Campaign Marketing Specialist, Posit
$101.6-131.4k
+ An annual profit-sharing bonus for employees
Open source and enterprise ready tools
Be an early applicant
Open source and enterprise ready tools
201-500 employees
Be an early applicant
$101.6-131.4k
+ An annual profit-sharing bonus for employees
201-500 employees
Company mission
To create free and open-source software for data science, scientific research, and technical communication.
Role
Who you are
- You should be great at communicating campaign plans and effectiveness to necessary stakeholders, guiding decisions, and future areas of investment
- You should be excellent at executing integrated marketing programs. Ensuring campaign plans are clear, timelines are realistic, and delivery is seamless
- You should have a strong understanding of core marketing channels, including organic and paid social media, online events, email, direct mail, web, video, digital content, and influencer partnerships
- You should be an excellent copywriter. You know how to take complex topics and translate them into clear messages that drive action
- Some marketing experience, preferably in campaign management
- Experience executing integrated marketing campaigns that are tied to revenue outcomes
- Ability to partner and inspire cross-functional teams to bring creative marketing programs to life
- Curiosity about new and emerging marketing channels with the ability to experiment and learn quickly
- Excellent organizational and communication skills – you ensure campaign activities are well documented and socialized internally
What the job involves
- The Growth Marketing Team at Posit is responsible for generating high-quality interest in our professional products and key partnerships, ultimately leading to revenue growth for Posit. We’re focused on ensuring that all of our work amplifies the value our products bring to the data science community
- The Campaign Marketing Specialist at Posit will shepherd campaign activities related to our key cloud partnerships (Snowflake, Databricks, AWS, Google, and Microsoft) and our emerging Cloud products (Connect Cloud)
- This role will be key in ensuring campaign activities are delivered on time, align with our campaign objectives, and drive awareness, consideration, and conversion within our Ideal Customer Profile (ICP)
- You will own the execution (creation, management, and delivery) of campaign activities across core channels (organic and paid social media, online events, email, direct mail, web, video, blog, digital content, and influencer partnerships)
- You will identify content that is needed to effectively execute our demand generation campaigns
- You will own internal communication channels to create transparency across marketing campaigns and increase sales and marketing collaboration
- You will own the feedback loop for our demand generation campaigns, guiding future areas of investment and team learning regarding what is driving revenue
- Outlining the campaign strategy, objectives, goals, and timeline for our core demand generations campaigns alongside the Sr. Campaign Manager
- Identifying what our target audience needs to know about our professional products and strategic narratives – working closely with our Product Marketing team and internal subject matter experts
- Reaching our target market digitally with content they find valuable, working with our Product Marketing and Creative team
- Ensuring campaign activities and progress are documented to ensure clarity in the execution phase of all programs
- Understanding the impact our demand generation campaigns have on revenue, working with our data scientists and revenue ops teams
- Within 1 month, you’ll…
- Learn and commit to memory our ideal customer profile (ICP)
- Meet with our product marketing team to learn about our key industries and product landscape, our campaign managers to learn our core campaign strategies, our event marketing team to learn about our in-person event strategy, and our customer marketing team to learn about the Posit community
- Onboard to our marketing and company technology stack
- Within 3 months, you’ll…
- Continue to learn! Meet with our product marketing team, product managers, and customers to establish foundational knowledge
- Develop, manage, and launch one new marketing program to support our partnership campaign
- Own updating internal stakeholders on campaign activities and performance via internal communications channels (Confluence, Slack, and Jira)
- Be an active participant in planning our campaign activities for the upcoming quarter
- Within 6 months, you’ll…
- Execute one new marketing program to support each of our three ongoing partnership campaigns (Databricks, Snowflake, and AWS)
- Serve as the subject matter expert on campaign management for our partnership campaigns, regularly working with cross-functional teams to include Sales, Customer Success, and Product Management
- Define a content and marketing activities requirements list so we can successfully support our demand generation campaigns within the next six months
- Think about where we need to take the campaigns next. Perform a gap analysis to identify where the campaigns are strong and where they need to improve
- Report on campaign performance to the marketing team and cross-functional stakeholders
- Within 12 months, you’ll…
- Refine and refresh marketing programs in-market supporting our partnership campaigns
- Fully owns one of Posit’s core demand generation campaigns, shepherding strategy, execution, and reporting
- Evaluate the effectiveness of our demand generation campaigns, understanding their impact on revenue
- What You'll Learn:
- Project management tools such as Jira and Confluence
- Proficiency in Salesforce, CommonRoom, 6sense, and using AI tools for marketing work (NotebookLM, Gemini, ChatGPT)
- Digital marketing experience is a plus. Specifically, experience with LinkedIn, Facebook, Instagram, Bluesky, and TikTok will be useful
- Knowledge of the data science and open-source software ecosystem
Our take
In a data-driven world, having reliable and accessible software is key to optimizing functionality. Posit provides R and Python-based tools to help improve the speed and quality of analysis, created "for data scientists by data scientists", with uses in data science, scientific research, and technical communication.
Posit's unique approach to creating universal data processing capabilities is helping to create new pathways in the digital age. It uses a unique blend of social and commercial endeavours to satisfy the demand for comprehensive data processing, and many of the company's products, including Posit Team for enterprises, are open sourced and accessible to all. Those looking for more advanced products can access programs such as Posit Server Pro and Shiny Server Pro for workspace management.
Given its unique approach to data management, entities from Liberty Mutual to Walmart and NASA have been incorporating Posit's technology. The company has received considerable amounts of funding, which has been used to expand its services, in 2024 launching the beta of its next-gen data science development environment. As the demand for open-source services continues to grow, Posit's effort to create data management services for all should continue to capture market share.
Steph
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
May 2021
$161.3m
LATE VC
Total funding: $161.3m
Company benefits
- 100% remote (or come in to one of our offices in Seattle or Boston)
- Pick your hardware — we want to equip you with what you need to do your best work
- All our full time employees are given an allowance to outfit their home office
- We have a flexible environment with a “take what you need” vacation policy
- Positive, passionate culture working with a world-class team committed to data science and the R language
Company HQ
South Boston Waterfront, Boston, MA
Leadership
JJ Allaire
(CEO)Founded Allaire, where they served as CEO and then Chairman. JJ also founded Onfolio, which was acquired by Microsoft. They founded FitNow in 2008 before starting RStudio in January 2010.
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