Account Executive, Praktika.ai
B2B, Spanish or French speaking
+ Equity
Language learning app with GenAI avatars
Be an early applicant
Language learning app with GenAI avatars
21-100 employees
Be an early applicant
+ Equity
21-100 employees
Company mission
To deliver efficient and engaging learning experiences for billions of people worldwide by bridging the gap between learning apps and human tutors.
Role
Who you are
- Professional fluency in French or Spanish, plus English
- Three or more years closing B2B software full cycle, with a median deal size under $20,000
- Evidence of 25 or more deals closed in a single year
- You built your own pipeline
- You have sold to HR, L&D or operations buyers
- You have worked somewhere small enough that you also wrote the sequences, built the list and argued about the pricing page
- You have sold into Latin America from Europe and know what that does to a calendar
- You have worked alongside a self-serve funnel and understand that some deals should never get a call
What the job involves
- You will be the first person at Praktika whose whole job is selling to companies
- You run the full cycle yourself: find the account, open it, run the demo, set up the trial, answer the security questionnaire, price it, close it, then go back for the other sites in the same group
- No SDR feeds you
- No solutions engineer joins your calls
- The languages matter as much as the selling
- Our buyers are local HR and training managers at sites where the working language is English and daily life is not
- They buy in their own language
- You will work primarily in Spanish or French, with English internally
- You report to the CRO
- We are hiring a full-cycle Account Executive rather than an SDR or a BDR on purpose
- At this volume, splitting prospecting from closing creates a handoff that costs more than it saves
- One person who owns a deal from first touch to signature will learn faster and close more than two people passing leads between them
- We will revisit that once inbound volume makes your time the bottleneck
- Pipeline. Work the inbound queue in hours rather than days, and build outbound into the markets where we have customers but no coverage. Around half your pipeline should be self-sourced by month six
- The full cycle. Discovery, demo, trial setup, seat sizing, pricing, security review, contract, signature. You complete security questionnaires yourself, from a canonical answer sheet we maintain
- Expansion. Most of our accounts are one site of a larger group. Winning the second and third site of a company already paying us is the highest-yield motion we have, and it is a formal part of your number
- CRM discipline. Attio is the system of record. Deal value, seat count and stage current on every deal. Our data quality today is poor and you are the person who fixes it
- Market feedback. You will be the only person hearing objections daily. We expect you to tell us what is breaking and what to build
Salary benchmarks
Our take
Learning a new language is no mean feat, but the era of learning apps has certainly made it simpler and more accessible than ever before. Praktika hopes to improve the experience even more. It employs GenAI avatars to make the language learning experience feel more natural.
Through the Praktika app, users can access 1-to-1 tutorship powered by these avatars, which have individualized backgrounds and a range of accents. The company's aim is to combine the precision of a tutor with the fun of an app, supplying lessons, practice and feedback through a colourful UI.
Aiming to compete with tutorship rather than other learning apps, Praktika stands out as a cost-effective way for individuals to access 1-to-1 learning on their own schedule. This approach resulted in its 2024 fundraising of $35.5M, which is being used to heighten the app experience, improve avatar accuracy and add new languages.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
May 2024
$35.5m
SERIES A
Dec 2021
$0.5m
SEED
Total funding: $36m
Company HQ
Wilmington, DE
Leadership
Adam Turaev
(Co-Founder & CEO)Prior to co-founding Praktika in 2021, Adam co-founded Cleverbots where they served as the Strategy Director for nearly 3 years. Before that, they were a Global Media & CRM Manager at SPLAT and a Digital Manager at RB.
Anton Marin
(Co-Founder & CTO)Anton previously served as a Senior Cloud Engineer at TWAICE, as a Backend Engineer at relayr, and as a Big Data Engineer at Rakuten.
Ilya Chernyakov
(Co-Founder & COO)Previously co-founded Cleverbots alongside Adam where they worked in Operations & Product. Before that, they worked at Sanofi in various Product Management roles.
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