Senior Marketing Programs & Operations Manager, GoFundMe

• The ideal candidate is equal parts strategist, operator, and builder, someone who thrives in complexity, creates clarity from ambiguity and knows how to transform ambitious plans into operational reality
• 7-10+ years of experience in Strategy & Operations, Marketing Operations, Business Operations, Program Management, Consulting, or related disciplines
• Proven people-management experience, including building, coaching, and developing high-performing teams
• Proven success building operating systems and leading complex cross-functional initiatives in high-growth organizations
• Strong experience in strategic planning, budgeting, forecasting, resource management, and organizational design
• Exceptional program and project management capabilities
• Experience partnering closely with executive leadership teams
• Strong analytical, financial, and problem-solving skills
• Experience developing reporting frameworks, operational dashboards, scorecards, and business reviews
• Ability to influence stakeholders across functions and organizational levels
• Excellent communication, presentation, and organizational skills
• Ability to balance strategic thinking with hands-on execution

Desirable

• We're looking for a Senior Manager of Marketing Programs & Operations to serve as the strategic and operational backbone of the Marketing organization
• This leader will drive planning, prioritization, budgeting, resource allocation, organizational effectiveness and cross-functional execution while serving as a trusted partner to the SVP of Marketing and Marketing Leadership Team
• This leader will also manage and develop a high-performing team responsible for advancing Marketing’s strategic priorities, operational excellence, and cross-functional execution
• The role combines elements of strategy, operations and program management responsibilities to help build a high-performing marketing organization capable of delivering measurable business impact
• Candidates considered for this role will be located in the San Francisco, Bay Area
• There will be an in-office requirement of 3x a week
• Drive Marketing Strategy & Planning
• Build and evolve the operating system that powers Marketing
• Partner with the marketing leadership team to translate company strategy into priorities, plans, and investments
• Lead annual and quarterly planning, goal setting, business reviews, and organizational planning
• Drive prioritization and resource allocation to maximize impact and focus
• Lead Cross-Functional Execution
• Drive execution of Marketing's highest-priority initiatives
• Coordinate major campaigns, launches, growth initiatives, brand moments, and cross-functional programs
• Establish operating rhythms that improve accountability, visibility, and decision-making
• Identify risks, remove blockers, and ensure strategic initiatives stay on track
• Own Investment & Resource Planning
• Partner with Finance and Biz Ops on budgets, forecasting, headcount, and resource allocation
• Develop frameworks to evaluate investments and prioritize opportunities
• Provide visibility into budget performance, spending, and ROI
• Build and Lead a High-Performing Team
• Lead, coach and develop a team responsible for Marketing programs and operations
• Establish clear roles, goals, and accountability while fostering an inclusive, collaborative and high-performing culture
• Build the team’s capabilities and structure as the needs of the Marketing organization evolve
• Build Organizational Effectiveness
• Create systems and processes that help Marketing scale
• Improve visibility into priorities, capacity, execution health, and progress
• Simplify workflows, strengthen collaboration and drive operational excellence
• Lead Measurement & Reporting
• Build reporting, dashboards, and business reviews that connect Marketing activity to business outcomes
• Track goals, strategic initiatives, and performance
• Deliver insights that improve decision-making and resource allocation
• Oversee Marketing Operations & Technology
• Own marketing operations, workflows and infrastructure
• Improve planning systems, campaign operations, and execution processes
• Evaluate tools, AI solutions, agencies, and vendors that help teams move faster and work smarter