Product Marketing Manager, Owner.com
GTM & Launch
$155-165k
+ Equity
Online ordering and restaurant marketing system
Open for applications
Online ordering and restaurant marketing system
201-500 employees
Open for applications
$155-165k
+ Equity
201-500 employees
Company mission
To give independent restaurants the infrastructure tools they need to compete with larger corporations.
Role
Who you are
- 3-6 years of proven tech marketing experience in product marketing, GTM, or a closely related role
- You've played a key part of a launch system that drove real impact. One that balanced product velocity, customer awareness and adoption, and a real respect for customer time and bandwidth. You can speak to the specifics
- You're obsessed with AI upside. You currently use AI to move faster without sacrificing accuracy. You have ideas brewing on using AI in a GTM program that you're excited to apply here
- You have a strong and novel POV on what GTM looks like as AI compresses engineering time and the product roadmap accelerates. You have a strong POV on enabling customer-facing teams without "one more training session" as the crutch
- You are highly organized and use workflows to keep your finger on every pulse that matters. You've either partnered closely with Enablement OR personally owned enablement work for customer-facing teams. You know how to make Sales, CS, and Support confident on what shipped
- You are a world-class communicator who presents and writes in a precise, compelling style. You're comfortable switching from "must-be-understood" customer comms to "rally the enthusiasm" internal comms, and every style in between
What the job involves
- Build and run our launch system: clear logic for which releases reach customers, and how each one lands with a done-for-you base that expects results from Owner, not endless emails
- Own launch success and adoption metrics for releases that require real customer action (e.g., releases a customer has to set up, configure, or use proactively). Set the bar, instrument the work, iterate until it lands
- Run a cadence customers can rely on to stay current. E.g., regular customer newsletters, feature release sessions (working toward Shopify Editions caliber), and the in-product moments in between
- Execute launches end to end across all marketing channels, in-product surfaces, case studies, Guru, and Support content, so the work doesn't fragment across our teams
- Ladder case studies and proof points to Owner's platform story, so launches connect to the bigger picture rather than landing as one-off feature blasts. (In other words, Owner is more than the sum of its features, help customers understand that as the product grows.)
- Partner with Enablement to build rolling adoption programs across Sales, CS, and Support that keep customer-facing teams current, without leaning on "one more training" as the answer
- Sit with Product from the earliest stage (scoping new functionality), so go-to-market and messaging are considered before even one line of code is written. Do not expect this role to be "launch bolted on at the end"
- Who you'll work with;
- This role reports to our VP of Marketing
- Product (PRD-stage partnership so GTM is in the spec)
- Enablement (your closest partner for keeping customer-facing teams current)
- All customer-facing teams across the funnel: Sales, CS, and Support
- Customer Marketing, Growth Marketing, Community, and Brand/Events (the channels and moments customers see)
Application process
- Recruiter Screen, 30-minute call to align on your background, what you're looking for, and answer any early questions
- Hiring Manager Screen, 45-minute video interview with the hiring manager to go deeper on your experience, strategic thinking, and how you partner cross-functionally
- Case Study, Complete a take-home project designed to simulate the work you'll do in this role
- Case Study Presentation, 60-minute live review of your project with the hiring team
- Marketing Leadership Interview, 30-minute conversation with our Chief Marketing Officer
- Final Round, 30-minute conversation with a C-suite executive to discuss vision, team fit, and long-term impact in the role
Our take
The Pandemic caused a major upheaval in the US restaurant industry. Smaller operations struggled to stay afloat amidst brick-and-mortar closures, and as the demand for home delivery soared their margins were tightened further by hefty third-party delivery app charges. Add to that the fact that consumers become customers of the delivery app, not the restaurant itself, and it’s a development that has spelt real trouble for independent locales. Owner has set out to level the playing field.
Owner’s platform provides independent restaurants with the infrastructure they need to take control of their business without deferring to third-party apps like GrubHub and Deliveroo. It offers marketing, online ordering, and support solutions to over 10,000 restaurants across the U.S. The company has taken impressive first strides, too: they have a 7 figure run-rate, over 105% monthly revenue retention, and helped restaurants avoid millions in online order platform fees.
It’s a hugely attractive proposition for independent business owners, and research suggests it’s a winning idea for consumers too. Over 60% say they’d prefer to deal with restaurants directly, but historically the infrastructure simply hasn’t been in place to do so. With Owner seeing impressive traction by tripling its customers between 2023 and 2024, it's unsurprising that its 2025 funding is being channelled into engineering and design teams, alongside the development of new tools.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
May 2025
$120m
SERIES C
Jan 2024
$33m
SERIES B
Total funding: $185.7m
Company benefits
- Work from anywhere: Our flexible policy lets you work from wherever you want.
- Equity in Owner: All full-time employees in eligible countries receive pre-IPO equity in Owner.
- Benefits to support your success: We set you up for success where you are and where you’re going.
- Healthcare Coverage: We offer comprehensive health, dental and vision plans.
- Unlimited PTO: Your schedule, your choice. We give our team members full empowerment to choose the time they want to work, and don’t micro-manage working hours.
- Team retreats: We love building real friendships with everyone that we work with, so we do several retreats per year – to deepen our friendships, celebrate our wins, and plan our future.
Company HQ
Presidio of San Francisco, San Francisco, CA
Leadership
Adam Guild
(Co-Founder & CEO)Thiel Fellow, Forbes 30 Under 30 List.
Dean Bloembergen
(Co-Founder & CTO)Previously Co-founder and CTO at Marble Technologies, Forbes 30 under 30.
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