Director of Demand Generation, Suki
$170-215k
Expert level
San Francisco Bay Area
Office located in Redwood City, CA
Ambient clinical intelligence for documentation, revenue cycle & reasoning
Be an early applicant
Ambient clinical intelligence for documentation, revenue cycle & reasoning
201-500 employees
HealthcareB2BArtificial IntelligenceProductivitySaaS
Be an early applicant
$170-215k
Expert level
San Francisco Bay Area
Office located in Redwood City, CA
201-500 employees
HealthcareB2BArtificial IntelligenceProductivitySaaS
Company mission
To help clinicians focus on what matters most: their patients.
Role
Who you are
- Creative Demand Builder: You don't believe demand generation begins and ends with paid media, email, and MQLs. You're energized by finding audiences in unexpected places and creating new ways to get Suki in front of them
- Commercially Minded: You want to understand how the company makes money, how Sales sells, why customers buy, where deals stall, and what competitors are doing. You view pipeline and revenue as shared outcomes
- Analytical & Diagnostic: You don't stop at reporting that conversion is down. You want to understand why. You can identify patterns in data, develop hypotheses, and determine what needs to change
- Strategic: You can zoom out from individual campaigns to understand markets, audiences, revenue streams, buying committees, and how they fit together into a cohesive demand strategy
- Results-driven: Results matter, winning matters. You can achieve your goals with minimal supervision and process, quickly assess how to reach your objectives, and identify who can help you get there
- Executive Presence: You can confidently partner with senior commercial and marketing leaders, challenge assumptions constructively, and translate business priorities into actionable strategies
- Data Driven: You use metrics to drive decision-making, but understand that data requires context and judgment. You know the difference between reporting a metric and diagnosing a business problem
- Self-starter: You are motivated by hard problems and energized by creating something new. You have a strong sense of urgency and move quickly, with quality
- Collaborative: You understand that demand generation is a team sport. You can orchestrate work across Performance Marketing, Events, Brand, Creative, Product Marketing, Customer Marketing, Marketing Operations, Sales, and Growth without creating unnecessary silos
- Adaptable: You thrive in a fast-moving organization where commercial priorities, markets, and buyer behavior evolve. You believe that what got you here won't necessarily get you there
- AI Savvy or Curious: You actively explore how AI can improve audience research, account intelligence, campaign development, experimentation, personalization, and analysis
- The ideal-candidate section intentionally follows the attribute-driven style of the existing JD, including its emphasis on results, analytical thinking, self-direction, adaptability, rigor, and AI curiosity
- 10+ years of experience in demand generation, growth marketing, integrated marketing, ABM, or related B2B marketing roles, with experience leading demand strategy at the Director level
- Experience in enterprise SaaS, healthcare technology, or another complex B2B environment with long sales cycles and multi-stakeholder buying committees strongly preferred
- Demonstrated experience building demand strategies across multiple customer segments, products, or revenue streams
- Deep understanding of account-based marketing principles to inform targeting strategy and how to engage and measure multiple contacts and personas within complex enterprise accounts
- Proven ability to develop new acquisition channels and demand programs rather than relying solely on established tactics
- Strong analytical skills with experience evaluating funnel performance, channel effectiveness, conversion, pipeline, and revenue impact
- Experience partnering closely with Sales and senior commercial leadership on targeting, pipeline strategy, and go-to-market execution
- Demonstrated ability to align cross-functional teams around integrated growth campaigns spanning across paid, digital, events, content, creative, product marketing, and other channels
- Experience developing both new-logo acquisition and existing-customer expansion programs
- Familiarity with Salesforce, HubSpot, ABM platforms, performance marketing platforms, and modern marketing analytics and attribution
- Excellent written, verbal, and executive communication skills
- A bias toward action, experimentation, and measurable impact
What the job involves
- We’re looking for a Director of Demand Generation to define and lead Suki’s demand strategy across both new customer acquisition and expansion. This person will rethink how we reach our audiences, continuously refine who we target, develop new demand channels, and build differentiated strategies for Suki’s various revenue streams
- This is not a role for someone who simply runs an established demand generation playbook. We’re looking for someone who combines creativity, commercial instinct, experimentation, and analytical rigor to continually answer: Who should we be reaching? Where can we find them? What will get their attention? What will move them through the funnel? And what is the data telling us to do differently?
