Director of Growth Marketing, Signifyd
$131.1-180k
+ Bonus and equity
Fraud protection & cybersecurity for eCommerce
Job no longer available
Fraud protection & cybersecurity for eCommerce
201-500 employees
Job no longer available
$131.1-180k
+ Bonus and equity
201-500 employees
Company mission
To empower brands with the confidence for fearless eCommerce through an end-to-end security platform that helps clients to pre-emptively prevent fraud.
Role
Who you are
- You are an ambitious, creative, and analytical revenue-driven marketer with a track record of hitting targets and driving results across channels
- 7+ years of progressive experience in demand generation, marketing, or related roles, preferably within the technology industry
- 3+ years of leadership experience with a proven track record of building and managing high-performing teams
- Demonstrated success in scaling and growing demand generation programs that have resulted in significant business growth
- Experience with Account-Based Marketing (ABM) strategies and an understanding of when to leverage them. Hands-on experience using an ABM platform like Demandbase or 6Sense
- Expertise in leveraging various marketing channels, understanding their individual strengths, and identifying consistent principles as they scale
- Ability to manage a budget, allocation, and adjust marketing mix to achieve strategic goals
- Strong verbal and written communication skills are a must, as well as the ability to work effectively across internal and external organizations
- Analytical mindset and data-driven decision-making capabilities, including attribution modeling and performance tracking across channels, campaigns, and overall demand generation
- Aligns closely with sales teams to ensure that marketing and demand generation efforts are targeted, measurable, and support the entire sales cycle
- Proficient understanding of how to build and utilize attribution models across the revenue organization, including marketing, business development, sales and partners. Expertise in identifying causes for inbound pipelines getting immobilized between MQL and the later stages of the sales cycle. Ability and proven effectiveness in devising strategies to propel forward
- Experience in the ecommerce ecosystem or marketing retail technology is a plus
What the job involves
- Signifyd is seeking a Director, Growth Marketing to join our North America marketing team and report to the Senior Director, Americas Marketing
- You will be responsible for setting the growth strategy, defining campaign and funnel tactics and overseeing the execution for demand generation initiatives to continue our enterprise growth trajectory
- This role will work closely with members of the extended marketing team, sales leaders, and revenue operations to create, manage, and execute our demand generation strategies, plans and programs
- In addition to defining strategy and plans, you are also highly analytical and make data-driven decision, including being able to triangulate across different datasets and varying degrees of data completeness to develop models and inform strategies
- Develop and lead the demand generation strategy, aligning it with overall company goals and objectives. Identify market opportunities and customer segments to optimize lead-generation efforts
- Own our campaign strategy and execution across integrated teams
- Design and implement scalable demand generation programs, processes, and campaigns that can support the growth of the company. Collaborate with cross-functional teams to ensure successful execution and alignment with sales objectives
- Develop and deploy ABM strategies that increase engagement and pipeline of our target enterprise accounts, including developing KPI and channel strategies that create conversation-ready accounts
- Oversee the creation and management of high-impact lead generation campaigns across various digital channels, including email marketing, content marketing, paid advertising, and SEO/SEM strategy
- Collaborate with the content team to develop compelling, targeted content for different stages of the buyer's journey. Ensure content aligns with Signifyd’s overall brand messaging, resonates with the target audience, and drives measurable outcomes
- Analyze campaign, channel and CRO performance data regularly to measure the effectiveness of demand generation initiatives. Establish testing frameworks to scale new channels. Define good ROAS for our B2B SaaS solution, use insights to optimize performance, and maximize ROI
- Lead and mentor a high-performing growth marketing team, providing guidance, and feedback, and creates a supportive environment to foster professional growth and excellence
- Regularly attend and contribute to sales pipeline meetings, ensuring a seamless transition from MQL to SQL, and addressing any challenges in the pipeline progression. Provide insights, analytics, and support to help the sales team move leads through the pipeline efficiently
- Develop and manage the demand generation budget effectively, understanding how to allocate or cut resources strategically to maximize the marketing mix
- Own communication of marketing impact with cross functional stakeholders, while building a clear understanding of goals, success metrics, and impact across the organization
Our take
The growth in eCommerce over the last 20 years has also caused a large rise in consumer fraud. To combat this, Signifyd provides an end-to-end platform for commerce protection.
Its solution targets issues such as money lost to chargebacks, customer dissatisfaction from mistaken declines, and operational costs due to tedious and manual transaction investigations. Its machine learning, data-driven approach helps businesses reduce false positives and wrongly declined orders, permitting them to make instant ship/don’t ship decisions and improve the experience for legitimate customers.
The company has raised significant funding in the past which has supported its development thus far. It has also secured impressive customers such as Samsung, Lenovo and Walmart.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2021
$205m
SERIES E
May 2018
$100m
SERIES D
Total funding: $411m
Company benefits
- Growth Opportunities
- Equity
- Exciting Workplace
- 4-day Workweek
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Rajesh Ramanand
(CEO & Co-founder)They started their career at FedEx in Payments and Shipping Risk for 8 years prior to joining PayPal as Head of Risk. They left this position after 2 years in June 2011 to co-found Signifyd with Michael.
Michael Liberty
(Chief Risk Officer & Co-founder)Former CPO/COO of the company. Before this, they were the Head of Digital Goods and Platform Risk at PayPal. They also served as the Director of Business Development and then COO of GWC Warranty.
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