Marketing Director, Embroker
$151-210k
+ Stock options
Digital business insurance platform
Job no longer available
Digital business insurance platform
21-100 employees
Job no longer available
$151-210k
+ Stock options
21-100 employees
Company mission
To make business insurance simple, clear, and customized for every industry.
Role
Who you are
- Bachelor's degree in Marketing, Business Administration, or related field; or an equivalent combination of education and experience; MBA preferred
- 8+ years of experience in digital marketing roles, with a proven track record of success in B2B SaaS, Insuretech, or related industries
- Demonstrated experience leading and managing digital marketing teams
- Deep understanding of digital marketing strategies, channels, and tools, including SEO, SEM, PPC advertising, social media marketing, email marketing, and marketing automation platforms
- Strategic thinker with excellent analytical skills and the ability to translate data insights into actionable strategies and initiatives
- Strong project management skills with the ability to manage multiple priorities and drive projects to completion in a fast-paced environment
- Experience navigating regulatory compliance and legal considerations in digital marketing, particularly concerning data protection and privacy laws
- Ability to work cross culturally on a global team
- Prolonged periods of time sitting at a desk and working on a computer
- Ability to perform at a high-level in a remote work environment
What the job involves
- As we transition from a traditional sales-led approach to a dynamic product-led growth strategy, we seek a strategic and visionary Marketing Director to lead our marketing initiatives and drive our business forward
- Develop and implement a comprehensive marketing strategy aligned with product-led growth objectives, leveraging digital channels and traditional marketing methods to drive customer acquisition, engagement, and retention
- Lead and mentor a team of marketers, overseeing campaign planning, execution, and optimization across digital marketing, content marketing, branding, PR, events, and other marketing initiatives
- Collaborate with Product Marketing and Product Management to translate product features and benefits into compelling integrated marketing campaigns that resonate with our target B2B audiences
- Partner closely with Sales and Customer Success teams to develop integrated marketing programs that support lead generation, conversion, and customer lifecycle management
- Utilize data-driven insights and analytics to optimize campaign performance, measure ROI, and continuously improve marketing effectiveness
- Stay abreast of industry trends, competitive landscape, and digital marketing best practices to identify growth opportunities and drive innovation in our marketing efforts
- Ensure compliance with regulatory requirements and industry standards in all digital marketing activities, particularly in the highly regulated Insuretech sector
- Perform other duties as assigned
Our take
Traditionally, insurance has lagged behind other financial services industries when it comes to new technologies. Embroker was founded to try and modernize the $800 billion property and casualty (P&C) insurance market.
The digital business insurance platform utilizes modern tech like machine learning and AI to make business policies better suited and more affordable to its customers. Embroker has secured its status as one of the leading commercial insurance brokers on the market and serves more than 25,000 businesses.
While the company has been a broker since its inception, Embroker announced its intentions to become a fully-fledged insurance carrier, following in the footsteps of its insurtech competitor Next Insurance. With significant funding and several new product launches under its belt, Embroker is dedicated to offering tailored protections for professionals navigating the rapidly evolving landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2021
$100m
SERIES C
Apr 2019
$28m
SERIES B
Total funding: $170.4m
Company benefits
- Dynamic Culture
- Flat Hierarchy
- Full Health Benefits
- Fast Paced
- Unlimited Time Off
- High Degree of Autonomy
- International Environment
- Work-Life Balance
Company HQ
Mission District, San Francisco, CA
Leadership
Ben Jennings
(CEO)Initially joined Embroker as CRO in 2019 and became CEO in 2023. Prior to this, they were an Executive VP and CRO at ServiceSource for over 15 years.
Brian Acks
(CFO)Joined Embroker in 2021 as CFO. Prior to this they were the Head of Finance at Vouch Insurance. They also spent 13 years at CNA Insurance, holding various roles, including Assistant VP of Corporate Development and FP&A.
Chris Spagnuolo
(CPO)Joined Embroker in 2023 as CPO. Prior to this, they were CPO and Wander, Director of Product Management & User Experience at Vailmail, and a Principal Consultant of Product Management and Innovation at AgileThought.
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