$85-100k
Plus variable and Stock Options
Office located in San Mateo, CA
Video-based eCommerce platform
Job no longer available
Video-based eCommerce platform
201-500 employees
Job no longer available
$85-100k
Plus variable and Stock Options
Office located in San Mateo, CA
201-500 employees
To revolutionize commerce by bringing the power of video to every digital experience, fostering deeper human connections between brands and shoppers.
Desirable
Live-streamed shopping has long been popular in China. In 2020, the first 30 minutes of Alibaba’s Singles’ Day presale's campaign on Taobao Live generated an impressive $7.5B in total transaction value. Firework is helping to bring these kinds of video-based eCommerce experiences to a Western audience with a smart commercial strategy.
Originally launched as a standalone social platform featuring swipe-able web stories, Firework made a strategic shift towards a more streamlined B2B model. It now provides services to partners by granting them access to its video technology infrastructure, enabling them to effortlessly launch diverse and interactive shippable videos on their respective websites. The outcome of this pivot has paid off, with Firework emerging as the leading global platform of its kind.
The real money in shoppable videos is ultimately live-streamed experiences, which are still not landing for American audiences. Despite this, Firework’s more complete offering, including the ability to directly collect consumer data and learn about a shopper’s behaviour, means that American brands are giving the startup business ahead of this anticipated cultural shift.

Steph
Company Specialist at Welcome to the Jungle
13% employee growth in 12 months
May 2022
$150m
SERIES B
Mar 2021
$55m
SERIES A
Downtown, San Mateo, CA
Vincent Yang
(Co-Founder & CEO)Previously founded EverString which was acquired by ZoomInfo. Before that, worked as an Investment Manager at Summit Partners and before that as an Analyst in J.P. Morgan's Investment Banking team.
Jerry Luk
(Co-Founder & COO)Previously co-founded Presdo where they served as CTO. He also spent nearly 4 years at Edmodo as the Head o f Business Strategy, Mobile and was the creator of LinkedIn Mobile.
Rick Zhuang
(CTO)Prior to joining Firework in 2020, Rick was the Head of Engineering at Tmall New Retail at Alibaba Group. He was also the Director of Engineering at Tencent and a Tech Lead/Senior Relevance Scientist at Yahoo!
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