Marketing Manager, OpenTable
Diner Marketing (Temp)
CA$115-130k
2+ days a week in office
Online restaurant reservation service
Be an early applicant
Online restaurant reservation service
1001+ employees
Be an early applicant
CA$115-130k
2+ days a week in office
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- 7-10 years of experience in brand marketing, integrated marketing, or brand strategy — consumer brand experience highly preferred
- Strong project management skills and experience leading execution through cross-functional partners
- Experience managing external partnerships or vendor relationships, including negotiation
- Familiarity with the local nuances of major North American markets — ideally NYC, SF, Chicago, and/or LA
- Comfort balancing brand consistency with local relevance — you know when and how to adapt a national idea for a specific city
- A diplomatic, clear communicator who can quickly build trust with a new team as an incoming contractor
- Experience with project management tools such as Monday.com or JIRA
- Proficient in Google Suite
What the job involves
- This is a 12-month, fixed-term contract covering a leave, based in Toronto, Canada
- OpenTable's Diner Marketing team is looking for a Marketing Manager to own our local brand strategy across core U.S. markets — New York City, San Francisco, Chicago, and Los Angeles — on a 12-month, fixed-term contract covering a leave
- In this role, you'll set the local brand vision and market-specific plans for our core markets, then partner cross-functionally with marketing, communications, creative, and product to bring that strategy to life. You'll also own partnerships that are specific to individual markets, and work closely with the national brand team to plus-up national campaigns so they land authentically in each city
- This role is based in Toronto, following OpenTable's hybrid model (in-office 2 days a week)
- Own the local brand strategy for OpenTable's core markets (NYC, SF, Chicago, LA), defining how the brand shows up in each city and what success looks like locally
- Partner cross-functionally with marketing, communications, creative, sales, events, and product teams to translate local strategy into flawless execution
- Identify, negotiate, and manage market-specific partnerships (e.g., local venues, events, media, or cultural partners) that build OpenTable's brand credibility and visibility in core markets
- Partner with the national brand and campaign teams to plus-up national campaigns with a local lens — ensuring creative, media, and messaging resonate in each core market
- Analyze market performance data and diner insights to inform local strategy, prioritization, and investment
- Monitor local market trends, competitive activity, and cultural moments to surface new brand opportunities
- Represent core-market needs and opportunities in national marketing planning conversations
Our take
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Leadership
Debby Soo
(CEO)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
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