CRM Marketing Manager, Block
Bitkey
$152.1-185.9k
+ Equity + ESPP
Financial services ecosystem
Job no longer available
Financial services ecosystem
1001+ employees
Job no longer available
$152.1-185.9k
+ Equity + ESPP
1001+ employees
Company mission
To create better tools to help everyone access the economy.
Role
Who you are
- You will ideally have an interest in bitcoin and be highly motivated to work on a pioneering self-custody bitcoin product that helps customers take control of their money
- 5+ years experience in marketing roles, including at least 2 years in CRM / email marketing manager role, ideally in a B2C technology company
- Proven experience building email campaigns in Iterable (or similar CRM), with HTML, and CSS skills
- Proven track record delivering growth through CRM / email marketing campaigns
- Experience testing and developing new marketing channels and initiatives — influencer or affiliate a bonus
- Passion in working in an international context which means you are curious, have cultural awareness, and are excited to learn about new markets - with colleagues and customers all around the world
- Excitement about working in a new product and business unit with a fast-paced startup culture
- Interest in bitcoin and helping customers manage their money with autonomy, and control
What the job involves
- The CRM Marketing Manager should be excited and motivated to figure out ways to deliver effective lifecycle marketing whilst minimizing dependencies on rich customer data
- Oversee all CRM marketing campaigns across email, push, SMS and in-app messaging
- Oversee and implement our lifecycle marketing, retention and upsell campaigns
- Work with Product Managers to implement and support key transactional and product comms
- Help us build out our CRM tool, Iterable, for marketing campaigns
- Manage our referral program driving sales from existing customers through CRM
- Oversee and implement CRM strategies to drive customer reviews for platforms like TrustPilot
- Maintain performance and health of email, push, SMS, and in-app messaging channels with regard to audience segmentation, content, list hygiene, and deliverability
- Work with Data Science to measure the impact of each CRM campaign, develop benchmarks, and deliver clear reporting
- Support partner marketing campaigns to drive customer acquisition through co-marketing
- Participate in opportunities to work on exploring new channels with the Bitkey Marketing lead, including influencer / creator marketing test campaigns, affiliate marketing, and other channels we want to test
- Have a strong interest in bitcoin and be highly motivated to help drive adoption of the Bitkey product around the world
- Have the opportunity to work remotely and report directly to Bitkey's Head of Marketing
Our take
Block is a financial services technology company comprising of Square, Cash App, Spiral, TIDAL, and TBD. Its biggest brand, Square, offers hardware and software for small to medium-sized businesses enabling them to manage the entire payment lifecycle. It functions similarly to Shopify and Stripe, but has paired online payment processing with physical devices such as registers, payment terminals, and mobile card readers.
The business was originally founded as Square in 2009 by Jack Dorsey of Twitter fame. Already well-established with SMEs all over the globe, Square has significantly benefited from the increased demand for mobile payment systems. Its order management feature remains a go-to tool for small businesses that otherwise didn't have the proper infrastructure in place when demand for home delivery surged.
Square rebranded as Block in December 2021, with the Square brand name remaining in place for their seller business. The company has since come under fire for its security practices, facing lawsuits in relation to a major breach of CashApp user data, and in 2024 announced plans to reduce its workforce in order to cut costs. Despite these setbacks, there is every chance the business will move past this, though it may take some time to rebuild trust in its product.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Company benefits
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
Company HQ
SoMa, San Francisco, CA
Leadership
Jack Dorsey
(CEO)Having studied at and dropped out of New York University, Jack founded Twitter in March 2006, where he has served as CEO since. He co-founded Square with Jim in February 2009, and has remained its CEO ever since.
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