Product Marketing Manager, Coinbase
Prime & Markets
$140.1-164.8k
Base salary range shown. Total compensation also includes equity and bonus eligibility
More information about location
Digital currency exchange
Open for applications
Digital currency exchange
1001+ employees
Open for applications
$140.1-164.8k
Base salary range shown. Total compensation also includes equity and bonus eligibility
More information about location
1001+ employees
Company mission
To increase economic freedom for more than 1 billion people.
Role
Who you are
- 5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure
- Proven track record building GTM strategies and positioning for technically complex products, with the ability to simplify systems like liquidity, capital efficiency, and market structure into clear, compelling narratives for sophisticated trading firms
- Demonstrated success partnering cross-functionally with Product, Sales, Legal, and Comms to deliver launches and enablement that drive measurable client adoption
- Fluency in the language of institutional markets - comfortable discussing risk, margining, execution workflows, and capital efficiency with hedge funds and market makers
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
What the job involves
- You'll join the Product Marketing team within the Institutional group and own how Coinbase's most complex institutional products show up to clients globally. You'll be the PMM behind spot, derivatives, cross-margin, liquidity, and execution workflows used by hundreds of hedge funds, asset managers, and market makers
- Partnering closely with Product, Markets, Sales, Legal, and Comms, you'll translate deeply technical capabilities into clear positioning, sharp enablement, and GTM strategies that drive measurable client adoption
- Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access, pressure-testing narratives with Sales, Product, Legal, and clients to ensure credibility at institutional scale
- Lead GTM execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events
- Build high-signal enablement materials - talk tracks, FAQs, battlecards, demos, and client-ready narratives - that reduce complexity for the field and reflect real objections, deals, and buying behavior
- Partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity, and contribute market-backed insight that informs product roadmap conversations
- Drive clarity around what's live, what's next, and what action clients should take across regions with varying regulatory constraints
Our take
Coinbase has built a reputation as one of the most accessible entry points into the world of cryptocurrency. With features like crypto wallets, direct bank account linking, and merchant payment tools, it's helping bring crypto into the mainstream. But the company isn't just relying on its early success, it's evolving fast to stay relevant in a rapidly changing market.
For example, its doubled down on institutional clients, now serving as the custodian for the majority of approved Bitcoin and Ethereum ETFs. Its Prime platform also offers a full suite of services for hedge funds, asset managers, and financial institutions. As demand for regulated crypto products rise globally (particularly in Asia), Coinbase is ready to expand.
Its also making moves to engage with younger audiences, by partnering with Riot Games to sponsor global eSports events for League of Legends and Valorant. This partnership highlights Coinbase's strategy to integrate Web 3.0 technologies into mainstream entertainment, aiming to bridge the gap between gaming and cryptocurrency for a new generation of users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-24% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Oct 2018
$300m
GROWTH EQUITY VC
Aug 2017
$108.1m
SERIES D
Total funding: $528.5m
Leadership
Brian Armstrong
(Co-Founder & CEO)Previously founded UniversityTutor.com, also worked as a Software Engineer at AirBnb
Alessia Haas
(CFO)Previously held various head positions, including VP at GE Healthcare, Director at Merrill Lynch and CFO at CIT Bank and Oz Management
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