- You will become an expert in Suki’s commercial strategy and a close partner to our CRO, CGO, and commercial leadership. You’ll work across Marketing, including Events, Performance Marketing, Digital, Brand, Creative, Product Marketing, Customer Marketing, and Marketing Operations, to turn that strategy into integrated programs that generate measurable commercial impact
- You will own the strategy for how Suki creates, captures, and converts demand across our different revenue streams and customer segments
- You’ll continuously evaluate our target audiences, accounts, personas, titles, buying committees, and qualification criteria rather than assuming yesterday’s ICP is tomorrow’s. You’ll work closely with our commercial organization to understand where the greatest opportunities exist, why customers buy, where deals stall, and how buyer behavior is changing
- Creativity will be critical. Healthcare audiences can be difficult to reach through traditional B2B channels, so we want someone who is constantly identifying and testing new ways to create demand. That might mean a new channel, an unconventional account-based campaign, an executive program, a different event strategy, a new content experience, or something we haven't tried before
- You will also bring analytical rigor to the role. You’ll dig beneath topline metrics to identify patterns, diagnose funnel performance, understand why programs are or aren't working, and determine when we need to pivot. This role owns the critical question: “Where will Suki's next source of demand come from, and how do we turn it into revenue?”
- Demand Strategy: Own and continuously evolve Suki’s end-to-end demand generation strategy across our different revenue streams, segments, and commercial priorities
- Audience & Targeting Strategy: Define and refine target accounts, verticals, personas, titles, buying committees, and qualification criteria in close partnership with Sales, Growth, Product Marketing, and Marketing Operations
- New Demand Creation: Identify and test new channels and creative approaches for reaching difficult-to-access healthcare audiences. Look beyond traditional paid and lead generation tactics to develop new, scalable sources of demand
- Integrated Campaign Strategy: Build integrated programs across paid, digital, content, events, ABM, executive engagement, and other channels, partnering closely with Digital/Performance Marketing, Events, Brand, Creative, Product Marketing, and Customer Marketing
- Revenue Stream Strategy: Develop differentiated demand strategies based on how each part of Suki's business goes to market. Understand that different audiences and revenue motions require different targeting, channels, content, and conversion strategies
- New Business & Expansion: Build programs that create demand with new prospects while also developing expansion motions that help existing customers understand and adopt more of Suki's platform
- Commercial Partnership: Become a strategic partner and expert in Suki’s commercial strategy, working closely with the CRO, CGO, Sales, and other commercial leaders to translate revenue priorities, market dynamics, competitive insights, and pipeline needs into demand programs
- Events & Field Activation: Partner closely with the Events team to ensure events are integrated into the broader demand strategy, from identifying the right audiences and accounts to pre-event engagement and post-event conversion
- Experimentation: Build a culture of testing across audiences, channels, messaging, offers, and experiences. Know when to scale what works, evolve what has potential, and stop investing in what doesn't
- Measurement & Analytics: Partner with Marketing Operations and Sales Operations to establish meaningful reporting across the funnel, connecting marketing engagement to meetings, opportunities, pipeline, expansion, and revenue
- Funnel Diagnosis: Go beyond reporting what happened. Analyze patterns across channels, segments, account engagement, conversion, opportunity creation, pipeline, and velocity to understand why performance is changing and where intervention is needed
- Optimization & Pivots: Translate data into action. Identify when an audience, channel, message, campaign, investment, or strategy needs to change and proactively recommend the path forward
Our take
Medical practitioners spent a heap of time on administration, reducing the time they have to administer care or make clinical decisions. Suki aims to solve this problem by delivering an ambient clinical intelligence system that captures patient conversations and generates high-quality notes to assist with documentation, billing and decision-making.
Suki integrates with major EHR systems, transforming the conversations it records into information that is used to automatically populate forms and paperwork. This massively reduces time spent notetaking, empowering practitioners to increase the time spent with patients by around 12%. On top of this, Suki can also translate this information into structured, billable information - and leverage accredited data to assist with diagnosis and care pathway decisions.
This complete approach to reducing the administrative burden on healthcare practitioners has earned the company much praise and attention. It has raised considerable funding that it has used to expand its customer base through partnerships with health systems and medical groups, as well as investing in enhancing its offering through regular product updates and upgrades.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Top investors
21% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2024
$70m
SERIES D
Dec 2021
$55m
SERIES C
Total funding: $165m
Company benefits
- Full healthcare benefits, including medical, vision, and dental
- Unlimited vacation
- Team building activities
- Free lunch and snacks, so that there is ample fuel for thought
- A team of warm, humble, high-performance entrepreneurs
Company HQ
Staumbaugh Heller, Redwood City, CA
Leadership
Punit Singh Soni
(Founder & CEO)Punit worked for Google as their Lead Product Manager for Google+ Games and Mobile. They then went onto work for Motorola in Product Management before co-founding Suki.
Salary benchmarks
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