, with sellers earning significantly more on average than other major marketplaces. And with a range of investor support, Whatnot is committed to developing new ways to make online shopping more social and community-driven.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
Jon Malkemus, VP Product Design
Insights
54% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2025
$225m
SERIES F
Jan 2025
$265m
SERIES E
Total funding: $974.2m
Company benefits
- Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
- Compensation: Generous compensation, including a competitive base salary and equity. Whatnot offers monthly reimbursement for internet and phone costs, along with a one-time home office set-up allowance. Whatnot offers a pension plan and matches employee contributions of up to 4% of the employee’s base salary.
- Recharge: Whatnot gives you the freedom to take time off as you see fit. And, we take company-wide Winter and Summer breaks so we can recharge. Whatnot provides a monthly allowance for wellness expenses. We know that to take care of our customers, we have to take care of ourselves. Supplemental health and life insurance coverage comes standard at Whatnot. 16 weeks of paid parental leave, and an additional one-month gradual return-to-work period.* Plus an additional childcare allowance, and a lifetime allowance for family planning, including adoption and fertility expenses. *The leave allowances provided by Whatnot may be dictated / informed by your country’s legal requirements,
- Flexibility: As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Germany, Ireland, and Poland, we’re building the future of online marketplaces –together.
Company values
- Always listen to customers
- Move uncomfortably fast
- Prioritize impact ruthlessly
- Own everything and nothing
- Set crazy goals
- Provide extreme transparency
- Optimize for the upside
- Team over ego
- Figure it out
- Deeply understand why
- Have fun & be kind
Company HQ
Venice, Los Angeles, CA
Articles
Leadership
Grant LaFontaine
(Co-Founder & CEO)Former Product Marketing Manager at Google, Project Manager at Facebook. Also co-founded Kit.
Logan Head
(Co-Founder & CTO)Experience in Engineering, including at Maker's Row, Factr, and Flight Club. Former Senior Product Manager at GOAT.
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